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The Unsexy Secret to Driving B2B Sales with Video
Kieran Farr, CEO and Founder
Some of our Customers
Lead
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Vidcaster connects over 30 technologies
for video marketing and training. G
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Sale
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EO
Vidcaster Core Service API
Video Player & Streaming Portal Website Hosting
User Analytics / CRM Tracking
Video that drives sales for B2B
Video that drives sales?
Video that drives sales?
Applying B2C for B2B video
“We’ll make an explainer video!”That’s our video strategy.
Applying B2C for B2B video
Don’t blindly copy B2C!
Misguided obsession w/“top of funnel”
Awareness
Loyalty
Consideration
Conversion
Now, with Vidcaster ROI analytics we know what works.
It isn’t sexy.It’s deeper than top of funnel.
Instead, B2B video is “middle of funnel”
Awareness
Loyalty
Consideration
Conversion
- Video that converts is FUNCTIONAL and adds REAL VALUE immediately to a
viewer.
- We see our customers succeed with lead generation from content thatSOLVES REAL PROBLEMS
“Middle of Funnel” Video
CUSTOMER EXPRESSES INTENT
Feature tours – “How to create an account for …”
Tips and tricks – “Driving success using …”Customer spotlight – “Customer x reduced
customer wait time by …”Screencast tutorials – “Step-by-step lesson on
creating beautiful landing pages …”Webcasts – “Reducing churn with marketing
automation …”
What sells?
What works?
What works?
What works?
What works?
Critical SEO and Conversion Tools