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We maintain that to provide the best marketing service and achieve the most effective results, it is essential to firstly understand a client's business - its competitive position, aspirations, objectives, challenges and opportunities. To us, this is a key building block to our work, and the foundation upon which our working relationship and effective marketing campaigns are built. Marketing and communications should be focused exclusively on supporting the client's business objectives. Otherwise it is wasted effort, time and budget. Getting this right can't be done without first having a clear insight into the client's business. UnifiedM is driven very much by business insight and establishing a strong link between business objectives and marketing output, just as it should be.
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UnifiedM
Growing Business in the Digital Age
Challenges
Many companies face disconnections ;
• lack of a strategic and co-ordinated cross-channel approach to marketing
• inadequate in-house marketing resources• limited marketing budget (often viewed as a cost rather
than an investment)• inconsistent and unclear communications • incomplete marketing collateral• inability to fully leverage opportunities
Offer
Unified marketing (‘UnifiedM’) is a co-ordinated cross-channel approach to marketing that places the digital channel at the centre of an holistic ‘hub and spoke’ marketing programme.
UnifiedM delivers marketing and communications activity which aims to create business growth, add value and provide incremental revenue.
Flexibility
We recognise every business is different. Priorities will vary and the marketing focus will differ, but the UnifiedM concept remains consistent.
We work with clients to deliver a UnifiedM programme to meet their specific business objectives and strengthen the impact of their marketing activities.
Scope
Your UnifiedM programme can be tailored to include all or some of the following ;
• strategic planning, brand and key messaging• research, reporting & analytics• website development (technical & content)• marketing technology assets (CRM etc)• digital marketing collateral• digital communications (delivery of social media, email, online advertising , PPC
etc)• offline communications (liaison with PR, advertising and direct marketing
specialists)
Benefits
• generation of new business leads • increased value from existing client base• engagement, interaction & insights• greater marketing budget efficiency• measureable results (in a number of areas)• positive return on marketing investment• support for in-house marketing teams• freedom to focus on core business activities
Difference
• focused on business outcomes that matter to you, not marketing for the sake of it
• sincere belief that unifying marketing activity delivers more effective results
• multi-disciplined team with skills across;• brand• strategy• collateral• technology • communications
Fusion
UnifiedM is a new marketing paradigm for today’s digital world ;
• linking offline and digital channels• driving contacts into / within digital world• leveraging marketing technology• providing insights to shape activities based
on digital research and analytical metrics• delivering flexibility, efficiency and speed to
market through the digital channel
Clients
• B2B and consumer facing clients• UK sectors include ;
– professional services– insurance– technology– property– education– business training & coaching companies– travel & leisure
Us
• UnifiedM is part of Digital Horizons Ltd (established marketing & technology co.)
• operations in UK, USA, Middle East & India• significant specialist expertise across
disciplines• passion for delivering results that add value• desire to build enduring client relationships• dedicated to unified marketing
M-Audit
We are offering a free, no obligation, review of your current marketing resources and activities.
Enabling us to provide recommendations for growing your business and achieving better marketing results.
Simply contact us to arrange an ‘M-Audit’.
Contact
T +44 (0)207 000 18891 Lyric Square, London W6 0NB, United Kingdom
Web• [email protected]• www.unifiedm.com• twitter.com/unified_m
UnifiedM
Let’s talk about your business…
