Turn Your Business Blog from Dull to Wowby Gary Messinger

You’ve put up a blog for your business, and so far, you’ve written a bunch of posts. It excites you whenever one or two people pop by to see what you’re up to. But you know it’s not enough. You know that for your blog to successfully do what it’s supposed to do—drive traffic to your main site and generate leads for your business, you have to give it the wow factor it needs to capture more attention.

How do you do that? Here are five tips to bring you closer to blogging success:

Let your personality shine

Read your blog posts. How do you sound? Stiff? Plain? Boring? Like a robot? For people to have interest in your blog, it should be stamped with a great personality. Think about this: in real life, the popular ones are those people oozing with personality. Letting your own personality shine in your blog can make it a lot more interesting instead of bore readers to slumber land.

Be consistent

It has always been among the top blogging tips to be consistent. Don’t you just hate it when you find something awesome to read online and you decide to follow it, then you find out there’s nothing more to look forward to? Keeping a strict schedule is a lot of help. If you can’t afford to write three blog posts a day, then tone it down to one or two.

Better do that than suddenly disappear.

Apart from being consistent with blog schedule, you also need to be consistent with your stand, opinions, and ideologies. You can’t be pro environment sustainability today, and then show your lack of care for environmental issues the next day. This is a credibility killer that you’d have to steer clear of.

Establish credibility

Speaking of credibility, show readers that you’re good at what you do. No, erase that. Show them that you’re the best. Always talk with certainty, confidence, and authority. Of course, in order to do that, you need to back your claims with substantive research. Readers get more attracted to blogs written by experts on the subject matter. Phrases like, “I’m not so sure but…” or “Maybe you can try…” should be avoided. Be assertive and certain with everything you talk about—“These tips would definitely…”or “For surefire success, use….”

Show your passion

As you know, passion is contagious. People would care more about what you do when

they see that you really really really care about it. It makes them think, if this person is so passionate about this matter, then it must be important. Also, passion instantly breathes life into a blog post, turning even a seemingly dull topic into something worth of time and interest.

Cultivate relationships

Contrary to what some people think, a blog is not a one-way medium. Sure, you can go on and on talking about a certain topic that people would read about. But that’s not the end of it. People can post comments and you can interact with your readers. Take advantage of that to build relationships and earn their trust. A blog with an interactive owner is definitely more interesting than one with a passive owner.

Is there anything else you’d like to add? Feel free to share more ideas!