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Trenduri in Marketing Online

Trenduri in Marketing Online - Zilele Marketingului 2013

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Trenduri in Marketing Online - Prezentare sustinuta la Zilele Marketingului 2013, Cluj.

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Page 1: Trenduri in Marketing Online - Zilele Marketingului 2013

Trenduri in Marketing Online �

Page 2: Trenduri in Marketing Online - Zilele Marketingului 2013

5  ani  in  MK  Online    

MK  Manager    Zonga  

 Presedinte    IAA  YP  Cluj  

Page 3: Trenduri in Marketing Online - Zilele Marketingului 2013

Ordinary  vs.  extraordinary  

Page 4: Trenduri in Marketing Online - Zilele Marketingului 2013

Ce  este  “ordinary”  in  Marke@ng  Online  

?  

Page 5: Trenduri in Marketing Online - Zilele Marketingului 2013
Page 6: Trenduri in Marketing Online - Zilele Marketingului 2013

Ce  este  “ordinary”  in  Marke@ng  Online  

•  Website  &  SEO  •  Email  marke1ng  •  Publicitate  •  Retele  sociale  

Page 7: Trenduri in Marketing Online - Zilele Marketingului 2013

“the  future  is  just  the  past  with  the  lights  on”  

Page 8: Trenduri in Marketing Online - Zilele Marketingului 2013

“the  difference  between  ordinary  and  extraordinary  is  that  li@le  extra”  

 •  SEO,  Social  Media  Content  Marke1ng  •  Experienta  mul1-­‐screen    •  Remarke1ng  •  Consum  colabora1v  •  Local  

Ce  este  “extraordinary”  in  Marke@ng  Online  

Page 9: Trenduri in Marketing Online - Zilele Marketingului 2013

“According  to  IBM  90%  of  the  data  in  the  world  today  has  been  created  in  the  last  two  years  

alone.  ”    

•  Autoritate  •  Sortare  •  Targetare  

Content  Marke@ng  

Page 10: Trenduri in Marketing Online - Zilele Marketingului 2013

Experienta  mul@-­‐screen  

Page 11: Trenduri in Marketing Online - Zilele Marketingului 2013

Mobile  +  Internet  =  Shopping  Love  

Experienta  mul@-­‐screen  

Page 12: Trenduri in Marketing Online - Zilele Marketingului 2013

Remarke@ng  

Ads  Ads  

Ads  

Ads  

Ads  

Ads  

Page 13: Trenduri in Marketing Online - Zilele Marketingului 2013

Consum  colabora@v  

Page 14: Trenduri in Marketing Online - Zilele Marketingului 2013
Page 15: Trenduri in Marketing Online - Zilele Marketingului 2013

Crea@,  inves@@,  masura@,  invata@!  

•  Website  •  Email  marke1ng  •  Content  marke1ng  •  Publicitate  •  Retele  sociale  

Page 16: Trenduri in Marketing Online - Zilele Marketingului 2013

“the  future  is  just  a  collec@on  of  successive  nows”  

Page 17: Trenduri in Marketing Online - Zilele Marketingului 2013

Intrebari  

?  

Page 18: Trenduri in Marketing Online - Zilele Marketingului 2013

Multumesc!    

[email protected]