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Culture sets in, when you weren't looking can we have some fun instead of work

Tushky culture code v1 - Building a Startup that knows how to have fun

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16 months back, when we launched Tushky, we invested a lot of time thinking of customer acquisition, thinking of building the product, integrating better graph API, color of buttons and so on. We forgot about building culture. We forgot our most valuable asset, the people who chose to work with us. Some chose to leave us and some, we chose to let go. If anything, it was the culture that was to blame. Culture sets in by itself, its inevitable. So if you let it build by itself, you never know which way it will build itself. All startups think or talk about building google culture or facebook culture; thing is, one should look at building culture just like building product. Google and Facebook did the same. Google pretty much defined the lavish perks that silicon valley came to be known for. So this time, when we set out to build our team, we chose to build our culture as well. From Slide 34: Tushky was built for everyone to have fun. The world is a stressful place. There are numerous tensions and micro problems. At tushky, you are helping people forget their stress. Freeze some moments, take a breather and smile. At tushky, you are giving people a reason to smile. Tushky is about stopping to smile. Tushky is about having fun. Tushky is about living life. Its a noble cause. Inspirations: Netflix culture code Hubspot culture code Feel free to share Disclaimer: All logos, trademarks of Tushky is owned by Tushky Events and Entertainment Pvt Ltd. Tushky doesn't own the rights of the other images used.

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Page 1: Tushky culture code v1 - Building a Startup that knows how to have fun

Culturesets in, when you weren't looking

can we have some fun instead of work

Page 2: Tushky culture code v1 - Building a Startup that knows how to have fun

What's culture?

Google Says

Page 3: Tushky culture code v1 - Building a Startup that knows how to have fun

Bull Shit!

I SAY

Don't underestimate the power of carefully crafted bullshit

Page 4: Tushky culture code v1 - Building a Startup that knows how to have fun

Culture is a set of Values, Ideals, Beliefs and Expectations. In short, V.I.B.E.

It evolves organically over a period of time

Is the least common denominator of all the VIBE in the people that compose the culture.

Page 5: Tushky culture code v1 - Building a Startup that knows how to have fun

It evolves organically overa period of time

Evolves - Iterates over timeOrganically - By itself

If left to itself, culture iterates and builds on itself over time, with little or no external input for better or worse.

Eg. Indians have a culture of throwing trash on road. It evolved organically over time and now no one bothers. Try doing this in western countries. We all know, its a bad culture, few bother and a lot don't. The least denominator in culture dictates India to be a filthy country, because a vast majority of population(we already have such a huge population) chooses not to bother and continue throw trash."Ek polythene bag se kya ho jayega"

Page 6: Tushky culture code v1 - Building a Startup that knows how to have fun

Is the least common denominator of allthe ideals, values and beliefs in the peoplethat compose the culture

best explained with eg.Within India, there are pockets which are very clean. Its not difficult to observe that, most of the people in those pockets love cleanliness. Vast majority doesn't throw trash whenever, wherever. Cleanliness is the least common denominator in such pockets.Similarly, there are extremely dirty pockets. Staying dirty is the least common denominator there.

Page 7: Tushky culture code v1 - Building a Startup that knows how to have fun

OK! So...?

Page 8: Tushky culture code v1 - Building a Startup that knows how to have fun

So...

At tushky, we have to raise our least common denominator to the point where ● we are proud of the culture we have created● we love our work and our work loves us back● we talk about our culture with everyone at

large and make them go green with envy● we evolve and grow into greater beings

Wondering how to achieve this??

Page 9: Tushky culture code v1 - Building a Startup that knows how to have fun

This is achievable

Provided thatwe accept that the biggest hurdle to growth today is BULLSHITAnd we swear to accept that...

Page 10: Tushky culture code v1 - Building a Startup that knows how to have fun
Page 11: Tushky culture code v1 - Building a Startup that knows how to have fun

What's bullshit?

Page 12: Tushky culture code v1 - Building a Startup that knows how to have fun

Bullshit is:● Not talking about ideas, but about people● Not doing but only thinking● Not being decisive● Taking lightyears to take a decision● Not knowing the importance of being humble● Not knowing the difference between self-confidence and cockiness● Not respecting own and other's Time● Not asking the right questions and that too at wrong times● Not maintaining good communication only to mess up beyond repair

Page 13: Tushky culture code v1 - Building a Startup that knows how to have fun

Not talking about ideas, butabout peoplehttp://www.quora.com/Quotations/What-does-this-quote-mean-Great-minds-discuss-ideas-Average-minds-discuss-events-Small-minds-discuss-people

I couldn't have explained this quote better than what is there in the link above.

people < events < Ideais explained beautifully in the monologue from V for Vendetta below

Page 14: Tushky culture code v1 - Building a Startup that knows how to have fun

Not Doing but only thinking

● People < Event < Idea < Thinking < Doing

Replace "Let's think about it" with "Let's do it"

Yes, you have to think before doing.

