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A very hastily put together list of ideas for Twestival Local Teams in the UK for helping their ticket sales It may all be a bit obvious, but there may be an idea or two that sparks something.... (Creative Commons license applies)
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“Marketing your Twestival Local event”
1Prepared by Claire Thompson, Waves PR, for Twestival fundraisers, August 2009 with thanks to teams for sharing their learning ([email protected]; t: +44(0) 118 944 0394)
Blogs and websites
The Twestival blogs do REALLY well on SEO – a blog a day could make the sales roar away!
The charity site: should the charity should be mentioning the event on their site too?
Work sites: is there some way this could tie in with your work? Would your company’s website like a little good news about a staff member doing something for charity?
Personal blogs: do you have one? Could you blog about your involvement with Twestival and about the event?
Handy Hint: Make sure it’s clear what you’re selling
Make sure that your Twestival blog clearly shows:
Date, venue and what the event isWhat entertainment will be there?Who will be running things?
What am I going to get when I part with my hard earned money for my Twestival ticket?
A blog a day….
Who is the organising team – pictures, biogs, video, voiceAbout the entertainment:
about the band About the trainers
About the venue (it’s been donated free)About the sponsorsAbout the charityAbout meetingsLinks to sponsorship pack
tip
Having fun will be more important to most people than raising money for charity so emphasise this bit
A tweet a day…From the Twestival account – lots of updates – meetings, nice people, conversations, blog links – you know the score!Don’t forget the normal Twitter cycles: eco Monday, Charity Tuesday, Follow Friday – use them to recommend
tips
From your personal Twitter accounts:oDon’t cheese off your normal followers – a single tweet daily from a personal account about Twestival is probably enough, possibly twooTry co-ordinating retweeting the Twestival account bits
Twitter Promotions:oDon’t forget your Twibbons!!oGlasgow used a Charity Tuesday promotion code to promote a one day only discount on their tickets - no reason this can’t apply to other days
Work with your charity
Can they publicise the event on their website?Do they have key supporters who also might publicise?Do they have a PR department who can help publicise?Do they have an email newsletter to supporters?Do they have a print newsletter? (This could be for a PREview or REview, depending upon timings)Do they have an email list that they would let you market the event to?Do they have a notice board for a poster?Could they promote using social media?
Getting your charity’s support
Can the charity bring something or someone along to the event?
Helps engagement and to make it real.Gives an extra angle of appealMakes a good photo opportunity for the media
Work with your sponsors…
Do they have a PR department which could publicise their involvement?Do they have a customer newsletter/mailing list that they can promote the event through?Do they have an intranet/staff newsletter to promote the event to staff?Can they publicise on their website? Via Twitter? Via Facebook/other social media.
Work with your venue
How can they promote the event?Do they have a website? Can they use it to promote their link with the charity (linked to ticket sales, of course – it’s in their interest)Do they have a mailing list – could they do a special mailer?Do they have a Facebook fan site
Work with your team members
Could you have a competition to see who can sell the most tickets for the event?Is there a notice board, intranet or newsletter at work that goes to staff? Might they be interested in your story?
Posters/leaflets
It may not be terribly ‘new media’ but could a local print firm become event sponsors by providing printingUse in public places and at networking events
Networking
Is there a social media café or networking group to promote yourself at?Are there local business networking events that you can promote the event at?How about ecademy profiles?Who’s the best networker you know? Could they help you out?
Print Media
Do you have a PR team on board? If not, could a local PR company do it as a form of ‘sponsorship’?Time is running out, so check print deadlines!Issue a press release (there’s a sample on the Twestival Local 09 site) about the event – good photography and logos will help
Contact Claire if you want a list of contacts in your local media: [email protected]
Broadcast mediaIs there a local radio station with a chat show?Who is your regional broadcaster? Could you contact them to interview your team?(If they cover another city, join together – makes the story stronger!)What are your stories? Why did you get involved?Does the charity have a spokesperson with something to say about the event and what your money will achieve?
Do they have a beneficiary they could take into a studio? (cute kittens, parents of sick children, amazing disabled artists, asthma sufferers)Or a service deliverer – a nurse or counsellor; a carer?
ListingsLocal on-line event listingsDoes your tourist board run events listings?Are there local business sites that might promote potential involvement with the eventNational listings with a local element include:
Wherecanwego.comBelocal.comBusiness listings for seminars
Key in a search ‘whats on in…’ (Cardiff, Yorkshire, Reading –wherever you are) – that will bring up local listings for submitting entries to
tip
Beyond Twitter: Social Media
Voice
Video
Friends and family
Work colleagues and associates
Pictures
claimr
the views here are simply some ideas, sharedplease feel free to add and shareshare to your heart’s content with teams – the information here was learned from others and was created to help the numerous charities benefitting from Twestival: if it’s useful to others, that’s an added bonus
Prepared by Claire Thompson, Waves PR, for Twestival fundraisers, September 2009 with thanks to teams for sharing their learning ([email protected]; t: +44(0) 118 944 0394 Tw @claireatwaves) 17
