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Providing in-‐depth insight, data, and analysis of everything digital.
The Top 5 Digital Trends of 2016Mobile | Digital Media | Payments | E-‐Commerce | Internet of Things
The World Is Now Digital Today, nearly 43% of the world is connected to the internet1, enabling us to talk, share photos, and conduct business halfway across the globe. As a result, we have seen more technological advancements in the past 10 years than we’ve witnessed in the past 10,000 years. And in the next five years, we’ll see even more advancements. In this overview provided by BI Intelligence, Business Insider’s premium subscripMon research service, we idenMfy the key trend in each of our top verMcal areas including Mobile, E-‐Commerce, Digital Media, Digital Financial Services, and the Internet of Things.
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WhatsApp Facebook Messenger
WeChat Viber LINE Snapchat Tango Kik KakaoTalk
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MOBILE: Messaging apps are the new OS The top four messaging apps in the world have nearly 3 billion monthly acMve users and are opened almost five Mmes as much as regular apps. Because users spend so much Mme in these apps, companies are leveraging the apps to connect with their customers.
Facebook Is DominaAng The Messaging App Wars
The two largest messaging apps in the world – Facebook Messenger and WhatsApp – are both owned by Facebook. What’s more, these two apps are global, meaning Facebook reaches both the Eastern and Western worlds.
Calls Chat GIFs
Games SMckers VoIP
Taxi E-‐commerce Music
Video Payments URL Bar / Search
UMliMes QR Codes
Apps On Top Of Apps
Companies throughout the world have realized that messaging apps are a great way to connect with their customers. Therefore, many companies have leveraged the apps to sell goods, promote products, chat with customers, and more.
2015 Messaging Apps MAU2
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DIGITAL MEDIA: The rise of the bots ProgrammaMc adverMsing — or the automaMc buying and selling of ad impressions — has exploded in recent years, as the digital shic has led to an increase in ad inventory. But the rise of programmaMc has also led to a massive ad fraud problem in which traffic bots are penetraMng the ecosystem, mimicking human behavior, and siphoning billions from the digital media industry.
52%
20%
29%
Actual Human Traffic A liele over half of all traffic
on the internet is from actual humans.
The ‘Good Bots’ 30% of global internet traffic comes from “good bots” – or bots that can be easily detected as nonhuman viewers. These bots are often built to collect and track information.
The ‘Bad Bots’ ‘Bad bot” traffic imitates user behavior to boost website audience numbers, generate revenue for the host website, or steal revenue from the advertiser. It disrupts the delivery of the right ad to the right user. “Bad bots” accounted for nearly 20% of all internet traffic and cost advertisers $6.3 billion in 2015 5.
2015 Online Traffic Sources4
Consumer AdopMon
CompaMble Terminals
PAYMENTS: What comes first? Mobile in-‐store payments have gained tracMon over the past two years. The EMV migraMon and the launch of mobile wallet soluMons from smartphone providers have been the two largest enabling factors for in-‐store mobile payments. Consumers will be further incenMvized by offer and loyalty programs, which will drive up volume.
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A Chicken And Egg Problem Before merchants upgrade their terminals they want to know if there is demand for mobile payments. For consumers to adopt mobile payments, they need to be able to use them. So the quesMon is, “which will come first?” Mobile Wallets Are PlenMful
Tech companies, such as Apple, Samsung, and Google, have released mobile wallet soluMons that come naMve on the vast majority of smartphones.
Retailers Are Onboard In the US, the EMV migraMon is forcing retailers to upgrade their POS systems. To stay ahead of the curve, many are opMng for NFC-‐compaMbility as well. That solves acceptance. Already, 2 million retail locaMons currently accept Apple Pay6.
Consumers See The Benefits We expect 65% of the US populaMon will make a mobile payment at least once in 2019, up from 8% in 20152. IncenMves, including store-‐loyalty cards, could be the primary driver for consumer adopMon.
The 3 In-‐Store Payments Market Drivers
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E-‐COMMERCE: Shipping innovaAon As e-‐commerce conMnues to grow, retailers have to ship more packages, which is overwhelming shipping companies. As a result, shipping companies are raising their rates. But this increase is causing mega-‐retailers, like Amazon and Walmart, to create their own shipping soluMons.