But the emphasis here is on over-thinking and making the "think" a noun instead of verb. Its better to do, test and iterate then overly think about it endlessly.There are few exceptions!

Page 15: Tushky culture code v1 - Building a Startup that knows how to have fun

Not Doing but only thinking (Exceptions)

Over-think when there are:● High stakes, Monetarily● High stakes, Time consumption● Highly complex and failure can lead to

domino effect

Page 16: Tushky culture code v1 - Building a Startup that knows how to have fun

Not being decisive

Before taking any action, you have to take a decision. And most of us are too scared of taking decisions, for fear of failure. We accept failures. We don't accept indecisiveness.

The bullshit inequality, will change toPeople < Event < Idea < Thinking < Decision < Doing

Acting on a decision still trumps, taking a decision

Page 17: Tushky culture code v1 - Building a Startup that knows how to have fun

Taking lightyears to take a decision

We are a startup. Startups are agile. There are new problems everyday. If you don't take decisions quickly, they will pile up, leading to cognitive overload, making a situation needlessly complex and rendering you confused and useless.

Thus, the decision term can be expanded to:no decision < In correct decision < correct decision < quick decision

This changes the bullshit inequation to:People < Event < Idea < Thinking < no decision < In correct decision < correct decision < quick decision < Doing

Page 18: Tushky culture code v1 - Building a Startup that knows how to have fun

Not knowing the importance of being humble

Being humble is being confident of yourself.

To be truly humble, you need to be acutely self-aware.

Self-aware people are confident of themselves. They seek to upgrade themselves. They seek knowledge. They almost always outperform shallow people.

Page 19: Tushky culture code v1 - Building a Startup that knows how to have fun

Not knowing the difference between self-confidence and cockinesshttp://www.quora.com/search?q=self+confidence+vs+arroganthttp://www.quora.com/How-do-I-strike-the-balance-between-confidence-and-arrogance

While the previous points spoke about actions, this is about the nature needed to avoid bullshit.

Its a rather simple idea.Only those who are confident,can take action(do), others keepthinking or avoid taking decision.

Page 20: Tushky culture code v1 - Building a Startup that knows how to have fun

Not respecting own and other's Time

Being humble leads to respect, for yourself and for others.

There is no better way to show your respect to someone, than by offering him your most precious commodity - Your time!

Page 21: Tushky culture code v1 - Building a Startup that knows how to have fun

Not asking the rightquestions and that too at wrong times

When you respect time. You will learn the importance of being precise and concise.Who likes random rambling discussions, taking 30 mins to convey a simple 1 min point? None!Learn to ask the right questions and at the right time.What's a right question? A question that's specific, that's not open ended, that leads to a closure.How to know if it's right time? A question will be right only if its asked at the right time. Its funny how this works. Right time is, when you can absorb the answer. When you know the question in depth, contextually, so that you can make sense of the answer.

For eg. Me asking for how to set a culture at Startup would have been a wrong question at the very beginning of tushky, because I wouldn't have any contextual information on, what does it mean to have culture. But now, this makes complete sense and I can ask sensible questions and absorb the answers.

Page 22: Tushky culture code v1 - Building a Startup that knows how to have fun

Not maintaining good(open) communication only to mess up beyond repair

Good(open) communication is the backbone of any relationship. This can't be overemphasized.

You can't ask right questions without being able to communicate your thoughts clearly. And by extension, you won't have confidence to do, and by extension you will keep bullshitting!

Good(open) communication is crystal clear. And it works magically!

Page 23: Tushky culture code v1 - Building a Startup that knows how to have fun

To Summarise

Bullshit InequationPeople < Event < Idea < Thinking < no decision < In correct decision < correct decision < quick decision < Doing < failure < success

Bullshit InductionHumble => Self-confidence => Respects Time => Asks right questions => Great(open) communication

In a nutshell, great(open) communication helps in avoiding Bullshit by letting you focus on doing.

