Welcome to Membership 101

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Understanding your membership at the Evergreen Area Chamber of

Commerce

Thank You for Attending!

Launched July 2011

The Evergreen Area Chamber of Commerce is pleased to announce the launch of our new

Membership, Marketing and Visibility Program

that allows our member businesses to invest in networking, marketing and exclusive Chamber services to support the growth of their businesses.

A NEW MEMBERSHIP STRUCTURE

MEMBERSHIP, MARKETING AND VISIBILITY

Tiered membership creates an opportunity for member businesses to invest in their local future, growth and visibility

Membership Investment Levels Five levels of

involvement: Entrepreneur, Business, Executive, Partner and the Chairman’s Circle

Networking, marketing and exclusive Chamber services

Bundle becomes richer as the membership level increases

Today’s competitive business climate demands that the Chamber provide flexible, affordable and powerful programs and services that support our members’

objectives.

You Spoke, We Listened.An analysis of our membership structure and research into current best practices among other Chambers allowed us to develop a new program that better suits the needs of our member businesses.

WHY DO WE NEED A NEW STRUCTURE?

Members– Allow Chamber members to identify the packages that

best support their business needs– Encourage and maximize members’ involvement in

Chamber activities– Outline the networking functions, marketing

opportunities and valuable services in a cohesive way

– Increase attendance and involvement in events, programs and seminars through bundles of “included” opportunities and services

PROGRAM OBJECTIVES

The Evergreen Area Chamber of Commerce is our community’s business advocacy organization committed to

-advancing the interests of our members, -providing opportunities for development, -and promoting our community to create a

climate conducive for growth. And, the best of the Chamber is yet to come. New executive leadership, our experienced board members, the Chamber’s new website and our new quality programs and community collaboration signal our dedication to progress and serving as a partner for our members’ businesses.

WHY DO I WANT TO BE A MEMBER?

THANK YOU!

YOUR SUPPORT IS CRITICAL TO OUR SUCCESS!

Top 20 Chamber Marketing Opportunities

Your Keys to Success!

Opportunity #1 - The Chamber Monthly Newsletter

Once a month we email the Chamber’s newsletter directly to more than 1300 contacts and quarterly we post mail to 500+ members; we also give them to potential and new Chamber members and we display them for FREE in our Visitors Center.

Advertising in our Monthly Newsletter is optimal for businesses for many reasons:

1. Our members actually read the newsletter cover to cover and support our advertisers.

2. Provides focused advertisement to local area business owners.

3. Your ad will not get lost in our pages.

4. Our monthly newsletters are available on the Chamber website for a one year period

Opportunity #2 - Weekly email blast

Once per week we email all contacts (1300+) with the latest Chamber and community events.

Business Card Side Block Advertisement (Size is 2.5”w x 2.5”h)$35 One-time

Main Body Advertisement (Size 4.5w x 3.25h)$55 One-time

Your Very Own Separate eBlast (Size 5w x 7h)SALE PRICE $150 for 2012 (regular price $250)

You have a FREE monthly opportunity to share important news about your business through the “Members in the News” section of The Chamber Newsletter.

Information is limited to 50 words; Logos only, no

pictures please. You must submit your information and your high resolution logo by the 7th of each month.

Please email this information to newsletter@evergreenchamber.org.

Opportunity #3 - “Members in the News” section of The Chamber Newsletters

A basic Member Directory listing is Included with our Entrepreneur Membership. An active hotlink from our site to yours is available for and additional $49 annually but is included free of charge in all upper tiers (Business Chairman’s Circle)

Your listing can feature your contact information, business summary, hours of operation, driving directions with an interactive map and customizable key words for search engine optimization (SEO).

Also available are photo/logo inclusions, submission of Hot Deals (special offers you create and submit to the site), your calendar events and reports on your hit/traffic statistics. With a login and password, you can access your profile to make changes and updates to your account at any time!

NEW BANNER AD OPPORTUNITIES AVAILABLE!

