Turn off, tune out - its time for the return of craftTRENDS 2013Ashley Pollak - Creative Director

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Stories & Conversations

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Where am I now?

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Where am I now?Pretty overwhelmed

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2 stories

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Lost my iphoneHad 2 months off the gridwith my old Nokia

The joy of being disconnected

Went to Thailand with my old film cameraTook 4 images in Bangkok

Q - How can you capture experiencesin the single shot rather than the stream?

Turn off

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✤ Escaping the feedback loop

✤ More relevant, less consuming experiences

✤ Intelligent systems

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Quick check inMultiple curated feeds in one place

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intelligent systems - learning about you and feeding only relevant information

Tune out

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✤ End of the age of anyone as creator

✤ A continued shift towards curation of content

✤ Info/Skimming

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Grouping of online producers - (Maker) to create studios that will compete as they have the main thing - audience

Konbini - MTV for the (french) web generation

Brand funded self sustaining.

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A re-recognition of quality - brands like the BBC will only become stronger online

Smaller brands will adapt to those quality standards - inform,education and entertain

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Return of craft

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✤ Craft centre and fore in production

✤ A renewal of respect for quality in production online - video, photography, art.

Creative that is unique stands out

Work that takes time to produce is more respected

Subtitle

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✤ Text

Subtitle

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✤ Text

Videos show a shift away from motion graphics and

overblown CGI

Recommendations

✤ Truthful, relevant and inspiring stories

✤ Told through videos with are unique - and are not achievable by everybody

✤ Reduce frequency of social media interaction, improve quality of conversations

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