TOP-100 internet retailers in Russia. Leaders by unique weekly visitors in January-August 2013_Demo Version

ЦЕНТР СТРАТЕГИЧЕСКИХ ИССЛЕДОВАНИЙ

TOP-100 INTERNET RETAILERS LEADERS BY NUMBER OF UNIQUE VISITORS FOR THE 1st HALF 2013 + JULY & AUGUST

SEPTEMBER 2013

TOP-30 players by website unique visitors for the 1st half 2013 + July & August

TOP internet retailers by market segments

Traffic seasonality

Service level index (based on Yandex.Market)

Traffic dynamics

Average time on site

Average page views per visitor

Market leaders profiles

APPENDIX

Detailed weekly traffic statistics of TOP-100 internet retailers for 26 weeks of 2013

DEMO VERSION


2

DEMO VERSION

«RETAIL & ONLINE-RETAIL IN RUSSIA: CURRENT STATISTICS FOR THE 1st – 2nd QUARTERS 2013»

• Retail growth worldwide and in Russia

• Top-10 Russian regions by retail sales

• Analysis of non-food segments

September 2013

«WORLDWIDE RETAILERS: BUSINESS RESULTS FOR THE 1ST QUARTER 2013»

• Quarterly index of retail: analysis of 75 international and Russian retailers by revenue, gross margin, turnover ratios, market capitalization indexes

July 2013

«CUSTOMER-CENTRISM: METRICS, CASES, FACTS»

• Client service metrics: NPS, CSI, TLR, FCR, TRI*M

• Worldwide client service cases: Zappos, Costco, USAA, Edward Jones, Southwest airlines, Starbucks and others

February 2013

«WORLDWIDE AND RUSSIAN RETAIL MARKETS 2012-2016»

• Retail and e-commerce in Russia, USA, China: volumes, growth rates, forecasts 2009-2016

• Perfumes, Furniture, Jewelry markets: key players, retailers product mix, website traffic analysis

June 2013

ABOUT CENTER OF STRATEGIC RESEARCH

«ENTER VISION»

CENTER OF STRATEGIC RESEARCH ENTER VISION was founded in 2011 by Enter company.

Our key target is to increase transparency of Russian retail & online-retail markets for its players.

Consolidating information from our experts and conducting research of market trends & performance, Enter Vision provides analytics of 3 types:

1. Market & industry reports 2. Competitive environment analysis 3. Ad-hoc research

CONTACTS: Website: WWW.ENTER.RU/RESEARCH E-mail: [email protected] Facebook: WWW.FACEBOOK.COM/RESEARCH.ENTER SlideShare: WWW.SLIDESHARE.NET/RESEARCH_ENTER

http://www.enter.ru/RESEARCH

mailto:[email protected]

http://www.facebook.com/research.enter

http://www.slideshare.net/RESEARCH_ENTER


WORLDWIDE AND RUSSIAN E-COMMERCE MARKETS...........................................................................

TOP-30 RETAILERS BY UNIQUE WEEKLY VISITORS ………………………………………...........................

TOP ONLINE-RETAILERS BY MARKET SEGMENTS.....................

MIXED PRODUCT RANGE.................................................................................................................... ELECTRONICS & HOME APPLIANCES............................................................................................................ APPAREL & FOOTWEAR......................................................................................................................... KIDS’ PRODUCTS........................................................................................................................... JEWELRY & WATCHES..................................................................................................................... DO IT YOURSELF (DIY)........................................................................................................................... FURNITURE........................................................................................................................................ PERFUMES & COSMETICS...................................................................................................................... SPORTS & OUTDOOR............................................................................................................................ HOUSEHOLD GOODS........................................................................................................................ AUTO PARTS................................................................................................................................. CROSS-BORDER SALES...................................................................................................................... SUMMARY.......................................................................................................................................

APPENDIX:

DETAILED WEEKLY TRAFFIC STATISTICS OF TOP-100 ONLINE RETAILERS FOR 26 WEEKS OF 2013…………………………........

11

14 20 26 31 36 41 46 51 56 61 66 70

79

6

3

CONTENTS

74

DEMO VERSION


4

Weekly Traffic (Unique Weekly Visitors) – average number of weekly unique visitors of an internet retailer’s website. Traffic of retail segments is estimated by top-5 companies in each segment. Online Retailers – companies which operate through their own website, catalogue or (and) call-center. Multichannel (both online and offline) – companies which operate both though the Internet and other distant channels and through traditional retail outlets (with at least 2 stores). Mixed Product Range – segment which consists of retailers that are specialized on 2 or more product categories. Cross-Border Sales— segment which consists of retailers that are specialized on shipping and reselling items from foreign marketplaces (e.g. Ebay, Amazon, Taobao) in Russia.

RESEARCH METHODOLOGY

The research is based on the analysis of 100 online retailers selected by Center of Strategic Research «Enter Vision» experts. The figures are consolidated from the largest private internet statistics databases: all the absolute values have been properly classified in order to make the data comparable and are estimated within the level of standard error of web counters.

Electronics & Home Appliances

Mixed Product Range Apparel & Footwear

Kids’ Products Jewelry & Watches

Do It Yourself (DIY) Furniture

Perfumes & Cosmetics Sports & Outdoor Household Goods

Auto Parts Cross-Border Sales

21 3 12

2 9 5 4

8 1

6 5 2

4 1 4 1

2 2 1 2 2

3

Multichannel retailers

Online retailers

The key target of the research is to identify the major players in online retail segments. Each segment is presented by market leaders in terms of traffic with number of unique visitors over 20 thousand per week. An exception was made for the two most competitive segments — «Electronics & Home Appliances» и «Mixed Product Range», where the limit was 50 thousand unique visitors per week. The ranking includes only companies with an option of purchasing through the website.

