Umpqua Bank Social Promotion Case Study

PowerPoint Presentation

Social Giving | Umpqua Bank

The financial vertical typically receives low engagement on Facebook. Umpqua had recently experienced a small burst of activity and wanted to take advantage of it.

Umpqua wanted to increase their Facebook fan count by 100%. They had not previously invested in Facebook media.

The target consumer is very passionate about the banks charitable efforts.

BeebyClarkMeyler.com | @GoBCMInstead of focusing on products, we focused on leveraging the target consumers passion for volunteerism and education. Umpqua was willing to give money to support these worthy causes.

We created social objects containing strong call-to-action copy that asked consumers to share/like/comment in order to generate a donation.

The creative spoke to attributes of generosity and giving, making it very shareable.

The creative leveraged other digital touch points to create an integrated online campaign.

BeebyClarkMeyler.com | @GoBCM

Paid MediaFacebook mediaPromoted PostsLike ads

Owned MediaOnline BankingWebsiteUmpqua EmailIntranetPress ReleaseEarned MediaLikes, Shares, CommentsBlog postingsTweetsMediaFacebook Program


Joy of Giving (November 19 December 16)2,275 Likes1,688 Shares3,273 Comments


Back to School (August 9 September 10)4,631 Likes1,018 Shares194 Comments

BeebyClarkMeyler.com | @GoBCMThe campaigns successfully grew the fan base by over 10K fans over 6 months.

The efforts also engaged half of the Facebook audience each time generating thousands of viral mentions.

Thousands of heartfelt comments voiced support for charities/schools and Umpquas efforts.

The campaign was cited by Non-profits on Facebook as a worthy program and it also received a W3 award.


Beeby Clark+Meyler is an award-winning interactive agency focused on innovation in media. By this we mean the creation of new and more effective marketing based on the consumers evolving interaction with, and consumption of, media. We design highly productive marketing programs that leverage todays most engaging digital media technologies to enable more brand engagement, awareness and sales. For more information, contact Stuart Meyler, [email protected], 203.653.7950

Visit: BeebyClarkMeyler.comFollow: @gobcm


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Umpqua Bank Social Promotion Case Study