Top 3 Components of a Content Strategy

© Copyright 2011 KI Marketing Inc. www.KickItUniversity.com© Copyright 2011 KI Marketing Inc. www.KickItUniversity.com

Top 3 Components of a Content Strategy

© Copyright 2011 KI Marketing Inc. www.KickItUniversity.com© Copyright 2011 KI Marketing Inc.

Content is King…Yes, Still To gain readership you

need a clear, compelling message.

To maintain readership, you need to deliver interesting content.

To gain trust of readers, you must deliver consistently.


First Component – Who? Target Audience Profile

What do they need? Pain points – what keeps

him/her up at night? What type of content do

they want? Online Offline Articles Blogs Social media posts


How are you different? Competition – what don’t they do OR what can’t they do

(this is your Unique Selling Proposition) How do you communication? What is your voice?

Friendly Authoritative Unusual

Subject Matter Experts Do you have them identified? Are they on board? Do they have clear roles?

Second Component - You


How you deliver is important Do you know:

How long each piece should be for maximum consumption?

What your target audience wants to see? What delivery mechanism to use?

Blogs Social Media Articles Offline Speaking Combo

Third Component – Content Delivery


You know who You know you You know how Best Practices:

Create Editorial Calendars Determine unique positioning Ensure you are developing your own content – Unique

Content is Most Important! Push content regularly

Base syndication on type of content delivery Social media requires more frequency that articles.

Combine for Success!


Questions or More Information…[email protected]

www.KickItUniversity.com

Laura Armbruster877-233-2997

Business

Top 3 Components of a Content Strategy