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Does your organization have one or two big events that drive online fundraising for the entire year? Or do you have more of a steady flow year-round? Join Ed Schipul as he discusses marketing strategies for driving online fundraising to make the most of your donor events – including content messaging, timing, location and translating analytics into action to increase donations!
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Online Fundraising Strategies to Take Advantage of Your Donor Events #14NTCPattern
Ed Schipul @eschipul Tendenci The Open Source CMS for NPOs
1. Fundraising Strategies
2. Analytics Trends
3. Data Patterns
4. Translating Data into Action for Results
LET’S TALK...
Photo Credit: flickr.com/photos/duncanh1/9047426263/
2. FUNDRAISING
2. ANALYTICS TRENDS
REAL TIME DATA
SOCIAL VALUE TRACKING
A/B Testing with Google Analytics Content Experiments
A Bvs.
Social Media Tracking Tools
Tip: Add + on the end of any bit.ly URL to see stats
Heat Map Tools with CrazyEgg.com
1. DATA PATTERNS
COLOR KEY
THE POWER OF PHOTOS
Trend:
VISUAL VISUAL VISUAL
EVENT LEAD UP
Tablet Stats
MOBILE OPTIONS
Separate Site/Pages Responsive Designvs.
m.ymcahouston.org cmhouston.org
WHAT ABOUT MOBILE APPS?
• Consider the Use Case
• Remember: Apps are Device-Specific
Mobile Stats
Usage Stats
WHY?
Photo Credit: flickr.com/photos/fdctsevilla/3968090665
Infographics
google.com/trends
TOOLS FOR VISUAL CONTENT
madewithover.com
Resources for making infographics:
http://bit.ly/infographictips
http://bit.ly/infographictips2
QUESTIONS?
ED SCHIPUL CEO
@eschipul
slideshare.net/tendenci blog.tendenci.com
@tendenci
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