Daniel Butler & Jon Quinton Tweet #SEOgadget

Who is your audience?

Where can you find them?

How can you reach them?

Who are they influenced by?

How are those influencers

engaging their audience?

What resources is the audience/

influencer referring to?

What is the feedback from

these communities?

Audience Profiling

Who is your

audience?

What type of audience are you looking

for?

Which age, gender or

location are you appealing

to?

What personality & psychological traits do they

have?

What kind of groups would

they join?

What problems are they

facing, and what questions

are they asking?

What kinds of things are

they going to love/relate to?

What are their desires,

needs, passions –

what do they hate?

How would they

interact, what tone

of language?

Describe what a

typical reader might

be like?

Pet Owners

Walking Guides

Training

Pet Owner Groups

Environmental Issues

Health Advice

Q&A sites, news, forums

and reviews: All great

places to get ‘inside’ a new

topic

Finding Influencers

Where can you find them &

how can they be reached?

Where do they hang out?

Create a list of all…

Blogs

Forums

Communities

News Sites

What activities invoke their

participation?

Stay on top of industry buzz

Subscribe to RSS/newsletters/publications

– see what is being discussed

Who are they

connected with?

Who are they following?

What & who

are they retweeting?

What & who are they

interacting with regularly?

What’s useful?

What’s

controversial?

What’s getting

the most responses?

What’s creating

the most buzz?

Subscribe to their blog(s) via email or

RSS

Connect on G+/Twitter

Like their FB page and posts

Become a ‘fan’ or ‘supporter’ of their work – tweet posts, comment, link to etc

Become an active part of their community

Engage with the influencer –

recommend posts, tools, retweet etc

Think about how you can use them to

promote your content

What tools are they using?

What are the most popular videos?

What resources are people referring to on their site? Why?

What topics are sparking the most discussion?

What content types are they using to engage audiences?

What type of feedback is coming back from the community?

What’s the most popular, most discussed posts?

What’s being retweeted/shared the most?

What headlines are gaining the most traction?

Be prepared to experiment…

Idea 1: Ego-Bait

Bait influencers into contributing to your content

Ego-Bait

‘Expert’ Quotes

‘Expert’ Interviews

Awards

Follow-up Discussion

Ego-Bait and Data Vis. Citations of

Awesome Content

Promote an Event

Status

Content Curation

Leaderboards

* http://www.salesforce.com/uk/socialsuccess/social-media-how-to-guides/how-to-build-all-star-social-media-team.jsp

Idea 2: Curate and Collate

Link Building is clearly a well

covered topic.

http://pointblankseo.com/link-building-

strategies

Or write an eBook:

http://www.linkbuildingbook.com/

Idea 3: Images / Memes

http://www.buzzfeed.com/expresident/british-

people-problems

http://realbeautysketches.dove.com/

http://www.fastcocreate.com/1682823/the-story-behind-doves-mega-viral-

real-beauty-sketches-campaign

Idea 4: Q&A Based Posts

WordPress gets all the attention,

but what about basic SEO tasks

for Joomla?

Find and describe the answers to

peoples biggest problems.

Idea 5: Re-designing Stories

Measuring Success

makes no warranties, express, implied or statutory, as to the information in this presentation.