Twitter as a business intelligence tool Richard Meyer Online Strategic Solutions

Information Overload

  How are we supposed to stay on top of all the information that’s out there ?

  How can I filter information so that I get what I want when I want it?

The reality is we have gone from an age of too little information to too much information

However having the right information is still a competitive advantage

But how do you stay on top of relevant of all the relevant information that’s out there?

Twitter can provide you with information quickly and easily…

Twitter? What the hell is that?

Twitter 101 “What is Twitter ?”

  Twitter is a micro-blogging site, users can post anything they want limited to 140 characters in each post.

Twitter 101 Why am I hearing so much about Twitter?

  Twitter growth is climbing fast

  In an age when traditional advertising doesn’t work anymore marketers are trying to use social media, including Twitter, to reach consumers.

Twitter 101 Whose using Twitter?

How are they using Twitter?

What are the top Twitter applications?

So in summary…

 There are a lot of people using Twitter

 There are a broad range of Twitter applications

 Demographics indicate that middle aged consumers are using Twitter.

 There is a lot of “buzz” around Twitter and especially social media in general.

But a lot of people are wondering?

I can’t believe that many people are interested in what other people

had for dinner or what they are doing ?

Smart people are using Twitter as an information tool

Those who understand Twitter know that it can be a powerful information

aggregator.

And just how are they doing that?

  They follow people who provide great insights, information and links to relevant articles on the Web in areas of interest to them.

  They limit & prioritize their followers so they are not overloaded with Tweets.

  They use a Twitter client to quickly monitor Tweets from their network

  They don’t feel as though they have to follow everyone who follows them.

Why is Twitter a great business tool for staying on top of trends & the news?

  There is too much information out there

  There are too many web sites out there

  There are too many BLOGS out there

  Consumerism has changed forever and a lot of marketers are finding success, and failures, with social media. Learn what works and what does not work.

  With Twitter you can scan information quickly and click on links that are relevant to YOU and your business.

It’s just not about Tweets it’s about new information

  Users often post links to important stories on the Internet.

  Shorter URL’s means users can post more and the link takes up less space.

  You can also post images within Twitter.

How do use Twitter as a business tool?

  Step-1 join Twitter

  Think of establishing one account for business intelligence and one for personal use if needed.

Using Twitter as business intelligence tool

  Step-2 Search Twitter for topics of interest to you

• Once you get back your search results scan the page to read Tweets •  Click on users that may be of interest to you and see what they have posted in the past. • If you feel the information is relevant and good follow them.

Twitter Profiles

  By clicking on Twitter user you can read their profile and learn a little bit about them.

  “Is this someone you might want to follow?”

  Read their previous posts and ask yourself:   Is this someone who provides

great insights?   Is this someone who can help me

learn ?   Is this someone who provides links

to great information?

  If so click on the button to follow them.

  You can always unfollow them later on if they don’t provide value.

Using Twitter as business intelligence tool

Twitter Applications

  Using a Twitter application or “client” maybe easier than keeping your browser open.

  It allows you to quickly scan Tweets and lets you know how many new Tweets are unread.

Nambu is an excellent Twitter client for the Mac.

Images can be shared on Twitter as well, and we’re not talking vacation shots !

  Find a great image or chart you want to share? With Twitter you can share them easily.

  It’s a great way to share charts, graphs or any image.

Twitter Tools-Analysis

Twitter Analysis

  Twitter Grader: Learn your Twitter grade, your local Twitter Elite, and find new people to follow through Twitter Grader.Twitterholic: Check out the top Twitter users and find out your Twitter stats on

  Twitterholic.TweetStats: TweetStats offers a graphical analysis of your

  Twitter stats.Twitter Friends: Carefully measure your Twitter conversations using Twitter

  Friends.Twinfluence: Twinfluence will measure your Twitter influence based on reach, velocity, and social capital.

  Tweetwasters: Find out how much time you and other users waste on Twitter.

  Tweet-Rank: Learn about the quality of your tweets by finding out which ones won or lost followers.

  Mr. Milestone: Get a tweet when you reach various milestones using this Twitter tool.

  Retweetrank: Find out how many retweets you and other Twitter users have through this service

More Twitter Tools

  Information Gathering With these tools, you and gather information for market research, blog posts, and your own simple curiosity.

  Tweetbeep: With Tweetbeep, you can set up alerts that will help you keep track of keywords on Twitter.

  @myflightinfo: Use @myflightinfo to stay updated on your flight’s status.

  Twitterverse: Check out archived timelines and tweets through Twitterverse.

  Twitscoop: Twitscoop shares what’s hot on Twitter at any given moment.

  Twitbuzz: Twitbuzz tracks the latest conversations as well as popular Twitter links.

  StrawPoll: Use StrawPoll to make sharing your opinion as easy as sending an @reply.Retweetist: This service ranks the hottest links being retweeted on Twitter.

  Monitter: Get real time keyword monitoring on Twitter from Monitter.TweetNews: TweetNews ranks stories based on the amount of related tweets.

  TwitterBuzz: TwitterBuzz will tell you what’s being linked to the most on Twitter.Tweetscan: Set up Tweetscan to make sure you don’t miss any @replies, and to get alerted of your search queries.

Twitter Tools