Embed Size (px)
DESCRIPTION
Citation preview
@nickdemeyco-founder
Boardofinnovation.com@nickdemey #smc2011be
How to find new ways to
make money ?
Boardofinnovation.com@nickdemey #smc2011be
Copy businessmodel patterns
between industries!
Boardofinnovation.com@nickdemey #smc2011be
Learn from criminals
the most creative entrepreneurs out there!
Remember?
$1500 profit on the sale of 1 laptop!
Penny auction sites aka Pay-Per-Bid Auctions
• Start price: $0• Pay to make a bid• New price = +$0,1• Timer resets
Huge profits!
+4000 bids at $0.6
= $2400 revenue
Flood of scams
Struggle for live - Business Model Darwinism
Only few survive... - use multiple revenue streams
Pull Push
Marketing take-aways
Pull PushAbuse a huge
demand.
Marketing take-aways
Pull PushCreate a huge
demand.
Marketing take-aways
Pull: extreme demand in alcohol (1920)
Pull: extreme demand in alcohol (1920)
WhiteGrape Juice: warningAfter dissolving the brick in a gallon of water, do not place the liquid in a jug away in the cupboard for twenty days, because then it would turn into wine.
Boardofinnovation.com@nickdemey #cwf11
Text
Ban on your product?
Opportunity!
Pull: extreme demand lightbulbs (2010)
Text
What do they have in common?
Text
or more vegetable than before...
Pull PushCreate a huge
demand.
Boardofinnovation.com@nickdemey #smc2011be
It’s no problem when your client doesn’t have a problem
as long as he thinks he has a problem that you can solve.
You’re infected! *not*Push:
Boardofinnovation.com@nickdemey #cwf11
cc shandilee
Scare the S**T out of your customers!
There is nothing better than a scared client.
Most popular tactic
Fear! Who’s getting rich? (2010) Push:
Costs Piracy
$ 0,14BRansom
Fear! Who’s getting rich? (2010) Push:
Costs Piracy
$ 0,14BRansom
$ 1,8BInsurance
$ 9BSecurity,...
Boardofinnovation.com@nickdemey #smc2011be
Last take away...- the naive people trap-
To good to be true?
To good to be true?
“Naive people list”€2 - €5/head
More info & examples: Boardofinnovation.com
Have the guts to get outof your comfort zone!
