The Progress Board

Business Hypotheses

!!

!

!

!

Test: Backlog Test: Build

Invalidated

Unclear Results

Validated

Test: Measure Test: Learn Progress

copyright: Strategyzer AGThe makers of Business Model Generation and Strategyzer strategyzer.com

21 43

List the key assumptions that need to be true for your idea to work. Prioritize the most critical ones that could kill your business.

The tests and experiments that you intend to perform

The tests and experiments that are being planned, designed, or built.

The tests and experiments that are currently running and collecting data.

The tests and experiments that were executed, collected data, and are ready to be analyzed.

Your validation criteria step-by-step.

Back to the drawing boardIterate or Pivot your design

Design another test, and learn more before making a decision

Advance to the next step,move on in your quest to make ideas reality

?Try Now!

?Do you have a tool to help me manage and track my lean startup experiments, measure progress,

and avoid failure?

. Test those first!

3.4Bringing it all Together

ASSESSMENTOBSERVATION

PROTOTYPING

TOTESTING

FAILED

FROM

TESTING

STARTING POINTS

BUSINESS MODEL

7 QU

ESTION

S

SUCC

ESS

HYPOTHESIS

265264

TES

T

264

Use the Progress Board to Test your Business Ideas

Progress Board Concept

Test Card

We believe that

Test Name

Assigned to

Deadline

Duration

And measure

To verify that, we will

We are right if

The makers of Business Model Generation and StrategyzerCopyright Business Model Foundry AG

Test Cost: Data Reliability:

Critical:

Time Required:

Test Card

We believe that

Test Name

Assigned to

Deadline

Duration

And measure

To verify that, we will

We are right if

The makers of Business Model Generation and StrategyzerCopyright Business Model Foundry AG

Test Cost: Data Reliability:

Critical:

Time Required:

Test Card

We believe that

Test Name

Assigned to

Deadline

Duration

And measure

To verify that, we will

We are right if

The makers of Business Model Generation and StrategyzerCopyright Business Model Foundry AG

Test Cost: Data Reliability:

Critical:

Time Required:

5A

INVALIDATED

backlog build measure learn done

5B

LEARN MORE

5C

VALIDATED

back to the drawing

board: iterate or pivot

your design

advance to next step:

move on in your quest to

turn your idea into reality

4 Tests

Test Card

Learning Card

Learning Card

Learning Card

Learning Card

Learning Card

Learning Card

Learning Card

Test Card

Test Card

Test Card

Test Card

Test Card

Test Card

Test Card

Test Card

Test Card5

Insightsand Actions

6Measure progress

2Extract your Hypotheses

3Design your tests

1 (re)Shape your ideas

(6)

The Progress Board

Business Hypotheses

!!

!

!

!

Test: Backlog Test: Build

Invalidated

Unclear Results

Validated

Test: Measure Test: Learn Progress

copyright: Strategyzer AGThe makers of Business Model Generation and Strategyzer strategyzer.com

21 43

List the key assumptions that need to be true for your idea to work. Prioritize the most critical ones that could kill your business.

The tests and experiments that you intend to perform

The tests and experiments that are being planned, designed, or built.

The tests and experiments that are currently running and collecting data.

The tests and experiments that were executed, collected data, and are ready to be analyzed.

Your validation criteria step-by-step.

Back to the drawing boardIterate or Pivot your design

Design another test, and learn more before making a decision

Advance to the next step,move on in your quest to make ideas reality

?

The Progress Board

Business Hypotheses

!!

!

!

!

Test: Backlog Test: Build

Invalidated

Unclear Results

Validated

Test: Measure Test: Learn Progress

copyright: Strategyzer AGThe makers of Business Model Generation and Strategyzer strategyzer.com

21 43

List the key assumptions that need to be true for your idea to work. Prioritize the most critical ones that could kill your business.

The tests and experiments that you intend to perform

The tests and experiments that are being planned, designed, or built.

The tests and experiments that are currently running and collecting data.

The tests and experiments that were executed, collected data, and are ready to be analyzed.

Your validation criteria step-by-step.

Back to the drawing boardIterate or Pivot your design

Design another test, and learn more before making a decision

Advance to the next step,move on in your quest to make ideas reality

?e.g. FIRST

INTERVIEWS

e.g. CANVASES

e.g. FIRST CALL-TO-ACTIONS

e.g. TESTING PURCHASE

Define  what  “progress”  means  to  

you  and  add  indicators

The Progress Board

Business Hypotheses

!!

!

!

!

Test: Backlog Test: Build

Invalidated

Unclear Results

Validated

Test: Measure Test: Learn Progress

copyright: Strategyzer AGThe makers of Business Model Generation and Strategyzer strategyzer.com

21 43

List the key assumptions that need to be true for your idea to work. Prioritize the most critical ones that could kill your business.

The tests and experiments that you intend to perform

The tests and experiments that are being planned, designed, or built.

The tests and experiments that are currently running and collecting data.

The tests and experiments that were executed, collected data, and are ready to be analyzed.

Your validation criteria step-by-step.

Back to the drawing boardIterate or Pivot your design

Design another test, and learn more before making a decision

Advance to the next step,move on in your quest to make ideas reality

?e.g. FIRST

INTERVIEWS

e.g. CANVASES

e.g. FIRST CALL-TO-ACTIONS

e.g. TESTING PURCHASE

Add  your  most  cri8cal  hypotheses  

in  order  of  importance

HYPOTHESIS

HYPOTHESIS

HYPOTHESIS

HYPOTHESIS

HYPOTHESIS

The Progress Board

Business Hypotheses

!!