DEMO VERSION


5

62%

21% 17% Multichannel retailers

Online retailers

Online retailers with pick-up service

The majority of TOP-100 has offline stores (brick and mortar outlets) or allows pick-up service.

Most of companies are considered to be average-sized online shops in terms of weekly traffic.

BREAKDOWN OF TOP-100 RETAILERS BY UNIQUE WEEKLY VISITORS IN 1H 2013

BREAKDOWN OF TOP-100 RETAILERS BY FORMAT

< 50 thousand

50-100 thousand

100-500 thousand

500 thousand – 1 mln

> 1 mln 11

7

47

22

13

DEMO VERSION

RESEARCH METHODOLOGY


WORLDWIDE & RUSSIAN

E-COMMERCE MARKETS

DEMO VERSION

FULL REPORT CONSISTS OF 88 PAGES. TO PURCHASE IT, MAIL TO US:

[email protected]



China 126

Russia 13

Brazil 11

Western Europe 293

USA 224

0%

1%

2%

3%

4%

5%

6%

7%

8%

9%

10%

0% 10% 20% 30% 40% 50%

CAGR е-commerce 2012-2016, %

DEVELOPING

4,4%

7

WORLDWIDE E-COMMERCE E-COMMERCE MARKETS IN 2012 BY REGIONS, $ BLN

Circle size corresponds to the e-commerce sales in the region (2012)

Average 17,1%

Average

DEVELOPED

DEMO VERSION

Sources: Center of Strategic Research «Enter Vision», U.S. Census Bureau, Forrester, Morgan Stanley. Western Europe consists of the following countries: Austria, Belgium, Denmark, Finland, France, Germany, Greece, Iceland, Ireland, Italy, Luxembourg, the Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, the UK.


7 10

13

19

26

36

43

8 11 13

15 19

23 28

2010 2011 2012 2013П 2014П 2015П 2016П

8

Morgan Stanley estimation Center of Strategic Research «Enter Vision» estimation

InSales estimation Fast Lane Ventures estimation

Sources: Center of Strategic Research «Enter Vision», Morgan Stanley, InSales, Fast Lane Ventures. Forecasts made by Fast Lane Ventures and InSales are estimated till 2015.

E-COMMERCE IN RUSSIA FACTS & FORECASTS, $ BLN

DEMO VERSION

2013F 2014F 2015F 2016F


Games 780 RUR mln.

Soft 590 RUR mln.

Search 470 RUR mln.

0

5

10

15

20

25

30

0 100 200 300 400 500 600 700

AVERAGE DEAL, RUR MLN.

9 Source: Center of Strategic Research «Enter Vision» according to mass media, startupafisha.ru

DIRECT INVESTMENTS IN E-COMMERCE IN 1st HALF 2013

Circle size corresponds to the volume of investments made in 1st half 2013

60,0%

19,7%

16,2% 2,7% 1,4%

Online-retail

Agregators

Tourism

B2B

Other

DEMO VERSION

7 870 RUR mln

Aggregators

Online-retail

Tourism

B2B

Other


10

KEY INVESTMENTS IN ONLINE-RETAILERS IN 2012 AND 1st HALF 2013

Lamoda

Shoptime

Ulmart

KupiVIP

Vseinstrumenti.ru

Wikimart

Obuv.com

Sotmarket

KupiVip

Mebelrama.ru

003.ru

HomeMe.ru

130

6 3

Access Industries, Summit Partners, Tengelmann

Media Capital

Ru-Net

Ventech

Investor Company Online Retail segment

Apparel & Footwear

Electronics & Home appliances

Kids` Products

Apparel & Footwear

~ 10-15

Lamoda

Holodilnik.ru

Esky.ru

Trendsbrands.ru

Investments, $ mln.

Source: Center of Strategic Research «Enter Vision» according to Startupafisha.ru, Capital IQ; GP Bullhound

Apparel & Footwear

Apparel & Footwear

Electronics & Home Appliances

Apparel & Footwear

DIY

Mixed Product Range

Apparel & Footwear

Mixed Product Range

Apparel & Footwear

Furniture

Mixed Product Range

Furniture

Svoboda Corp., Koshigi Ltd.

IQ One (Utinet` managing company)

KupiVIP

Accel Partners

Zoom Capital

Media-Saturn

JP Morgan

Tiger Global Management

D. Kostygin, A. Meyer

AddVenture, ABRT, Mangrove Capital Partners

MCI Management

Rocket-Internet

TOTAL IN 2012 $340 mln.

TOTAL IN 1st HALF 2013 $154 mln.

50

45

38

30

30

25

15,5

10

6,5

5

~ 55-80

~ 15-20

DEMO VERSION


ТОP-30 INTERNET-RETAILERS

ТОP-30 PLAYERS MONTHLY TRAFFIC DYNAMICS (JANUARY-AUGUST 2013)

TRAFFIC GROWTH RATES (JANUARY-AUGUST 2013)

DEMO VERSION


[email protected]



DETAILED FIGURES

p. 79-88

Online retailer Segment Average for the 1H 2013

January 2013 (1-4 weeks)

February 2013 (5-9 weeks)

March 2013 (10-13 weeks)

April 2013 (14-17 weeks)

May 2013 (18-22 weeks)

June 2013 (23-26 weeks)

July 2013 (27-30 weeks)

August 2013 (31-35 weeks)

TOP-30 ONLINE RETAILERS MARKET LEADERS BY WEEKLY TRAFFIC, Unique weekly visitors, in thousand (average for a period) DEMO VERSION