Amazon Prime Air*
$1.00
Amazon Same-‐Day
$8.99
Google Shopping
$4.99
UPS Ground $12.92
FedEx Ground $8.32
USPS Priority 1-‐Day $5.25
$0
$2
$4
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Delivery Fee
*Launch date unknown, and delivery fee is an esAmate
Delivery Fee That Consumers Pay For A Small Package 2.2kg (5lb) package delivered within 16.1km (10 miles) in the US7
30 MINUTES SAME-‐DAY NEXT-‐DAY
Mega-‐Retailers Are CreaAng Their Own Shipping SoluAons USPS shipping rates are going up in January 2016:
q Priority Mail rates increased nearly 10%.
q Prices for Parcel Select Lightweight increased 23%. Parcel Select Lightweight is USPS' lowest-priced shipping option and is exclusively for shipments booked online.
q First Class Package International Service rates increased 22%
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IoT: The Next Industrial RevoluMon Businesses in almost every industry throughout the world are realizing how they can leverage Internet of Things (IoT) devices to lower operaMng costs, increase producMvity, expand to new markets, and develop new product offerings. Over the next five years, we expect enterprise investments in IoT soluMons to total over $3 trillion3. We esMmate those investments in IoT soluMons will generate a nearly $8 trillion ROI3 by 2020.
Manufacturing35% of manufacturers already use smart sensors, 10% plan to implement them within a year, and 8% plan to implement them within three years, according to PwC8.
74% of insurance executives said they believe the IoT will disrupt insurance within the next five years, and 74% plan to invest in developing and implementing IoT strategies by 2016, according to an SMA Research survey9.
Insurance
We estimate 5.4 million IoT devices will be used on oil extraction sites by 20203. The devices will primarily be internet-connected sensors used to provide environmental metrics about extraction sites.
Oil, gas, and mining
AgricultureWe estimate that IoT devices shipped for agricultural uses will grow at a 20% CAGR3, to reach 70 million devices in 2020. These devices are primary sensors placed in soil to track acidity levels, temperature, and variables that help farmers increase crop yields.
We estimate 310 million IoT devices will be used by food services companies by 20203. The majority of these devices will be digital signs connected throughout grocery stores and fast-food companies.
Food ServicesUtilitiesEnergy companies throughout the world are trying to meet rising demand in energy. To do this, they will be installing nearly 1 billion smart meters by 20203.
RetailBeacons, paired with mobile apps, are being used in stores to monitor customer behavior and push advertisements to customers. In the US, we estimate $44.4 billion will be generated from beacon-triggered messages3.
HealthcareWe estimate 646 million IoT devices will be used for healthcare by 20203. Connected healthcare devices can collect data, automate processes, and more. But these devices can also be hacked, thereby posing a threat to the patients who rely on them.
8 Industries Being Transformed By The IoT
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Powered by Business Insider and trusted by thousands of business professionals, BI Intelligence offers essenMal insight and analysis on disrupMve technologies, helping to drive successful decision making.
Our Coverage Areas:
ü Internet of Things
ü Payments
ü E-‐Commerce
ü Digital Media
ü Mobile
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ü Over 100 Extensive Research Reports
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Learn more about BI Intelligence today: h_p://read.bi/bii-‐5-‐top-‐trends
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Sources: 1. International Telecommunications Union 2. Companies, BI Intelligence Estimates 3. BI Intelligence Estimates 4. Imperva Incapsula 5. IAB 6. Digital Trends 7. ARK Investment Management, Company Info 8. PriceWaterhouse Coopers 9. SMA Research 10. Penguin/Shutterstock, Julia Tim/Shutterstock, Olga Lebedeva/Shutterstock, eatcute/
Shutterstock, Max Gribodoev/Shutterstock, T-Kot/Shutterstock, microvector/Shutterstock, Ira Yapanda/Shutterstock, Sentavio/Shutterstock, Vadam Ervmak/Shutterstock, Oxy_Gen/Shutterstock, ProStockStudio/Shutterstock
Learn more about BI Intelligence subscripMon opMons at:
h_p://read.bi/bii-‐5-‐top-‐trends