!

!

!

Test: Backlog Test: Build

Invalidated

Unclear Results

Validated

Test: Measure Test: Learn Progress

copyright: Strategyzer AGThe makers of Business Model Generation and Strategyzer strategyzer.com

21 43

List the key assumptions that need to be true for your idea to work. Prioritize the most critical ones that could kill your business.

The tests and experiments that you intend to perform

The tests and experiments that are being planned, designed, or built.

The tests and experiments that are currently running and collecting data.

The tests and experiments that were executed, collected data, and are ready to be analyzed.

Your validation criteria step-by-step.

Back to the drawing boardIterate or Pivot your design

Design another test, and learn more before making a decision

Advance to the next step,move on in your quest to make ideas reality

?e.g. FIRST

INTERVIEWS

e.g. CANVASES

e.g. FIRST CALL-TO-ACTIONS

e.g. TESTING PURCHASE

Use  Test  Cards  to  design  experiments/tests  to  (in)validate  each  hypothesis

HYPOTHESIS

HYPOTHESIS

HYPOTHESIS

HYPOTHESIS

HYPOTHESIS

The Progress Board

Business Hypotheses

!!

!

!

!

Test: Backlog Test: Build

Invalidated

Unclear Results

Validated

Test: Measure Test: Learn Progress

copyright: Strategyzer AGThe makers of Business Model Generation and Strategyzer strategyzer.com

21 43

List the key assumptions that need to be true for your idea to work. Prioritize the most critical ones that could kill your business.

The tests and experiments that you intend to perform

The tests and experiments that are being planned, designed, or built.

The tests and experiments that are currently running and collecting data.

The tests and experiments that were executed, collected data, and are ready to be analyzed.

Your validation criteria step-by-step.

Back to the drawing boardIterate or Pivot your design

Design another test, and learn more before making a decision

Advance to the next step,move on in your quest to make ideas reality

?e.g. FIRST

INTERVIEWS

e.g. CANVASES

e.g. FIRST CALL-TO-ACTIONS

e.g. TESTING PURCHASE

HYPOTHESIS

HYPOTHESIS

HYPOTHESIS

HYPOTHESIS

HYPOTHESIS

Move  your  Test  Cards  while  you  are  making  progress  with  your  experiments

The Progress Board

Business Hypotheses

!!

!

!

!

Test: Backlog Test: Build

Invalidated

Unclear Results

Validated

Test: Measure Test: Learn Progress

copyright: Strategyzer AGThe makers of Business Model Generation and Strategyzer strategyzer.com

21 43

List the key assumptions that need to be true for your idea to work. Prioritize the most critical ones that could kill your business.

The tests and experiments that you intend to perform

The tests and experiments that are being planned, designed, or built.

The tests and experiments that are currently running and collecting data.

The tests and experiments that were executed, collected data, and are ready to be analyzed.

Your validation criteria step-by-step.

Back to the drawing boardIterate or Pivot your design

Design another test, and learn more before making a decision

Advance to the next step,move on in your quest to make ideas reality

?e.g. FIRST

INTERVIEWS

e.g. CANVASES

e.g. FIRST CALL-TO-ACTIONS

e.g. TESTING PURCHASE

HYPOTHESIS

HYPOTHESIS

HYPOTHESIS

HYPOTHESIS

HYPOTHESIS

Capture  your  insights  with  the  Learning  Card

The Progress Board

Business Hypotheses

!!

!

!

!

Test: Backlog Test: Build

Invalidated

Unclear Results

Validated

Test: Measure Test: Learn Progress

copyright: Strategyzer AGThe makers of Business Model Generation and Strategyzer strategyzer.com

21 43

List the key assumptions that need to be true for your idea to work. Prioritize the most critical ones that could kill your business.

The tests and experiments that you intend to perform

The tests and experiments that are being planned, designed, or built.

The tests and experiments that are currently running and collecting data.

The tests and experiments that were executed, collected data, and are ready to be analyzed.

Your validation criteria step-by-step.

Back to the drawing boardIterate or Pivot your design

Design another test, and learn more before making a decision

Advance to the next step,move on in your quest to make ideas reality

?e.g. FIRST

INTERVIEWS

e.g. CANVASES

e.g. FIRST CALL-TO-ACTIONS

e.g. TESTING PURCHASE

HYPOTHESIS

HYPOTHESIS

HYPOTHESIS

HYPOTHESIS

HYPOTHESIS

Define  if  you  made  progress,  need  to  pivot,  or  test  more

The Progress Board

Business Hypotheses

!!

!

!

!

Test: Backlog Test: Build

Invalidated

Unclear Results

Validated

Test: Measure Test: Learn Progress

copyright: Strategyzer AGThe makers of Business Model Generation and Strategyzer strategyzer.com

21 43

List the key assumptions that need to be true for your idea to work. Prioritize the most critical ones that could kill your business.

The tests and experiments that you intend to perform

The tests and experiments that are being planned, designed, or built.

The tests and experiments that are currently running and collecting data.

The tests and experiments that were executed, collected data, and are ready to be analyzed.

Your validation criteria step-by-step.

Back to the drawing boardIterate or Pivot your design

Design another test, and learn more before making a decision

Advance to the next step,move on in your quest to make ideas reality

?Try Now!