Top online marketing trends in 2013

Many leading experts agree, 2013 is the year when mobile marketing takes on a brand new level. As a growing number of people are accessing websites via smartphones and tablets, an increasing number of companies mull over redesigning their websites to create a more responsive design for their clients. If 2012 was the year when mobile devices invaded the market and changed the way people surf and shop online, 2013 is the year when companies and marketers alike respond to these changes.

Recent studies have shown that 1 in 5 persons in the U.S. accessing the Internet do so solely using a mobile device. This creates a huge opportunity for companies to create a more responsive online presence by coming up with designs and content made specifically for tablets and smartphones. Gone are the days when sites are exclusively designed for desktops and laptops. Marketers and designers will have to create websites that are not just “good enough” for mobile devices, they will have to come up with content and designs that are specifically tailored to these breakthrough devices.

Furthermore, digital editions are likely to spike in 2013 as a natural result of a greater number of people using mobile devices. Surveys reveal that about 33 percent of Americans own a tablet or a stand-alone eReader like Kindle, which they actively use to pour over magazines and books. Consumption of digital editions recorded a marked increase from 16 percent in 2011 to 23 percent in 2012, among American aged 16 and older. Experts agree that this trend will continue with the plethora of people on mobile devices. Strong return on investments are due to mobile publishers as users subscribe and consume more digital content than ever.

Moreover, experts predict that social networking and mobile-generated content will continue its reign in 2013. In the US alone, there are about 143 million mobile web users and 99 million social networkers on mobile. Imagine how much content these digitally active users can generate, constantly texting, posting, and sharing photos and videos from their mobile devices. Experts say that companies have the opportunity to leverage on this ever-growing trend by creating campaigns based on real-time interactions. In fact, many companies in 2012 started to engage their customers through social media marketing via Facebook and Twitter. This year, experts predict that companies will continue to offer greater interactive experiences to their customers by training their customer support representatives to timely respond to queries and complaints via Twitter or Facebook.

To effectively respond to these trends, companies need to turn to social and mobile marketing experts to help them craft new online strategies for 2013. TruBlu Web Consulting is a results-oriented company with extensive experience in mobile

marketing, SEO, web design, social media and video marketing. For more information, check out their site.

http://trubluwebconsulting.com