Benj ArriolaInternet Marketing Inc.

Remember these when looking at the tools

How you makeit work for SEO

Not for SEO

Partially for SEO

Made for SEO Research

Web AnalyticsProduction

UI API

Improved Efficiency Increase Productivity / Less Resource More Profits

Tools for Research: KeywordsSEMRush

http://www.semrush.com/

Spyfuhttp://www.spyfu.com/

MarketSamuraihttp://www.marketsamurai.com/

WordStreamhttp://www.wordstream.com/

KeywordDiscoveryhttp://www.keyworddiscovery.com/

WordTrackerhttp://www.wordtracker.com/

SEOMozhttp://pro.seomoz.org/tools/keyword-difficulty

SEOBookhttp://tools.seobook.com/keyword-tools/seobook/

Real value in many tools is how you use it.Some ideas:

Keyword Silos/CategoriesCommon Long Tail PatternsKeyword Ideas

Related WordsSynonymsCompetitorSupplementary

KEI – Keyword Effectiveness Index

Show you words you are ranking for that you may not be aware of.Shows you a quick overview of who your competitors are.

Any keyword research can work for you. As long as it gives search volume, competition and KEI.

Tools for Research: KeywordsSEMRush

http://www.semrush.com/

Spyfuhttp://www.spyfu.com/

MarketSamuraihttp://www.marketsamurai.com/

WordStreamhttp://www.wordstream.com/

KeywordDiscoveryhttp://www.keyworddiscovery.com/

WordTrackerhttp://www.wordtracker.com/

SEOMozhttp://pro.seomoz.org/tools/keyword-difficulty

SEOBookhttp://tools.seobook.com/keyword-tools/seobook/

Real value in many tools is how you use it.Some ideas:

Keyword Silos/CategoriesCommon Long Tail PatternsKeyword Ideas

Related WordsSynonymsCompetitorSupplementary

KEI – Keyword Effectiveness Index

Show you words you are ranking for that you may not be aware of.Shows you a quick overview of who your competitors are.

Any keyword research can work for you. As long as it gives search volume, competition and KEI.

Tools for Research: Social MediaSocial Mention

http://www.socialmention.com/

Radian 6http://www.radian6.com/

Trackurhttp://www.trackur.com/

Wildfirehttp://monitor.wildfireapp.com/

BlogPulsehttp://www.blogpulse.com/

FastBlogFinderhttp://www.fastblogfinder.com/

SoloSEOhttp://www.soloseo.com/tools/linkSearch.html

TweetDeckhttp://www.tweetdeck.com/

HooteSuitehttp://hootsuite.com/

Seesmichttps://seesmic.com/

Cotweethttps://www.cotweet.com/

Plantcasthttp://plancast.com/

SocialSeekhttp://socialseek.com/

Cocommenthttp://www.cocomment.com/

SEOMoz Blogscapehttp://www.seomoz.org/labs/blogscape

Poorman’s Radian6

The leader in the industry

Good for finding blogs related to your industry

Link Insighthttp://www.adgooroo.com/products/link_insight.php

Link Research Toolshttp://www.linkresearchtools.com/

SEOMozhttp://www.opensiteexplorer.org

MajesticSEOhttps://www.majesticseo.com/

SoloSEOhttp://www.soloseo.com/tools/linkSearch.html

Tools for Research: LinksPowerful at a relatively low price.Gives you a good idea of the links of your competitors. And you can do SEO shadowing.

Gives you a good idea of your link profile and see new opportunities.Good for link reclamation.

Good for finding blogs, forums, where you can interact.

Tools for Research: CompetitorsSEOMoz

http://www.seomoz.org/labs/link-intersect

SEMRushhttp://www.semrush.com/

WebCEO (Link Partner Search)

http://www.webceo.com/

Link Research Toolshttp://www.linkresearchtools.com/

SEO Spyglasshttp://www.link-assistant.com/seo-spyglass/

DoubleClick AdPlannerhttp://www.google.com/adplanner/

Alexahttp://www.alexa.com/

Compete.comhttp://www.compete.com/

Quantcasthttp://www.quantcast.com/All are useful and all work differently.

Nice colorful graphs to impress the client

Web AnalyticsGoogle AnalyticsWebTrendsOmniturePiwik

Attribution AnalyticsRanking Reports

RavenToolsAuthorityLabsWeb PositionWebCEOIBPRank TrackerSEOBook Rank Checker

Comprehensive SEO ReportingBrightEdgeSEOClarityHubSpot

Tools for Analysis: Analytics & DiagnosticsOnPage Diagnostic

WooRankWebsite GraderSEOMozSEO Web CrawlerYoast SEO Wordpress PluginWebsite AuditorXenu

UXCrazyEggLoop11UserTesting.com

Business Intelligence ToolsQlikViewSpagoRapidMinerBIRT ProjectJasper ReportsPentaho

IPs don’t get banned.Graphs results over time.

I use for tracking specific Google country version rankings.

Over use can get your IP banned in accessing Google

Good website crawler. Find deadlinks, 302s, 500 errors.

Find relationships between data.

Tools for Production: Design/Development

Web FontCufon, sIFR, CSS3

JS FrameworksPrototype, JQuery, Ext.js

X-Browser compatibilityBrowserShots

Page SpeedYSlow Plugin

Internal SearchSphider

IIS/ASP/.Net Redirecting/URL Rewriting issuesHelicon Tech ISAPI_Rewrite3

Tools for Production: ORMSocial MentionRadian6PiplKnowEmUserNameCheckCheckUserNames

Monitoring Tools

Social Media Accounts

Tools for Production: Social MediaPing.fmHellotxt.comHootesuiteTweetDeck

Multiple Posting Tools

Tools for Production: eCommerceOn all common shopping carts, usually someone, somewhere, a plugin / addon / extention / module was created already for SEO purposes.

Search for them first before making any modification.

The API ChallengeAPI

Needs more resources:Programmers/DevelopersStrategist/AnalystTakes Time to Develop

Creates your own intellectual property.Increases the value of your services.Improves productivity.

UI

Does not need much resources.Can work on a project right away.Individual projects may be more time consuming since not all tools are integrated.Good knowledge of Excel, databases and business intelligence tools can help speed up the process.There are many 3rd party tools that connect to the APIs already that are not that expensive, so there is no need to make your own.

Summary

How you makeit work for SEO

Not for SEO

Partially for SEO

Made for SEO Research

Web AnalyticsProduction

UI API

Improved Efficiency Increase Productivity / Less Resource More Profits

Summary

How you makeit work for SEO

Not for SEO

Partially for SEO

Made for SEO Research

Web AnalyticsProduction

UI API

Improved Efficiency Increase Productivity / Less Resource More Profits

Questions?

Thank you.