“Consumer Awareness regarding Moserbaer”

Presented by : Presented to:Rahul Upadhyay(3191) Mr. Kanwal Gurleen

Asst. Prof. in Management

Contents

Introduction of the company Introduction of the Project Review of literature Need scope and objectives Research methodology Limitation of the Study Data Analysis and Interpretation Finding of the study Conclusion Recommendations

Company Name: Salora International Ltd:

Founded in 1968.

Headquartered in Delhi.

Salora has a pan-India presence with 30 offices and

300 after-sales service centers.

Listed in BSE/NSE with 7000 shareholders.

Global service partner of Sony ericsson.

Manufacturing unit located in Noida.

Capital base of over $250 million.

Introduction of the Company

THE MANAGEMENT OF SALORA INDIA LIMITED

Sh. S.R.Jiwarajk (Chairman) Sh. G.K.Jiwarajka (Vice Chairman & M.D)

Sh. Gautam Khaitan (Director)  Sh. P. N. Mehta (Director)  Sh. Sanjeev Kaul Duggal ( Director)  Sh. Patanjali Govind Keswani ( Director)

Moser Baer India Limited, incorporated in 1983, is headquartered in New Delhi, India. It is one of the leading developers and manufacturers of removable data storage media in the world, and figures among the top three optical storage media manufacturers in the world. Its products include floppy disks, compact discs (CDs) and digital versatile discs (DVDs). It is also a major distributor of data cartridges, and computer and magnetic tapes. Moser Baer has six marketing offices in India, the US and Europe and a presence in more than 82 nations. Its overseas offices are located in the Netherlands, USA, Japan and the Middle East.

Introduction of Project (Moser baer)

DVD PLAYERS  DIGITAL PHOTO FRAMES  IT PERIPHERALS ENTERTAINMENT PRODUCTS  HEADPHONES  KEYBOARD  MEMORY CARDS

VARIOUS PRODUCTS OF THE COMPANY

REVIEW OF LITERATURE

Author Year Research Topic

Labarbara 2006 examines industrial relationships in the distribution channel of tourism. Distribution becomes one of the most significant elements of tourism marketing as it determines all other aspects of the marketing mix. This paper concentrates on the conflict experienced in the distribution channel between hoteliers and tour operators in the Mediterranean summer/seaside resort context.

Kaldor 2007 a vibrating conveyor having a circular or helical conveying conduit driven with a vibrating motion by way of an electromagnet having alternating voltage. The conveying conduit emerges, at its end, into an overflow chute constructed in the form of a channel switching system. An overflow channel oscillates with a reciprocating motion about a pivoting shaft. Mechanical and electrical control devices are provided.

NEED OF THE STUDY Basic need of the studying consumer behavior is that the firm

needs to know which products are mostly purchased by the consumer, when and where they buy, why they buy, how much satisfied they are with the quality being offered and how they compare MOSER BAER products over other competitors.

SCOPE OF THE STUDYThe scope of the present study was limited to Jalandhar,

Hoshiarpur and Ludhiana city only.OBJECTIVES OF THE STUDY

To study the market awareness of moser baer and its products.

To study various aspects of customer’s buying decision.   To study the market position of moserbaer products over other

players in the market.

To find out the loopholes that hamper the sale of the company.

To study consumer perception regarding moserbaer products.

LIMITATIONS OF THE STUDY

Hard Enough to Fetch Information: It was not an easy task to get information from people using various electronics brands. The customers were not always open and forthcoming with their views, even agitated and not disclosing.

Limited Scope: Scope of study is limited to Jalandhar, Hoshiarpur and Ludhiana cities of PUNJAB state because of limited time and money, the results of study may not be generalized for India as a whole.

Results may be Inaccurate: This study is based on the assumption that perceptions are true and factual although at times that may not be the case.

Existence of Biases: Though every care has been taken to eliminate such biases, but considering the human factor the possibility of small bias having come up cannot be ruled out altogether.

