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8 Top Tech Trends for Digital Marketers Eric Anderson VP of Marketing White Horse © 2011 White Horse Productions, Inc. 1-877-471-4200

8 top tech trends for digital marketers

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From iPad and mobile to gesture recognition and augmented reality, we'll talk you through the hottest digital marketing technologies that should be on your radar.

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Page 1: 8 top tech trends for digital marketers

8 Top Tech Trends for Digital Marketers

Eric AndersonVP of Marketing

White Horse

© 2011 White Horse Productions, Inc. 1-877-471-4200

Page 2: 8 top tech trends for digital marketers

1. 2010 was the year of the iPad. 2011 is the year of the tablet.

© 2011 White Horse Productions, Inc. 1-877-471-4200

Page 3: 8 top tech trends for digital marketers

2. A Copernican Revolution: the website is no longer the center of the digital marketing universe.

© 2011 White Horse Productions, Inc. 1-877-471-4200

Page 4: 8 top tech trends for digital marketers

3. Location, location, location, but not just for the sake of location.

© 2011 White Horse Productions, Inc. 1-877-471-4200

Page 5: 8 top tech trends for digital marketers

4. Apps will give way to a better mobile web.

© 2011 White Horse Productions, Inc. 1-877-471-4200

Page 6: 8 top tech trends for digital marketers

5. Less content, more content curation.

© 2011 White Horse Productions, Inc. 1-877-471-4200

Page 7: 8 top tech trends for digital marketers

6. Social media reality check: paid and earned must work together.

© 2011 White Horse Productions, Inc. 1-877-471-4200

Page 8: 8 top tech trends for digital marketers

15 Minutes into the Future: Gesture recognition goes mainstream

© 2011 White Horse Productions, Inc. 1-877-471-4200

Page 9: 8 top tech trends for digital marketers

15 Minutes into the Future: Augmented reality becomes reality.

© 2011 White Horse Productions, Inc. 1-877-471-4200

Page 10: 8 top tech trends for digital marketers

THANK YOU!

Questions?

Eric [email protected]

© 2011 White Horse Productions, Inc. 1-877-471-4200