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As nonprofits of all sizes struggle to keep up with social media, video and other communications strategies, foundations are looking for ways to transform the nonprofits they support and build the skills of staff to bolster the fields they serve. Through management assistance programs, peer-learning cohorts, train-the-trainers and grant-supported training there are a variety of options out there. In this session presented at the 2013 Communications Network Conference, I joined Michael Hoffman (See3), Beth Kanter (author and master trainer), and Eva Penar (The Chicago Community Trust) for a lively discussion of pros and cons of different models and examples. Together we examined how you can structure (or restructure) your capacity-building programs, evaluate if grantees are ready and measure progress along the way. We’ll also shared some of the moments of failure — and what we learned as a result.
Citation preview
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Transformative Capacity Building Models: Strengthening Grantee Communications Skills Beyond Funding
Communications Network October 4, 2013 |#comnetwork13
@kanter
@farra @chicagopolkadot
@micheal_hoffman
+Agenda
Introduction and Icebreaker
Transformative Capacity Building: What’s the Value?
Models and Approaches: Discussion
Things We Have Learned
Reflection
#comnetwork13
+Audience Poll
Does your foundation provide capacity building beyond funding?
What type of capacity building programs?
#comnetwork13
Photo: US Department of Agriculture, Flickr
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Transformative Capacity Building
In-depth learning that helps grantees strengthen skills in a way that lasts and changes the organization.
#comnetwork13
Flickr photo by Tobyrotter
+SpectraGram
#comnetwork13
Supporting capacity building is a waste of our foundation’s resources
Agree Strongly ………………..Neutral…………………Disagree Strongly
Photo by NEP, Flickr
+Models and Approaches
#comnetwork13
1: Master Class 2: Workshop, Follow Up
3: Expert Consulting
4: Peer Learning
• A few examples and discussion
+Many Different Models
#comnetwork13
Intensive Master Class
Workshop, Monthly Meetings
Blended Approaches: Content or Peer Learning Instructional Design
Other
+Model: Hands On Workshop Intensive Master Class International Fundraising Congress
Annual Fundraising Conference in Holland, intensive pre-conference workshop
Goal: Short, intensive work to both learn and do
Structure: 6 hours over 2 days, up to 45 people per, depending on limits set by facilitator
Attendees: From large and small organizations, all wanting to raise more funds
Outcomes: Individuals with new skills, high morale and budding plans to bring those new skills home with them
#comnetwork13
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3
Model: In-Person Networking Workshop + Monthly Meetings Nonprofit Technology Network (NTEN)
Funded by Chicago Community Trust
Goal: Equip nonprofits with marketing/tech/social media expertise
Structure: Partner NTEN to host workshop; sustain momentum with monthly meetings
Incentive: Direct access to national expert—at no cost to nonprofits
Outcomes: Support for nonprofits beyond funding priorities, creation of a community of practice, increased perception of funder as giving and accessible
+Model: Blended Approach Content Delivery & Experts Consultants Jewish Day School Social Media Academy
Funded by AVI CHAI Foundation – 3 cohorts, since 2011
Goal: Help Jewish Day Schools develop strategic use of social media in marketing, alumni relations and development
Structure: In-person kickoff, webinar trainings, project or ‘experiment’, fundraising campaign, peer support via conference calls and Facebook group, and personalized coaching and consulting
Incentive: Fundraising match + expense reimbursement
Outcomes: Institutional buy-in, increased engagement on at least one social channel, new donors/$ raised
#comnetwork13
+Model: Blended Approach Peer Learning and Coaching Networked Nonprofit and Measuring Networked Nonprofit
Funded by Packard Foundation OE Program, 8 cohorts, since 2010
Goal: Improve networked strategy, social media integration, and measurement skills
Structure: Blend of content delivery with peer learning. Use of monthly conference calls, learning analytics, target coaching, learning culmination, Facebook group, and wiki journals
Outcomes: Improved practices, established integrated strategy, measurement, organizational buy-in, informal collaboration with other organizations in cohort, replicated peer learning model internally or with partners
#comnetwork13
+Other Models…
Train the Trainer
Circuit Rider
Consultant Matching
Peer coaching
Conferences
MOOC/online courses
#comnetwork13
+Design Principles
#comnetwork13
The Things We Have Learned!
Foundation Involvement
Recruitment Vetting
Curriculum Content
Instructional Design
Delivery Measurement Evaluation
+Reflection
Think and Write: What resonated? What is your big takeaway?
Grand Synthesis
Want to keep the conversation going?
#comnetwork13