Top 5 Video Marketing Trends in 2016

Top 5 Video Marketing Trends in 2016

Video Stirring TransformationVideo Stirring Transformation

The year 2015 saw the rise in use of visual content by both B2B and B2C marketers. The trend is expected to

continue in 2016, facilitating the development of this promising segment of digital marketing.

Video Stirring Transformation(contd.)

Use of video content has proven to be very effective, leading to a 50% increase in

CTR and also a 35% increase in customer loyalty.

Recent predictions state that video will account for 69% of

all internet traffic by 2017.

Video Stirring Transformation(contd.)

Video – Revolutionizing Business StatisticsVideo – Revolutionizing Business

Statistics

Content with relevant images gets 94% more views than content without relevant

images.

Video – Revolutionizing Business Statistics(contd.)


Researchers discovered that colored visuals increase people's willingness to

read a piece of content by 80%


72% of B2B buyers watch videos throughout their entire path to purchase


Video – Revolutionizing Business Statistics(Contd.)


49% increase in revenue for marketers using video for marketing

What 2016 has in store for Video Marketing?

With marketers learning to leverage the benefits of using

visual content to improve customer engagement, better

educate prospects, trigger lead generation and boost

conversion rates

Let’s have a look at the five video marketing trends predicted for the year 2016 -

What 2016 has in store for Video Marketing?

More Focus on Branded Video ContentMore Focus on Branded Video Content

Branded videos can range from interviews and behind-the-scenes footage to dramatic shorts and product promos.

The value of branded video content is going to increase noticeably in the days to come with marketers embracing the significance of this evolving tactic in great numbers.

More Focus on Branded Video Content(contd.)

More Focus on Branded Video Content

For instance, You Tube with more than Four Billion views per day is the second most popular search engine in the world and the third

most visited website

Landing page videos and product videosLanding page videos and product videos

As video has led to increase in conversions up to 80%, marketers are likely to continue finding ways to integrate more video on landing

pages and “About Us” pages.

More use of background videos is expected in 2016

Use of GIFs on Social Media ChannelsUse of GIFs on Social Media Channels

You can expect to see increase in use of GIFs as these moving

images are very useful for sharing shorter versions or teasers of

longer-form video content.

Perfect for telling stories in a short timeframe, the motion in

animated GIFs give marketers an advantage while competing for attention in crowded newsfeeds

Storytelling via Live StreamingStorytelling via Live Streaming

Stats have proved that people spend 3x more time watching Facebook Live videos compared to normal videos.

Came into existence in 2015, Market and Periscope are quite popular as real-time storytelling or live-stream social platforms, enabling users to live-stream videos to their followers.

Storytelling via Live Streaming(contd.)

As the possibilities created by social live-streaming looks exciting, its sure to evolve further in 2016

Storytelling via Live Streaming(contd.)

Video in Email MarketingVideo in Email Marketing

It has been observed that use of the word “video” in an email

subject line has been effective in boosting open rates by 19% and click-through rates by 65% with

reduction in unsubscription rate by 26%.

Video in Email Marketing(contd.)


Marketers are likely to rely more on videos that are short and

relevant.



Brands may use video content in an email for explanatory content, customers’ testimonials and detailed view of the

product.

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