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A tutorial to get you started with the Business Model Kit. http://www.boardofinnovation.com/business-model-templates-tools/
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The Tutorial
BUSINESS MODEL KIT
How to use the Business Model Blocks?
BUSINESS MODEL KIT
From here... ...to here.
How to use the Business Model Blocks?
BUSINESS MODEL KIT
Open the kit
How to use the Business Model Blocks?
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BUSINESS MODEL KIT
These are the Stakeholders
How to use the Business Model Blocks?
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BUSINESS MODEL KIT
... & these the items they transfer
How to use the Business Model Blocks?
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BUSINESS MODEL KIT
Simple instructions.
Whiteboard marker to write on the blocks.
Stakeholders
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Your OrganizationThis is where your business model starts to get shape. Place this block in the center and build your model around it.
Stakeholders
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Other CompaniesThe second most important block is the company. In most models this will be the actor that offers a product or service.
Stakeholders
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SuppliersThis icon can also be used for service suppliers like web or marketing agencies.
Stakeholders
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ConsumersThe ones that receive your organization’s value proposition and give something in return. Use one block per customer segment.
Stakeholders
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GovernmentSome business models have links to governmental institutions. Use this block if relevant.
Stakeholders
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Non-profitIf unions or charity organizations are relevant you can add this player to the system.
Transfer Items
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ProductThe first, most straightforward offer to clients is an actual product, ranging from basic commodities up to finished goods. A BMW car is one example, but today also digital products can be included.
Transfer Items
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ServiceOne way to upgrade your business model is to offer a service next to the product. BMW, in this case, not only sells cars but includes maintenance and other services around the product.
Transfer Items
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MoneyThe typical currency that clients pay with, is money – which is critical to company’s revenue models. The building blocks make a differentiation between two types of money. This icon represents the normal value of a good, including profit.
Transfer Items
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Less money ( Micro payments )This second icon represents money as well, but less than the normal amount covering cost and profit of what is offered. Usually this transaction implies that other revenue streams are added to the traditional business model.
Transfer Items
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ExposureActive exposure or attention is the next step in the evolution of currency. For some businesses the spreading of their ideas and brand values becomes more important than the immediate return in money. One example is a free newspaper that seeks for the attention of as many readers as possible to become more attractive to advertisers.
Transfer Items
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RightsOwnership rights, IP and even the right to emit CO2 are items that stakeholders can exchange between each other. This must be the most abstract block but it is necessary to illustrate the innovativeness of several models.
Transfer Items
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ReputationToday, the next upgrade to reputation can only be found in a few sectors. In these cases, ‘reputation’ selling can be described as the most essential brand experience.
Transfer Items
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CreditsVirtual credit systems are on the rise. Therefore we have to add them to the business model blocks as well. Loyalty cards and similar are also covered by this block.
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Transfer Items
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ExperienceThe two concepts of product and service are commonly applied throughout our economy. In the last years, several companies have moved a step further by offering an experience to customers. BMW does not sell a car with a service in this case, but a driving experience.
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Transfer Items
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DataInformation is one of the key items that is being transferred in modern business models. Depending on the context a mixture of ‘information’ related items (content, data, knowledge, articles, etc.) are being used in relation to this block.
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How do you start?
Start by placing your organization in the center.
Step 1.
How do you start?
Include all relevant stakeholders
Step 2.
How do you start?
Draw relationships and add the items they transfer
Step 3.
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How do you start?
Innovate your business model by modifying stakeholders and transaction items.
Step 4.
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How do you start?
Innovate your business model by modifying stakeholders and transaction items.
Step 4.
Need inspiration?Check the Business Model Patterns
and our presentation 10 Business Models That Rocked
iTunes Business Model
Step 1. Put your organization in the center
IncIncHQHQ
iTunes
iTunes Business Model
Music Fans
Step 2. Add other stakeholders
IncIncHQHQ
iTunes
Step 3. Add relationships...
iTunes Business Model
Music Fans
IncIncHQHQ
iTunes
Step 3. ... & transaction items
iTunes Business Model
Music Fans
1 Single
Icon used: Product
IncIncHQHQ
iTunes
Step 3. ... & transaction items
Icon used: Money
iTunes Business Model
Music Fans
1 Single
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€ 0.99
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IncIncHQHQ
iTunes
iTunes Business Model
Music Fans
1 Single
5
€ 0.99
Product for Money
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iTunes
Now, let’s make it a bit more complex. Using the example of Spotify instead of iTunes.
Spotify Business Model
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Spotify
We add the stakeholders, still music fans.
Spotify Business Model
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Spotify Music Fans
But instead of a product, Spotify offers a service.
Spotify Business Model
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Spotify Music Fans
Stream
Music fans can stream all the music they want for free.
We add another customer sector, one that is willing to pay for a better service.
Spotify Business Model
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Spotify Music Fans
Stream
Music Fans
Spotify offers streaming from mobile phones...
Spotify Business Model
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Spotify Music Fans
Stream
Music Fans
Mobile
... in exchange for a monthly subscription.
Spotify Business Model
IncIncHQHQ
Spotify Music Fans
Stream
Music Fans
Mobile
5
€ 9.99 p/m
Spotify Business Model
IncIncHQHQ
Spotify Music Fans
Stream
Music Fans
Mobile
5
€ 9.99 p/m
Freemium Model
It works for simple and complex business models
Try it.Share your findings on Twitter or on our Linked In Group.
If you do not have a kit yet, you can get one here.