1 sotmarket.ru Electronics & Home Appliances 3 5 2 2 1 4 9 6 3 5 8 3 4 5 7 2 4 7 8 8 3 9 2 3 2 6 5 3 2 0 9 7 2 0 3 3

2 wildberries.ru Apparel & Footwear 3 4713 2 6 3 3 6 9 7 3 5 0 9 3 4 7 7 3 3 6 9 3 4 8 3 2 4 3 8 2 1 1 3

3 ozon.ru Mixed Product Range 3 3 1 9 3 3 6 3 3 5 8 4 3 8 5 4 3 4 2 0 3 0 5 1 2 6 4 6 2 8 6 3 3 3 6 5

4 svyaznoy.ru Electronics & Home Appliances 2 5 5 7 3 8 6 3 2 4 0 4 2 4 3 7 2 1 4 6 1 9 7 0 2 7 0 7 2 3 0 3 2 2 3 3

5 ulmart.ru Electronics & Home Appliances 1 6 9 7 1 6 1 7 1 6 4 3 1 8 0 8 2 0 1 7 1 6 7 0 1 4 5 0 1 8 1 5 2 2 9 3

6 mvideo.ru Electronics & Home Appliances 1 6 9 2 1 7 7 3 1 7 4 4 1 6 9 6 1 4 8 8 1 3 4 9 2 1 7 8 1 4 5 4 1 5 5 7

7 dns-shop.ru Electronics & Home Appliances 1 5 8 0 1 7 0 2 1 6 9 8 1 6 9 4 1 5 4 2 1 4 2 0 1 4 3 5 1 4 1 1 1 4 3 3

8 lamoda.ru Apparel & Footwear 1 3 2 9 9 4 0 1 1 6 3 1 3 5 8 1 5 1 6 1 5 5 6 1 4 2 7 1 4 6 4 1 3 9 1

9 kupivip.ru Apparel & Footwear 1 2 7 1 8 6 1 1 2 5 6 2 1 4 0 1 7 3 8 1 1 8 8 4 7 1 4 1 4 4 1 3

10 wikimart.ru Mixed Product Range 1 2 4 0 1 2 4 4 1 3 9 7 1 2 8 4 1 3 1 2 1 3 2 8 8 1 6 1 0 8 9 1 0 3 5

11 eldorado.ru Electronics & Home Appliances 1 1 5 2 1 2 2 7 1 2 3 3 1 3 0 4 1 0 7 4 9 6 4 1 1 3 7 1 4 2 2 1 5 6 1

12 exist.ru Auto Parts 9 2 9 8 3 1 8 7 5 8 8 6 1 0 3 4 9 9 9 9 4 9 9 1 1 8 9 0

13 citilink.ru Electronics & Home Appliances 8 0 1 9 1 5 9 1 9 8 2 1 8 0 4 6 8 1 6 6 9 8 1 9 8 1 3

14 e5.ru Mixed Product Range 7 1 6 5 9 7 7 5 1 9 0 4 7 0 9 7 1 7 6 1 2 6 2 0 6 4 7

15 enter.ru Mixed Product Range 7 1 3 7 2 9 6 7 3 7 3 5 6 4 1 6 5 6 8 6 8 1 4 3 6 1 6 1 0

16 foto.ru Electronics & Home Appliances 6 2 8 713 743 689 5 9 0 5 8 3 4 3 5 6 1 8 6 8 1

17 quelle.ru Apparel & Footwear 5 3 5 504 450 514 7 7 0 5 2 8 4 6 9 4 8 0 4 7 6

18 utkonos.ru Mixed Product Range 5 1 8 964 847 632 3 0 0 2 0 5 1 5 6 2 0 1 2 6 8

19 sapato.ru Apparel & Footwear 460 309 396 574 602 477 416 568 485

20 utinet.ru Electronics & Home Appliances 456 421 406 402 460 498 551 502 705

21 sportmaster.ru Sports & Outdoor 447 456 440 350 570 448 421 499 404

22 euroset.ru Electronics & Home Appliances 441 437 497 455 361 453 426 428 469

23 pleer.ru Electronics & Home Appliances 428 428 492 500 424 369 356 508 506

24 yves-rocher.ru Парфюмерия и косметика 428 361 439 504 448 373 452 342 317

25 holodilnik.ru Electronics & Home Appliances 347 310 383 385 337 330 333 318 334

26 vseinstrumenti.ru Do It Yourself (DIY) 344 275 296 255 411 463 347 357 361

27 bay.ru Cross-border Retail 339 321 369 402 401 310 233 250 414

28 e96.ru Mixed Product Range 318 319 332 335 309 290 328 378 395

29 rutaobao.com Cross-border Retail 310 324 351 344 293 320 216 215 320

30 klubkrasoti.ru Perfumes & Cosmetics 309 314 333 379 391 275 164 158 144

Perfumes & Cosmetics


DETAILED FIGURES

p. 79-88 TOP-30 ONLINE RETAILERS GROWTH RATES OF MARKET LEADERS BY WEEKLY TRAFFIC, Month over month growth DEMO VERSION

1 sotmarket.ru Electronics & Home Appliances 1 3 9 , 6 % 2 7 , 6 % 4 , 7 % - 1 8 , 1 % - 3 2 , 4 % - 2 0 , 9 % - 3 , 1 %

2 wildberries.ru Apparel & Footwear 1 3 , 3 % - 5 , 1 % - 0 , 9 % - 3 , 1 % 3 , 4 % - 3 0 , 0 % - 1 3 , 3 %

3 ozon.ru Mixed Product Range 6,6% 7,5% -11,3% -10,8% -13,3% 8,2% 17,5%4 svyaznoy.ru Electronics & Home Appliances - 3 7 , 8 % 1 , 4 % - 1 2 , 0 % - 8 , 2 % 3 7 , 4 % - 1 4 , 9 % - 3 , 1 %