Page 24: Tushky culture code v1 - Building a Startup that knows how to have fun

AT Tushky

We promise to avoid bullshit.And we announce that we are allergic to bullshit!

Keep our focus on doing things

Keep communication crystal clear

When in doubt refer the bullshit inequation and use bullshit induction to do the right thing.

Page 25: Tushky culture code v1 - Building a Startup that knows how to have fun

And how are we going to do this?

As in, how are we going to ensure that bullshit is not tolerated across organization, even when we grow to 400-1000 people team?

Page 26: Tushky culture code v1 - Building a Startup that knows how to have fun

Good Judgmentand not by rules and policies

Page 27: Tushky culture code v1 - Building a Startup that knows how to have fun

But why Good judgment?

Entropy is nature

Entropy = Mess, Randomness

Its natural for things to move towards more randomness.

As we grow, with more exposure, we get more options and hence more confusion.

Page 28: Tushky culture code v1 - Building a Startup that knows how to have fun

Entropy can't be constrained with rules. Its unnatural.

To cope with entropy, you need to encourage freedom, to encourage free movement of ideas. While, rules are built to constrain thoughts. And that's ridiculous.

Page 29: Tushky culture code v1 - Building a Startup that knows how to have fun

So, We encourage Good

Judgment.Just that, act in best interest of Tushky.

Page 30: Tushky culture code v1 - Building a Startup that knows how to have fun

Act in Tushky's best interest?

Yes. For eg. when you are stuck in decisions likeWork from home, send a mail, get a sign, call off the deal, longer lunch hour, fire a freelancer, approve a freelancer and many others, Trust your good judgment and act in Tushky's best interest.

If you have to take an opinion from a senior take it, but if the senior is not available, act in best interest. We trust your good judgment.

Page 31: Tushky culture code v1 - Building a Startup that knows how to have fun

Good Judgment & Entropy

Good judgment gives the autonomy to work against chaos (mess, randomness), since you can mould your actions. Unlike, rules & policies etc which dumb you down against growing entropy. growth of mess, complexity in business

growth of the individuals of an organization with strict rules

ensuing chaos after a point of time

Page 32: Tushky culture code v1 - Building a Startup that knows how to have fun

At Tushky

Clear Communication &

Good Judgment are the only rules, if at all.

Page 33: Tushky culture code v1 - Building a Startup that knows how to have fun

And...what about fun at work? (slide 1)

Page 34: Tushky culture code v1 - Building a Startup that knows how to have fun

Tushky was built for everyone to have fun.The world is a stressful place.There are numerous tensions and micro problems.At tushky, you are helping people forget their stress.Freeze some moments, take a breather and smile.At tushky, you are giving people a reason to smile.Tushky is about stopping to smile.Tushky is about having fun.Tushky is about living life.Its a noble cause.

Page 35: Tushky culture code v1 - Building a Startup that knows how to have fun

fun is Tushky!Well, fun is what Tushky is all about.

Unless every Tushky member is having immense fun, we will cease to exist. Only a fraction of this fun will percolate out to our customers.

If we aren't having fun, no one else will.

Page 36: Tushky culture code v1 - Building a Startup that knows how to have fun

For this

We encourage all of you to come up with your own nuances. Things that you like, you love, you do when you are super happy or when you want to take a break.

Sticky notes, ring a bell to announce good news, play kabhi saas bhi kabhi bahu thi title track when there is sad news, Hammock, bean bag, poker, treks, cooking competition, antakshari, shopping trips etc

We will try to incorporate as many ideas as possible. Good judgment, you know!

Page 37: Tushky culture code v1 - Building a Startup that knows how to have fun

Tushky = FunWe don't want Zombies!

'coz you know what happens to zombies

Page 38: Tushky culture code v1 - Building a Startup that knows how to have fun

THANKS

For reading through this.For trusting us with your career aspirations.For trusting us with your time.For believing in our vision.

For having good judgment.

For choosing to be a part of our family

Page 39: Tushky culture code v1 - Building a Startup that knows how to have fun

Thank You!

Do something new.Do something you always wanted to.Do something you were passionate about.Do something your job didn't give time for.Do something you want off your bucket list.Do something you can brag about.Do something your friends have already done.Do something you wanted to explore.Do something to explore a new hobby.Do something to restart your hobby.Do something for yourself.Do something for someone you love.Do something today.Do something!!Life is short.

Talvinder Singh & Kranti Agrawal