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Presentation by James Ashford at E3 60 Minute Makeover, February 2011
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Total Social SuccessUnderstanding The Basics by James Ashford
Total Social SuccessUnderstanding The Basics
1. What is Social Media?
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Web based applications which are highly accessible & scalable, that turn communication into an ongoing,
interactive dialogue.
Total Social SuccessUnderstanding The Basics
What is Social Media?
www.RocketPowered.co.uk
Total Social SuccessUnderstanding The Basics
2. Share Everything
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Industry newsExpert knowledgeUseful documentsSuccess storiesVideo tutorialsEVERYTHING
Total Social SuccessUnderstanding The Basics
37 signals
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Total Social SuccessUnderstanding The Basics
3. Make it easy & save time
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Social Media is great, but if you can’t manage it effectively, it won’t work.
We’re all busy people, so how can we make this as easy as possible?
Total Social SuccessUnderstanding The Basics
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We build our websites on Wordpress so that each time a news article is written, it automatically
updates our entire Social Network
Total Social SuccessUnderstanding The Basics
Based on getting 100 subscribers (on each)One Article (15 minutes)Can easily reach an audience of
20,000 people (for FREE)
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Total Social SuccessUnderstanding The Basics
4. Lead your tribe
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A group needs only two things to be a tribe: a shared interest and a way to communicate.
Total Social SuccessUnderstanding The Basics
Lead your tribe
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You have the power to bring together a tribe of like-minded people and do amazing things.
Connect with customers, employees, investors or readers and lead them.
Total Social SuccessUnderstanding The Basics
5. Persevere
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Choose the most effective Social arenas for youCreate regular contentVery useful and high qualityGet everyone involvedDevelop a Social Media DiarySpread the word far and wide
Total Social SuccessUnderstanding The Basics
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Total Social SuccessUnderstanding The Basics by James Ashford