5 ulmart.ru Electronics & Home Appliances 1 , 6 % 1 0 , 0 % 1 1 , 5 % - 1 7 , 2 % - 1 3 , 2 % 2 5 , 2 % 2 6 , 3 %

6 mvideo.ru Electronics & Home Appliances - 1 , 6 % - 2 , 7 % - 1 2 , 3 % - 9 , 4 % 6 1 , 4 % - 3 3 , 2 % 7 , 1 %

7 dns-shop.ru Electronics & Home Appliances - 0 , 2 % - 0 , 3 % - 8 , 9 % - 7 , 9 % 1 , 1 % - 1 , 7 % 1 , 6 %

8 lamoda.ru Apparel & Footwear 2 3 , 7 % 1 6 , 7 % 1 1 , 6 % 2 , 7 % - 8 , 3 % 2 , 5 % - 4 , 9 %

9 kupivip.ru Apparel & Footwear 4 5 , 9 % 7 0 , 4 % - 1 8 , 8 % - 3 1 , 6 % - 6 0 , 4 % - 1 2 , 0 % - 0 , 3 %

10 wikimart.ru Mixed Product Range 12,3% -8,2% 2,2% 1,2% -38,6% 33,5% -5,0%11 eldorado.ru Electronics & Home Appliances 0 , 5 % 5 , 8 % - 1 7 , 7 % - 1 0 , 2 % 1 8 , 0 % 2 5 , 0 % 9 , 8 %

12 exist.ru Auto Parts 5 , 3 % 1 , 3 % 1 6 , 8 % - 3 , 4 % - 5 , 1 % - 3 , 9 % - 2 , 4 %

13 citilink.ru Electronics & Home Appliances 0 , 5 % - 1 0 , 7 % - 2 , 1 % - 1 5 , 2 % - 1 , 8 % 2 2 , 5 % - 0 , 8 %

14 e5.ru Mixed Product Range 25,8% 20,3% -21,6% 1,3% -14,8% 1,3% 4,5%15 enter.ru Mixed Product Range -7,7% 9,3% -12,8% 2,3% 32,3% 65,5% 12,1%16 foto.ru Electronics & Home Appliances 4,1% -7,2% -14,5% - 1 , 1 % - 2 5 , 4 % 4 2 , 1 % 1 0 , 2 %

17 quelle.ru Apparel & Footwear -10,7% 14,3% 49,7% - 3 1 , 4 % - 1 1 , 3 % 2 , 3 % - 0 , 6 %

18 utkonos.ru Mixed Product Range -12,1% -25,5% -52,6% -31,5% -24,1% 28,7% 33,7%19 sapato.ru Apparel & Footwear 2 8 , 3 % 4 4 , 9 % 5 , 0 % - 2 0 , 7 % - 1 2 , 8 % 3 6 , 3 % - 1 4 , 5 %

20 utinet.ru Electronics & Home Appliances - 3 , 6 % - 1 , 0 % 1 4 , 4 % 8 , 2 % 1 0 , 7 % - 8 , 9 % 4 0 , 3 %

21 sportmaster.ru Sports & Outdoor - 3 , 5 % - 2 0 , 6 % 6 3 , 1 % - 2 1 , 4 % - 6 , 0 % 1 8 , 4 % - 1 8 , 9 %

22 euroset.ru Electronics & Home Appliances 1 3 , 8 % - 8 , 4 % - 2 0 , 6 % 2 5 , 4 % - 6 , 0 % 0 , 6 % 9 , 5 %

23 pleer.ru Electronics & Home Appliances 1 5 , 1 % 1 , 5 % - 1 5 , 2 % - 1 2 , 8 % - 3 , 6 % 4 2 , 5 % - 0 , 3 %

24 yves-rocher.ru Парфюмерия и косметика 2 1 , 6 % 1 4 , 7 % - 1 1 , 0 % - 1 6 , 8 % 2 1 , 1 % - 2 4 , 3 % - 7 , 4 %

25 holodilnik.ru Electronics & Home Appliances 2 3 , 9 % 0 , 4 % - 1 2 , 6 % - 1 , 9 % 0 , 8 % - 4 , 4 % 5 , 2 %

26 vseinstrumenti.ru Do It Yourself (DIY) 7 , 4 % - 1 3 , 7 % 6 0 , 8 % 1 2 , 8 % - 2 5 , 2 % 3 , 0 % 1 , 1 %

27 bay.ru Cross-border Retail 1 5 , 1 % 8 , 8 % - 0 , 2 % - 2 2 , 5 % - 2 4 , 9 % 7 , 1 % 6 5 , 6 %

28 e96.ru Mixed Product Range 4 , 0 % 0 , 9 % - 7 , 7 % - 5 , 9 % 1 2 , 8 % 1 5 , 3 % 4 , 5 %

29 rutaobao.com Cross-border Retail 8 , 5 % - 2 , 1 % - 1 4 , 6 % 9 , 1 % - 3 2 , 6 % - 0 , 3 % 4 8 , 8 %

30 klubkrasoti.ru Perfumes & Cosmetics 6 , 1 % 1 3 , 7 % 3 , 1 % - 2 9 , 6 % - 4 0 , 3 % - 3 , 7 % - 9 , 1 %


Online retailer Segment February 2013 (5-9 weeks)



May 2013 (18-22 weeks)

June 2013 (23-26 weeks)

July 2013 (27-30 weeks)