Opportunity #4 - Evergreen Chamber of Commerce Website

The Evergreen Chamber of Commerce produces an annual publication as a community resource guide. For those who want advanced marketing awareness, quality full color advertising space is available to our members.

Minimum of 20,000 copies Distributed to all current Chamber members and local

households Visitor and Relocation Packets Distributed throughout the state at Colorado Welcome

centers Denver Metro Convention & Visitors Bureau Denver International Airport and around the National Scenic Byway The Lariat Loop

Opportunity #5 – Listing in Member Directory/Annual Chamber of Commerce Magazine

and on Website

Your Chamber is also the Official Evergreen Area Visitor Information Center. Located inside our new office, we display your flyers, rack cards, business cards, and event posters for visitors to access.

We also provide referrals by phone and to visitors stopping by. Let us know what you are doing and we will spread the word!

Realtor members have a specialized referral system. Please ask for details.

Opportunity #6 – REFFERALS via Visitor Information Center & Chamber Business Office

Your Chamber is active online through social media. Find us on Facebook, LinkedIn and Twitter.

Feel free to post to our Wall and invite us to your events. We have 1400+ friends who are active on our pages. We have found Social Media to be the hottest way to get the word out on what is happening with our member businesses.

Opportunity #7 – Social Media Exposure and Participation

Our website is THE place to submit your calendar events to. Visitors and members check here first to find out what is happening. It is FREE for everyone and available to all.

We also repost events in our weekly eBlast with a quick link for event submissions. You can also include a website, photos, gallery, and interactive maps. Once active on the website, guests can view weather forecasts, set an email reminder, invite friends, print event summaries and add to their calendars.

Opportunity # 8– Community Calendar

When you join the Chamber, your Ribbon Cutting Ceremony will be scheduled and you will be interviewed by staff.

Your biography and photo will be featured in our Newsletter and on our website in addition to in our Visitor Center Display Window.

We will also invite our membership and contact list to attend your Ribbon Cutting through our eblast, our online calendar and through our social media networks. This is your chance to introduce yourself and highlight the wonderful qualities of your business!

Opportunity # 9– New Member Business Biography and Ribbon Cutting Ceremony

We get Visitor and Relocation requests via phone, email, our website, and from walk-ins for Evergreen and Chamber Member information.

Opportunity # 10– Mailing of Brochures/Flyers in our Inquiry Packets

For only $25 month, we will insert your pre-printed advertising material (you provide or pay for the copies) into our packets.

Tell the world about who you are and what you do!

Membership tiers Executive and higher receive a complimentary Feature Article (300-450 words plus photo) that will be placed in our eblast and on our website.

Put a face to your name and spread the word about your business, your employees, your specials, your goals, whatever suits your fancy!

Partner member feature articles receive designation as Member of the Month while Chairman’s Circle members are designated as CEO or company profiles in the annual directory.

Opportunity # 11– Featured Member Article

Throughout the year we will notify you of additional advertising opportunities available. We get offers from community, state and national publications in addition to several non-profit organizations looking for Evergreen representation.

Rates are typically at a very reduced cost when multiple members participate.

Opportunity # 12– Cooperative Event and Advertising Opportunities

Local Publishers such as The Canyon Courier, The Mountain Connection, Score Foothills/Quality Connection, JustAroundHere.com, Hiwan-A-Deal and Echo Pages offer advertising discounts to our members. Offers vary so please contact a Chamber representative for more details.

Opportunity # 13– Local Publication Discounts

The Chamber hosts and attends a variety of events during the year including our:

Annual Business of the Year CelebrationHonoree CelebrationYouth and Sports Expo *Evergreen Kickball Classic Harlem AmbassadorsFall Featured-Fashion Show *Economic Forecast LuncheonMulti-Chamber MixersMembership Breakfasts *Luncheons and more

Prices vary depending on event. This is an extremely popular way to have your business stand out as a supporting member. Our Executive, Partner and Chairman’s Circle memberships include credits for event sponsorships.

