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With hundreds of the tools on the market, how do you find the right one for you and your company? Outside of the traditional SEO tools, learn what types of tools can you use to improve your Internet marketing campaigns.
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TO CHOOSE
TAYLOR PRATT | @RAVENPRATTRAVEN INTERNET MARKETING TOOLS
BEND.RAVENTOOLS.COM
THE RIGHT TOOL
HOW
TOOLS ARE EVERYWHERE
SO HOW DO YOU CHOOSE?
4
SAVES TIME
KEY FEATURES
RELIABLE
FOR ANY TOOL
3
1
2 CENTRALIZES DATA
COLLABORATIVE
THE INDUSTRY IS EVOLVING
OUR TEAMS ARE GROWING
MARKETING WALLS ARE FALLING
SOCIAL MEDIA
SEO
CONTENT MARKETING
ANALYTICS
PPC
WE’RE MORE POWERFUL TOGETHER
DESIGNERS
OUR TOOLS NEED TO SUPPORT THAT
TRADITIONAL
SEO TOOLS
NON
ContentManagementTraditional SEO
Too l s
The everyday tools
Social MediaManagement
Keyword Research
Link Management
LinkResearch
MICRODATA
ANALYTICS
USABILITY
TECHNICAL ANALYSIS
MONITORING
BUT WHAT ABOUT: EVERYTHING ELSE
MOBILE
MICRODATA
AUTO-GENERATESSCHEMA
FREE!
SCHEMA SIMPLIFIED
schema-creator.org
Schema Creator
AUTO-GENERATES
FREE!
STRUCTUREDDATA
MICROFORMATS.ORG/CODE-TOOLSMicroformats
MONITORING
4
COMPETITOR MONITORING
MONITORING
COMMUNITY DISCOVERY
STRATEGIES
3
1
2 CONTENT IDEAS
LINK OPPORTUNITIES
BRANDMENTIONS
FREE
DOMAINMENTIONS
BACKTWEETS.COMBackTweets
AUTOMATEDESCALATION
$150/mo
CONVERSATIONVALUE
BRANDSEYE.COMBrandsEye
GLOBAL &
MULTI-LINGUAL
REALTIME
DETAILEDDEMO-
GRAPHICS
SYSOMOS.COMMAP
SOCIALDASHBOARD
$99/MO
REAL-TIME
RAVENTOOLS.COMRaven Tools
USABILITY
4
CONCEPTING
USABILITY
USER TESTING
TYPES OF TOOLS
3
1
2 ATTENTION TESTING
CLICK TESTING
WEB APP
FREE
CONCEPTING
MARKUP.IOMarkUp
AUTODETECTED
$27/mo
ATTENTIONTESTING
ATTENTIONWIZARD.COMAttention Wizard
AUTODETECTED
$20/MO
ATTENTIONTESTING
FIVESECONDTEST.COMFive Second Test
FAST &CHEAP
$40/TEST
USERTESTING
USERTESTING.COMUser Testing
MULTIPLEFEEDBACK
$10
USERTESTING
CONCEPTFEEDBACK.COMConcept Feedback
ANALYTICS
4
CONTENT ANALYSIS
ANALYTICS
RETARGETING
SEO INSIGHTS
3
1
2 SOCIAL SHARING ANALYSIS
KEYWORD OPPORTUNITIES
1. Engagement 2. Goals Completed 3. Conversion Rate
Is your traffic socially engaged?
Do these match?
Secondary Dimension: Landing Page
Brand Filter
QUICKANALYSIS
FREE
SOCIALSHARING
sharedcount.comShared Count
TECHNICAL ANALYSIS
4
EVALUATING CODE
TECHNICAL AUDIT
REDIRECTS
AREAS OF FOCUS
3
1
2 SEARCH-FRIENDLY DESIGN
IA SETUP
OVERLAY
FREE
ACCESSIBILITY
wave.webaim.orgWave
WORKS W/
FIREBUG
FREE
BROWSERTESTING
browserlab.adobe.comAdobe BrowserLab
IDENTIFIESPROBLEMS
£99/year
SEOCRAWLER
screamingfrog.co.uk
Screaming Frog
PAGESPEED
FREE
HEADERCHECKING
urivalet.comURI Valet
PAGESPEED
FREE
PERFORMANCEANALYSIS
GTMETRIX.COMGTmetrix
RECEIVE 10ANSWERS
$15
ASKQUESTIONS
FEEDBACKARMY.COM
Feedback Army
THANKS.@RavenPratt
bend.raventools.com