TOP INTERNET RETAILERS BY MARKET SEGMENTS

MIXED PRODUCT RANGE

MIXED PRODUCT RANGE TRAFFIC SEASONALITY

TOP INTERNET RETAILERS

TRAFFIC DYNAMICS

AVERAGE TIME ON SITE

AVERAGE PAGEVIEWS PER VISITOR

E96.ru Ozon.ru Enter.ru Wikimart.ru E5.ru

and others

DEMO VERSION


***

709

***

***

***

***

***

***

***

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35

15

JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST

PEAK PERIOD

DROPDOWN PERIOD

Week number

* Chart shows average number of unique weekly visitors (in thousand) for 15 retailers, operating in the «Mixed product range» segment: Ozon.ru, Wikimart.ru, Enter.ru, E5.ru, E96.ru, My-shop.ru, Utkonos.ru, Komus.ru, Dostavka.ru, Techport.ru, 003.ru, Vasko.ru, Top-shop.ru, Newmans.ru, Mallstreet.ru and corresponds to the seasonality in this market segment.

MIXED PRODUCT RANGE TRAFFIC SEASONALITY * Unique weekly visitors in thousand (average among selected companies)

Average = ***

DEMO VERSION


DETAILED FIGURES

p. 79-88

16

Online retailer Average for the 1H 2013

January 2013 (1-4 weeks)

February 2013 (5-9 weeks)



May 2013 (18-22 weeks)

June 2013 (23-26 weeks)

July 2013 (27-30 weeks)


MIXED PRODUCT RANGE TOP COMPANIES BY AVERAGE WEEKLY TRAFFIC, Unique weekly visitors in thousand (average for a period)

Average time on site in August 2013, min.

Average pageviews per visitor in August 2013

1 Ozon.ru 3 3 1 9 3 3 6 3 3 5 8 4 3 8 5 4 3 4 2 0 3 0 5 1 2 6 4 6 2 8 6 3 3 3 6 5 **:** ***2 Wikimart.ru 1 2 4 0 1 2 4 4 1 3 9 7 1 2 8 4 1 3 1 2 1 3 2 8 8 1 6 1 0 8 9 1 0 3 5

3 e5.ru 7 1 6 5 9 7 7 5 1 9 0 4 7 0 9 7 1 7 6 1 2 6 2 0 6 4 7

4 Enter.ru 7 1 3 7 2 9 6 7 3 7 3 5 6 4 1 6 5 6 8 6 8 1 4 3 6 1 6 1 0

5 utkonos.ru 5 1 8 9 6 4 8 4 7 6 3 2 3 0 0 2 0 5 1 5 6 2 0 1 2 6 8

6 E96.ru 3 1 8 3 1 9 3 3 2 3 3 5 3 0 9 2 9 0 3 2 8 3 7 8 3 9 5

7 my-shop.ru 2 5 5 225 279 2 7 6 2 7 2 2 5 7 2 1 4 1 7 6 2 4 1 9 8 komus.ru 2 3 2 204 299 2 5 7 2 3 6 1 9 0 2 0 3 2 6 0 3 8 6

9 newmans.ru 2 2 8 223 242 2 3 9 2 5 3 2 3 8 1 7 0 1 7 6 1 9 4 4:5410 top-shop.ru 2 2 8 2 5 2 2 4 8 2 4 5 2 0 8 1 8 6 2 3 7 2 4 1 2 5 7

11 dostavka.ru 2 2 2 3 0 8 2 4 1 2 2 1 1 9 5 1 7 4 2 0 3 2 2 6 2 2 4

12 003.ru 1 8 5 2 2 7 2 3 2 2 3 8 1 8 2 1 2 2 1 1 6 1 3 7 1 6 5

13 Techport.ru 1 5 4 1 3 6 1 4 6 1 5 9 1 6 6 1 5 6 1 6 5 1 8 6 1 9 3

14 vasko.ru 1 4 0 1 5 8 1 5 3 1 5 6 1 3 5 1 1 8 1 1 9 1 2 8 1 2 3

15 mallstreet.ru 4 9 5 3 5 5 5 5 4 6 4 2 4 1 4 2 4 0

DEMO VERSION


DETAILED FIGURES

p. 79-88

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1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35

Ozon.ruWikimart.rue5.ruEnter.ruutkonos.ru

17

***.ru ***.ru ***.ru ***.ru ***.ru

DEMO VERSION


Week number

MIXED PRODUCT RANGE TOP COMPANIES BY AVERAGE WEEKLY TRAFFIC, Unique weekly visitors in thousand


***

***

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***

***

***

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1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35

E96.ru

my-shop.ru

komus.ru

18

***.ru ***.ru ***.ru ***.ru ***.ru

DEMO VERSION


Week number

DETAILED FIGURES

p. 79-88 MIXED PRODUCT RANGE TOP COMPANIES BY AVERAGE WEEKLY TRAFFIC, Unique weekly visitors in thousand


19

MIXED PRODUCT RANGE

SUMMARY

TOP COMPANIES BY TRAFFIC AND THEIR GROWTH IN 2Q 2013*

* Sorted by average number of unique weekly visitors in 1H 2013. Percentage change shows traffic growth in 2Q 2013 to 1Q 2013. ** According to Yandex.market (www.market.yandex.ru). By 2 September 2013. *** Total company revenue (including online and offline sales).