Opportunity # 14– Event Sponsorship

Some of our sponsorship opportunities include:

$100- Monthly Membership Breakfast (includes 4 minute presentation at meeting, a ¼ page ad in our newsletter, logo/ad in eblast before meeting, opportunity to place your materials on dining tables at meeting, signage at meeting)

$950- Membership Luncheons (includes complimentary banner, free active link ad on our homepage, introduction and recognition at Luncheon, 5 minute presentation during program, a 1/2 page ad in our newsletter, logo/ad in eblast before meeting, opportunity to place your materials on dining tables at meeting, signage at meeting)

$2500- Annual Business of the Year Celebration Table, seats 8-10 (includes complimentary banner, free active link ad on our homepage, Introduction and recognition at annual event, 5 minute presentation during program, 1 full page ad in our newsletter, logo/ad in eblast before event, opportunity to place your materials on dining tables at registration, logo and mention in program)

(These are just a few opportunities. Please see Sponsorship Opportunities Handout for more details.)

This very popular monthly networking event is held at a variety of locations monthly. Enjoy casual business networking and complimentary hors d’oeuvres and beverages.

Hosting a Mixer is a fantastic way to promote your business and educate the community about what you do. These fill up fast, so be sure to let us know when you’d like be a host. (related document Business After Hours Agreement)

Opportunity # 15– Business Mixers (Attend and Host)

Member businesses of the Evergreen Area Chamber have a solution for said problems through the Chamber’s LEADs Groups. The groups are comprised of up to 30 Chamber member businesses who meet on a regular basis.

The purpose of a LEADs Group is to continuously exchange referrals and to expand your business network. Membership in each group is limited to one person per business category, thus creating no competition for leads within any specific group.

Cost is $40 annually. Partner and Chairman’s Circle Memberships receive one free membership per year.

Opportunity # 16– Leads Groups

Starting at just $40, you can receive visitor and member contact information to use for your own marketing purposes. We collect the data, you use it to market using your own campaigns.

$40 One set of pre-printed mailing labels (membership only)

$40/mo. Weekly Inquiry Contact Info (we collect information from our website, phone calls and walk-ins and forward to you in an Excel spreadsheet) FREE for Business + membership categories

$99 Member Contact List (Excel format) FREE for Business + membership categories

Opportunity # 17– Mailing Labels, Weekly Referral List, and Member Contact Lists

Save over typical publication costs by posting your jobs on our website, only $30 each until the job is filled!

We get regular calls and emails from potential employees looking for work in the Evergreen Area. We also have many member businesses with job openings.

Let us help you connect! Get your position noticed on our website for less than the cost of one ad in a print publication! (Free for Business + membership categories)

Opportunity # 18– Market Your Business to Potential Employees with Job Postings

We can design an electronic coupon for you! We will create your coupon to be featured in our

newsletter (1 issue) eblast (2 issues) and on our website (1 month)

We will generate the QR code and layout and will give you a .jpg and PDF copy of your coupon for only $100! (ONE FREE for Business + membership categories)

Example:

Opportunity # 19– Customized Electronic Coupons

The last and possibly the best way that you can promote your business is by getting involved. When you volunteer for a committee, for event planning, and especially for helping staff in the office, people get to know who you are and what you do FAST! (we are currently looking for folks who can commit at least 2 hours weekly in the office in addition to event support)

As the saying goes, “Out of sight, Out of mind.” If we don’t see you, hear from you or even know you, it is difficult to recommend you. The personal touch goes a long way! You get out what you put in when it comes to Chamber Membership. There are many ways to become active and build the relationships that will sustain your business.

Now that you have 20 good ideas for marketing opportunities, the tough part is deciding where to begin! Let us help you develop a marketing plan for the year to come. Give us a call at 303-674-3412 to begin growing your business today.

Opportunity # 20– VOLUNTEER, GET INVOLVED!

So what are you waiting for?

Pick 3 ways to market your business that you can take action on now!!!

Q&A