LOCAL SEARCH & SOCIAL MEDIAPut your business on the cutting edge.

GOOGLE PLACES

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• Roll the tape

• It’s in prime position

• eg. "dentists south yarra" & "iso consultants melbourne"

GETTING DOWN TO BUSINESS

• Claim your listing or add a new one

• Best claimed with your domain email

• Company name: no funny business

• Real address: can be hidden later

• Use their approved categories + keywords

• Hours, photos, videos, additional notes

• Verify your listing - phone / mailer

GOOGLE PLACES ALGORITHM

• Address/ service areas

• Data must match yellow pages, yelp, trip advisor

• Get reviews

• Add posts to your places

• Coupons

• Testing getting links

WEB2.0 THE WAY I SEE IT

• Not for every business

• Meet the clients where they are

• Hard to quantify ROI

• Show you care

• Needs ongoing management

• Must be used productively

TWITTER

• Engage with clients

• Keep them informed

• Industry news

FOURSQUARE

• List your business

• Mayor discounts

• Count-based specials

FACEBOOK PAGES

• Greatest swindle of all time

• Showcase testimonials

• Videos on the rise

• Look at flippingawesome.com

FACEBOOK PPC

• Pete’s MCG Story

QUESTIONS