Online retailer Company Online shop launch date

Revenue (2012), Excl. VAT Format Service level

according to Yandex.Market **

***.ru *** 1998 *** RUR bln. Online Retailer (with pick-up service)



***.ru *** 2011 *** RUR bln.*** Multichannel retailer

***.ru *** 2000 *** RUR bln. *** Online retailer

***.ru *** thousands -16% ***.ru *** thousands -11% ***.ru *** thousands -9% ***.ru *** thousands +1% ***.ru *** thousands -73%

DEMO VERSION

http://www.market.yandex.ru/


Utinet.ru Svyaznoy.ru Ulmart.ru Mvideo.ru Dns-shop.ru and others


ELECTRONICS & HOME APPLIANCES

DEMO VERSION

ELECTRONICS & HOME APPLIANCES

TRAFFIC SEASONALITY


TRAFFIC DYNAMICS


AVERAGE PAGEVIEWS PER VISITOR FULL REPORT CONSISTS OF 88 PAGES. TO PURCHASE IT, MAIL TO US:

[email protected]



Wildberries.ru Lamoda.ru Kupivip.ru Quelle.ru Sapato.ru and others

DEMO VERSION

APPAREL & FOOTWEAR TRAFFIC SEASONALITY


TRAFFIC DYNAMICS




APPAREL & FOOTWEAR


[email protected]



Akusherstvo.ru Detmir.ru Mytoys.ru Esky.ru Baby-country.ru and others

DEMO VERSION

KIDS` PRODUCTS TRAFFIC SEASONALITY


TRAFFIC DYNAMICS




KIDS` PRODUCTS


[email protected]



Alltime.ru Bestwatch.ru Love-sl.ru Magicgold.ru Miuz.ru and others

DEMO VERSION

JEWELRY & WATCHES TRAFFIC SEASONALITY


TRAFFIC DYNAMICS




JEWELRY & WATCHES


[email protected]



Kuvalda.ru Toool.ru Metrika.ru Vseinstrumenti.ru 220-volt.ru and others

DEMO VERSION

DO IT YOURSELF (DIY) TRAFFIC SEASONALITY


TRAFFIC DYNAMICS




DO IT YOURSELF (DIY)


[email protected]



Shatura.com Stolplit.ru Askona.ru Homeme.ru Divano.ru and others

DEMO VERSION

FURNITURE TRAFFIC SEASONALITY


TRAFFIC DYNAMICS




FURNITURE


[email protected]



Yves-rocher.ru Klubkrasoti.ru Etoya.ru Letu.ru Shop.rivegauche.ru

DEMO VERSION

PERFUMES & COSMETICS TRAFFIC SEASONALITY


TRAFFIC DYNAMICS




PERFUMES & COSMETICS


[email protected]



Sportmaster.ru Heverest.ru Trial-sport.ru Kant.ru Alpindustria.ru

DEMO VERSION

SPORTS & OUTDOOR TRAFFIC SEASONALITY


TRAFFIC DYNAMICS




SPORTS & OUTDOOR


[email protected]



Domosti.ru Mrdom.ru Yuterra.ru Redcube.ru

DEMO VERSION

HOUSEHOLD GOODS TRAFFIC SEASONALITY


TRAFFIC DYNAMICS




HOUSEHOLD GOODS


[email protected]



Exist.ru Emex.ru 4tochki.ru

DEMO VERSION

AUTO PARTS TRAFFIC SEASONALITY


TRAFFIC DYNAMICS




AUTO PARTS


[email protected]



Bay.ru Rutaobao.com

DEMO VERSION

CROSS-BORDER SALES TRAFFIC SEASONALITY


TRAFFIC DYNAMICS




CROSS-BORDER SALES


[email protected]



DEMO VERSION


SUMMARY FULL REPORT CONSISTS OF 88 PAGES.

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Kids’ Products

Sports & Outdoor

Furniture

Household Goods

Do It Yourself (DIY)

Jewelry & Watches


-45% -35% -25% -15% -5% 5% 15% 25% 35% 45%

32

* Traffic of retail segments is estimated by top-5 companies in each segment in 1 half 2013 (except «Auto Parts» - top-3 companies are taken: Exist.ru, 4tochki.ru, Emex.ru, and «Household Goods» - companies Mrdom.ru, Redcube.ru, Yuterra.ru, Domosti.ru)

RUSSIAN ONLINE-RETAIL WEBSITE TRAFFIC GROWTH BY SEGMENTS IN 2Q 2013 TO 1Q 2013 *

GROWTH RATE OF AVERAGE UNIQUE WEEKLY VISITORS 2Q TO 1Q 2013, %

Home Appliances & Electronics

Apparel & Footwear Mixed product range

Average in 2Q = -4,8%

Average in 2Q = 553

DEVELOPED

DEVELOPING

300

100

2 000

2 500

200

400

1 000

Auto Parts

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RETAIL SEGMENT AVERAGE NUMBER OF STARS ON YANDEX.MARKET (OUT OF 5) ONLINE RETAILERS WITH 5 STARS

Sports & Outdoor 4,3 Kant.ru

Kids` Products 4,0 Akusherstvo.ru, Esky.ru, Elefantenok.ru

Do It Yourself (DIY) 4,0 Vseinstumenti.ru, Toool.ru, Petrovichstd.ru

Auto Parts 3,5 –

Mixed Product Range 3,4 Komus.ru, Newmans.ru

Electronics & Home Appliances 3,4 Holodilnik.ru, Notik.ru

Household Goods 3,3 –

Jewelry & Watches 3,3 Alltime.ru

Apparel & Footwear 3,2 Wildberries.ru

Perfumes & Cosmetics 3,0 –

Furniture 2,6 –

13

8

8

21

37

13

33

w

w

w

w

w

w

w

NOT PRESENTED ON YANDEX.MARKET

w

TOP-100 COMPANIES SERVICE LEVEL ACCORDING TO YANDEX.MARKET STARS *

* According to Yandex.market (www.market.yandex.ru). By 2 September 2013

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34

ELECTRONICS & HOME APPLIANCES LEADER BY TRAFFIC > 700 thousand unique weekly

visitors in 1H 2013 24 online shops in TOP-100 12 leaders in TOP-30

DO IT YOURSELF (DIY) LEADER BY GROWTH RATE 40% traffic growth rate in 2Q

2013 7 online shops in TOP-100 1 leader in TOP-30

SPORTS & OUTDOOR LEADER BY SERVICE LEVEL 4,3 stars on Yandex.Market* 1 online shop with maximum

ranking on Yandex.Market*

KIDS` GOODS & DO IT YOURSELF (DIY) LEADERS BY NUMBER OF STARS 4 stars on Yandex.Market* 6 online shops with maximum

ranking on Yandex.Market*

SUMMARY TOP SEGMENTS

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* According to Yandex.market (www.market.yandex.ru). By 2 September 2013