Consumer Behavior: Consumer behavior is dynamic in nature and thus over the time, finding of today may become invalid tomorrow.

Small Sample Size: The sample size taken is small and may not be sufficient to predict the result with 100% accuracy and hence findings may not be generalized.

Data Analysis & Interpretation

Regarding the statement, “I am aware of MOSER BAER and MOSER

BAER PRODUCTS”

0

10000000

20000000

30000000

40000000

50000000

60000000

PROFITS

2009 2010

YEARS

Net profit before tax

The above table and graph indicates that during the year 2009-2010,profits of the Wahid Sandhar Sugars ltd. Have increased by 27,732,838 due to more production of sugar. The availability of raw material (i.e. sugarcane) is major reason for more production of sugar. The others reason is export made by mill to Canada are more in quantity that in result, leads to more profits.

39.5

28

32.5

0 15 25 35 45

Completelyaware

Listened name

Unaware

Some aware

Regarding, if the Respondents have ever used Products of

MOSER BAER.

100

0 30 70 100

No

Yes

Regarding Products Purchased in the Past Six

Months.

6

20

40

25

9

0 5 10 15 20

Home Theatre Sys..

Digital Photo Frames

IT Peripherals.

DVD Plyr.

Storage Prod..

Factors Leading Respondents to Buy the Products of Moser Baer.

22

47

31

0 10 20 30 40 50

Designs

Price

Quality

Satisfaction Level with the Products Purchased from

the Company.

CompletelySatisfied

24%

CompletelyDissatisfied

26%

Somewhat Satisfied

50%

Price Consistency with the Product Value of MOSER

BAER

Consistent

Inconsistent

S1

4137

22

0

10

20

30

40

50

Consistent to Some extent

Customers Satisfaction Level with the Quality that

Moser Baer is Offering

NO

30%

YES

70%

Comparison of Products of MOSER BAER with Other

Competitors.

44%

16% 22%

18%Very good

Good

Average

Below average

Source of Information by Which You Come to Know

About Moser Baer Products

12 10

53

25

0

20

40

60

N. M. T.V. W TO M

Newspaper

Magazines

T.V Advertisement

Word To Mouth

FINDINGS

The findings derived from the data collected from respondents are as follows: 1.The respondents are totally aware of MOSER BAER and it’s products.2.All of the respondents have used the products of the MOSER BAER.3.The respondents have mostly used the IT products followed by DVD players and storage products. 4.The consumer’s purchase decisions are generally effected by various factors mainly the price, quality and designs of the products.5.Most of the customers are satisfied with the products working and quality of MOSER BAER but yet there are some of the respondents who want some changes in the products.6.Generally most of the consumers find the prices consistent with the products of the brand.7.Most of the respondents had compared MOSER BAER products with it’s competitors as average.8.Most of the consumers came to know about the MOSER BAER and it’s products by watching the advertisements shown on the television, hoardings, the print media, and to some respondents their friends told about different brands

CONCLUSION

The awareness or knowledge of the customers about MOSER BAER and it’s products, the psychology of customers of how the customer is influenced by prices, quality or designs, the behavior of consumers while shopping or making other marketing decisions, limitations in consumer knowledge or information processing abilities influence decisions and marketing outcome and how consumer motivation and decision strategies differ between products that differ in their level of importance or interest that they entail for the consumer; and how marketers can adapt and improve their marketing campaigns and marketing strategies to more effectively reach the consumer.

RECOMMEN

DATIONS

MOSER BAER should take concrete steps to increase the availability of products in general market.

MOSER BAER needs to work on the packaging and appearance of it’s entertainment products{Movies VCD’s}.

MOSER BAER should reduce the prices of it’s DVD players range.

The company should invest further in after sales service centers.

The company needs to focus properly on the promotion of various other products other than entertainment products.

MOSER BAER should increase it’s product variety. Proper diversification should be brought into process.

MOSER BAER should not increase the price of movies VCD’s and DVD’s.