To Pin or not to PinHow small businesses can use Pinterest to

generate leads and sales.

by Bettina Horvathfor Xtraordinary Women / Somerset West

1Thursday 11 April 13

More than 1,000 words*found via Pinterest

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What is Pinterest

Visual content inspiration

Exploring creativity

Sourcing ideas

Time black hole

A must have research tool for marketers wanting to find out more about their buyer personas

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Who uses Pinterest

Consumers

80% females

South Africa is one of the top 10 countries addicted to pinning

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The acid test

Start searching for products you are selling

(If you don’t sell products, you sell information)

Take note of your findings

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Advantages

Generates traffic

Virality via repin

Follow only what really interests you

An image says more than 1,000 words

Easy to use

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Pinterest ideas for B2B

Use infographics, find all relevant ones to your industry and pin them together on a board

How to guide boards

Tutorial boards

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Four ways to use Pinterest

On your website to let others pin your content

On Pinterest to curate your own boards of interesting pins

Search for content

Research your persona’s likes

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A Pinterest friendly website

Must have images

Infographics & Instructographics

Make sure images have full description

Name all images

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Can you generate leads

No1 marketing goal: increase of database

From pin to email? Not directly

Engage! = Re-pin & comment

Provide AWESOME information with interesting and well curated boards - aimed at your buying persona

Do not sell directly

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Analytics

Verified website

Check traffic from Pinterest in Google Analytics

New Pinterest analytics tool tells you exactly which of your website pages have been pinned

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Tips & Tricks

Comments with 20-40 words only

Enable group pinning (allow others to pin to a board)

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“What marketers and publishers should be doing is

using Pinterest to understand and research their customers not to force things down their throats–and especially not to pollute the web with more useless infographics. Michael Gray

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Pinsanity - enjoy14Thursday 11 April 13

Pinned Resources15Thursday 11 April 13

Thank you

click here for all

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