35

SUMMARY TRAFFIC SEASONALITY


PEAK PERIOD

DROPDOWN PERIOD

ELECTRONICS & HOME APPLIANCES MIXED PRODUCT RANGE JEWELRY & WATCHES PERFUMES & COSMETICS HOUSEHOLD GOODS

APPAREL & FOOTWEAR

CROSS-BORDER RETAIL KIDS` GOODS

FURNITURE

SPORTS & OUTDOOR AUTO PARTS DO IT YOURSELF (DIY)

ELECTRONICS & HOME APPLIANCES MIXED PRODUCT RANGE

KIDS` GOODS JEWELRY & WATCHES

APPAREL & FOOTWEAR PERFUMES & COSMETICS

SPORTS & OUTDOOR

FURNITURE HOUSEHOLD GOODS

DO IT YOURSELF (DIY) AUTOPARTS

CROSS-BORDER RETAIL

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APPENDIX:

DETAILED WEEKLY TRAFFIC STATISTICS OF TOP-100 INTERNET RETAILERS

FOR 26 WEEKS 2013

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80

TOP-100 INTERNET RETAILERS UNIQUE WEEKLY VISITORS FOR 1-13 WEEKS (01.01.2013 – 31.03.2013)

Company Segment Average in 1Q

Average in 2Q 1 2 3 4 5 6 7 8 9 10 11 12 13

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1 sotmarket.ru Electronics & Home Appliances 3 2 4 5 3 7 9 8 9 6 0 1 4 8 3 1 6 7 5 1 8 6 4 3 7 2 1 3 5 5 6 3 8 0 4 2 9 4 5 3 8 8 9 4 2 3 7 4 3 5 7 4 9 5 3 4 7 4 0

2 wildberries.ru Apparel & Footwear 3 5 0 5 3 4 3 7 3 0 2 4 3 1 6 6 3 1 5 9 3 7 0 1 3 6 9 7 3 7 1 8 3 5 0 2 3 9 3 3 3 6 3 3 3 7 5 9 3 5 5 1 3 4 6 7 3 2 5 8

3 ozon.ru Mixed Product Range 3 5 9 9 3 0 4 0 2 8 5 6 3 7 2 4 3 3 4 6 3 5 2 7 3 6 6 7 3 6 1 7 3 3 0 8 3 2 6 9 4 0 5 7 3 9 8 0 3 9 8 0 3 5 3 4 3 9 2 1

4 svyaznoy.ru Electronics & Home Appliances 2 8 6 3 2 2 5 1 2 8 5 5 4 6 5 1 4 2 9 9 3 6 4 7 2 6 3 1 2 0 2 7 2 1 4 3 2 5 2 6 2 6 9 4 2 9 1 2 2 9 5 3 1 9 6 8 1 9 1 6

5 ulmart.ru Electronics & Home Appliances 1 6 8 6 1 7 0 9 1 5 7 6 1 5 4 3 1 7 9 0 1 5 5 9 1 5 9 9 1 6 1 0 1 7 6 0 1 6 1 4 1 6 3 4 1 5 6 7 1 7 3 5 2 0 2 5 1 9 0 6

6 mvideo.ru Electronics & Home Appliances 1 7 3 8 1 6 4 7 1 7 6 6 1 7 7 9 1 7 6 6 1 7 7 9 1 8 2 2 1 6 6 0 1 6 9 0 1 7 4 5 1 8 0 1 1 8 6 0 1 7 1 0 1 6 2 2 1 5 9 3

7 lamoda.ru Apparel & Footwear 1 1 5 4 1 5 0 4 8 5 8 9 5 0 9 3 9 1 0 1 4 1 1 7 3 1 2 4 8 1 0 2 9 1 0 6 4 1 3 0 1 1 2 0 0 1 1 5 7 1 5 5 3 1 5 2 0

8 dns-shop.ru Electronics & Home Appliances 1 6 9 8 1 4 6 2 1 5 6 8 1 7 3 2 1 7 8 7 1 7 1 9 1 7 0 2 1 6 8 9 1 6 7 8 1 6 7 8 1 7 4 4 1 7 3 9 1 7 2 3 1 6 5 0 1 6 6 2

9 wikimart.ru Mixed Product Range 1 3 1 5 1 1 6 5 8 7 1 1 2 9 9 1 3 8 2 1 4 2 4 1 4 1 6 1 2 3 0 1 1 5 9 1 2 9 7 1 8 8 5 1 5 9 5 1 2 3 4 1 1 7 6 1 1 2 9

10 kupivip.ru Apparel & Footwear 1 4 0 6 1 1 3 7 7 2 0 8 3 7 9 2 6 9 6 0 1 0 9 2 1 0 6 9 1 3 0 3 1 1 6 2 1 6 5 4 2 1 6 0 2 2 5 0 2 2 8 3 1 8 6 6

