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This Pecha Kucha presentation was given by Dr Sea Rotmann at the National Energy Research Institute conference in Wellington, NZ on February 14, 2013. It takes a rather tongue-in-cheek stab at answering the age-old question why energy efficiency, with all its many benefits, remains the unsexy cousin of technology and supply side interventions
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Subtasks of Task XXIVSubtasks of Task XXIVPECHA KUCHAPECHA KUCHA
Dr Sea Rotmann Operating Agent IEA DSM Task 24
Why is Energy Efficiency so damn unsexy?
why is energy efficiency so why is energy efficiency so damn unsexy?damn unsexy?
why is energy efficiency so why is energy efficiency so damn unsexy?damn unsexy?
why is energy efficiency so why is energy efficiency so damn unsexy?damn unsexy?
why is energy efficiency so why is energy efficiency so damn unsexy?damn unsexy?
Subtasks of Task XXIVSubtasks of Task XXIVso why is it so damn so why is it so damn hard?hard?
complicated
complexvs
Subtasks of Task XXIVSubtasks of Task XXIVBEHAVIOUR?BEHAVIOUR?
individual vs
social
Subtasks of Task XXIVSubtasks of Task XXIVWHY, OH WHY WHY, OH WHY BEHAVIOUR?BEHAVIOUR?
30% of energy demand is locked in behavioural wedgeIncludes: technology uptake, use and maintenance
purchasing and investment behaviourhabits and routine behaviour
social acceptability
Subtasks of Task XXIVSubtasks of Task XXIVsolution 1: make it solution 1: make it sexy?sexy?
Photo: William Dohman via Etsy
Subtasks of Task XXIVSubtasks of Task XXIVsolution 2: accept it’s solution 2: accept it’s
not sexynot sexy
but wasting it is but wasting it is reallyreally unsexyunsexy
Subtasks of Task XXIVSubtasks of Task XXIVsolution 4a: make it solution 4a: make it
hyper-rational?hyper-rational?
Return of Investment
Cost benefit analysis
Short-term pain for long-term gain
Subtasks of Task XXIVSubtasks of Task XXIVsolution 4b: make it solution 4b: make it
hyper-rational?hyper-rational?
- Thermodynamics
Subtasks of Task XXIVSubtasks of Task XXIVsolution 5: appeal to solution 5: appeal to
patriotism?patriotism?
Subtasks of Task XXIVSubtasks of Task XXIVsolution 6: shame solution 6: shame
them into it?them into it?
http://griponclimate.org/2012/06/14/sex-is-better-with-energy-efficiency/
Subtasks of Task XXIVSubtasks of Task XXIVsolution 7: get a new solution 7: get a new
perspectiveperspective
Subtasks of Task XXIVSubtasks of Task XXIVFinal solution: Join us Final solution: Join us
in making it if not in making it if not sexy...sexy...
To join email:[email protected]