11 eldorado.ru Electronics & Home Appliances 1 2 5 3 1 0 5 1 1 1 6 8 1 3 5 6 1 2 2 4 1 1 6 0 1 2 0 9 1 1 6 5 1 1 5 6 1 2 7 1 1 3 6 2 1 5 0 9 1 3 2 8 1 2 0 3 1 1 7 6

12 exist.ru Auto Parts 8 6 5 9 9 4 7 9 8 7 9 8 8 7 5 8 5 2 8 5 3 8 5 5 8 8 0 8 9 4 8 9 2 9 1 0 8 4 3 9 1 9 8 7 1

13 enter.ru Mixed Product Range 7 0 9 7 1 6 5 4 3 6 8 3 7 2 3 9 6 7 8 2 8 5 5 2 6 2 7 6 7 5 6 8 2 7 0 2 6 0 1 7 8 2 8 5 6

14 citilink.ru Electronics & Home Appliances 8 8 8 7 1 5 8 5 4 9 1 2 9 3 4 9 5 8 1 0 0 7 8 6 4 8 2 8 9 6 1 9 3 6 8 3 7 7 5 3 8 1 2 8 8 3

15 e5.ru Mixed Product Range 7 5 1 6 8 2 2 6 8 6 3 5 7 4 0 7 4 6 7 0 7 7 1 3 6 4 8 7 5 9 9 2 9 1 2 3 0 7 9 2 7 7 3 8 2 0

16 quelle.ru Apparel & Footwear 4 8 6 5 8 4 3 4 6 4 9 3 5 7 4 6 0 2 5 1 2 5 2 7 4 4 0 3 5 0 4 2 1 5 6 7 4 1 4 4 6 7 6 0 9

17 foto.ru Electronics & Home Appliances 7 1 7 5 3 9 6 4 3 7 6 7 7 2 4 7 1 9 7 5 8 6 7 1 7 6 4 7 3 6 7 8 5 7 6 9 6 7 2 7 0 0 6 1 6

18 utinet.ru Electronics & Home Appliances 4 1 0 5 0 3 4 1 9 4 5 0 3 9 8 4 1 8 4 1 1 4 4 6 3 8 7 4 0 5 3 8 2 3 5 0 3 8 7 3 8 6 4 8 6

19 sapato.ru Apparel & Footwear 4 2 4 4 9 7 2 4 5 3 4 9 2 1 2 4 2 8 3 7 7 3 6 5 3 9 1 4 1 7 4 2 9 5 2 0 4 2 5 6 4 5 7 0 4

20 sportmaster.ru Spoorts & Outdoor 4 1 7 4 7 7 2 1 5 5 7 0 5 9 1 4 4 8 4 4 8 3 6 2 4 8 6 4 5 5 4 5 0 3 7 4 3 1 9 3 4 2 3 6 3

21 yves-rocher.ru Perfumes & Cosmetics 4 3 5 4 2 0 2 8 5 3 4 1 3 9 1 4 2 7 3 9 5 4 6 8 3 2 0 3 9 4 6 1 8 3 8 2 4 6 4 6 0 9 5 5 9

22 euroset.ru Electronics & Home Appliances 4 6 5 4 1 6 2 2 5 5 0 6 5 3 6 4 7 9 4 1 6 4 6 1 4 5 2 5 8 8 5 6 7 5 2 1 4 1 6 5 3 1 3 5 3

23 vseinstrumenti.ru Do It Yourself (DIY) 2 7 7 4 1 1 2 2 1 3 0 3 2 7 6 3 0 1 2 8 8 3 0 4 2 6 8 2 9 0 3 2 8 2 1 3 2 9 8 2 1 9 2 9 1

24 butik.ru Apparel & Footwear 1 7 4 3 9 9 1 8 2 1 4 6 1 1 2 2 1 8 1 1 9 1 5 4 1 5 1 1 5 4 1 6 6 1 4 1 2 0 0 2 6 2 2 5 2

25 pleer.ru Electronics & Home Appliances 4 7 5 3 8 2 3 1 1 3 9 9 5 1 5 4 8 5 5 1 0 4 1 1 4 7 1 5 1 9 5 5 0 5 8 0 4 8 5 4 5 5 4 7 9

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МЫ ДАРИМ ВРЕМЯ ДЛЯ НАСТОЯЩЕГО. ЧЕСТНО. С ЛЮБОВЬЮ. КАК ДЛЯ СЕБЯ.

«Top-100 online retailers: traffic dynamics for the 1st half 2013 + July & August». Demo version. Electronic publication by Enter.ru Editorial office: 11/10 Ordjonikidze street. Managing editor: Kolotenko Andrei Vladimirovich. Authors: Center of Strategic Research «Enter Vision». Release date: 17.09.2013. Certificate of mass media registration: Эл. №ФС77-48467, date of issue: 06.02.2012. Issued by Federal Service for Supervision in the Sphere of Telecom, Information Technologies and Mass Communications. This research was conducted by «Enter» LLC exclusively for the purpose of informing and designed for private use. Any copying and utilization of materials of this research is welcomed and allowed without written consent upon condition of mentioning Center of Strategic Research «Enter Vision» (CSR Enter Vision, Enter Vision) as a source. All the information presented in this research is collected from publicly available sources. Editorial staff took all possible measures to ensure accuracy and actuality of information provided in this research. The research is distributed for free. Age category 18+. Editorial staff do not incur liabilities in case of any economic losses and damages resulted from utilization of materials of this research by third parties. Any additional information can be provided on demand. All trademarks belong to their rights holders and used according to legislation of Russian Federation. Copyright © ООО «Энтер»

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TOP-100 internet retailers in Russia. Leaders by unique weekly visitors in January-August 2013_Demo Version