Upload
euromonitor-international
View
3.898
Download
2
Tags:
Embed Size (px)
Citation preview
© Euromonitor International
4TISSUE & HYGIENE GLOBAL RETAIL MARKETPLACE IN 2014
Retail Tissue & Hygiene
US$174 billion
Retail Tissue
US$77 billion
Retail Hygiene
US$97 billion
US$, constant value, fixed 2014 exchange rate
© Euromonitor International
5HEALTHY GROWTH CONTINUES IN 2014
0.00
0.50
1.00
1.50
2.00
2.50
3.00
3.50
4.00
0.00
20,000.00
40,000.00
60,000.00
80,000.00
100,000.00
120,000.00
2010 2011 2012 2013 2014
Retail Hygiene Retail Tissue
Retail Hygiene % Y-on-Y growth Retail Tissue % Y-on-Y growth
Both retail tissue and hygiene record growth in value and volumes
Hygiene products show stronger performance
US
$, m
illio
n, 2
01
4 fix
ed
exch
an
ge r
ate
Ye
ar-
on
-Ye
ar
% g
row
th
Retail sales, US$ constant value
© Euromonitor International
6INCONTINENCE PRODUCTS IN SPOTLIGHT
-1.00
0.00
1.00
2.00
3.00
4.00
5.00
6.00
7.00
8.00
2009-10 2010-11 2011-12 2012-13 2013-14
Cotton Wool/Buds/Pads Incontinence Nappies/Diapers/Pants
Sanitary Protection Wipes
Ye
ar-
on
-Ye
ar
% g
row
th
In 2014, retail sales of adult incontinence recorded a 6% growth in constant US$ value
Strong focus on light incontinence and feminine care
Contributing to growth in emerging markets are growing acceptance of incontinence products, aided by efforts to
overcome stigma associated with the condition, evolving modern retail infrastructure, and increasing availability of
incontinence products in stores
Retail hygiene, US$ constant rsp value, % growth
© Euromonitor International
8DEVELOPING MARKETS ENERGIZE GLOBAL SALES
0.00 10.00 20.00 30.00 40.00
Chile
South Africa
Indonesia
Peru
Colombia
Saudi Arabia
Poland
Iran
Argentina
South Korea
Russia
Mexico
Brazil
China
Top developing markets by value, US$ bn
China accounted for 20% of global sales in retail
tissue and hygiene in 2014, remaining one of the key
participants in the global marketplace
But many smaller markets in Latin America, Middle
East, Africa, and Asia Pacific have seen increased
consumer demand, supported by urbanization,
improved sanitation infrastructure, rising incomes ,
and increased availability of more affordable
products
© Euromonitor International
9BRAZIL: FOURTH LARGEST MARKET GLOBALLY
0
2
4
6
8
10
12
14
0.000.501.001.502.002.503.003.504.004.505.00
2010 2011 2012 2013 2014Retail Hygiene Retail Tissue
Retail Hygiene y-on-y % growth Retail Tissue y-on-y growth
Brazil’s rapidly growing middle class pushed the demand for tissue and hygiene in retail, with consumer tastes and
product selection becoming increasingly sophisticated
As Brazil economy slows down, pace of value growth is expected to subside while still maintaining positive trajectory
US
$ b
n,
con
sta
nt
va
lue
Yea
r-o
n-Y
ear
% g
row
th
US$ bn, constant rsp value
© Euromonitor International
10MIDDLE EAST AND AFRICA: WORLD OF OPPORTUNITIES
-5.00
0.00
5.00
10.00
15.00
20.00
2009-10 2010-11 2011-12 2012-13 2013-14
Egypt Israel Tunisia
United Arab Emirates South Africa Kenya
Morocco Saudi Arabia Iran
Nigeria Algeria Cameroon
2009, Nigeria, retail diapers% company value share
WemyIndustries Ltd, 3%
2014, Nigeria, retail diapers,% company value share
WemyIndustries Ltd, 6%
While not all markets perform equally well, on the whole the region of Middle East and Africa (MEA) generated additional US$2.5 billion in retail sales of tissue and hygiene between 2004 and 2014
International brands play an important role in MEA. However, many domestic manufacturers have seen steady expansion, adding to the widening choice of available and affordable products
Retail sales, y-on-y % constant value growth, US$, fixed 2014 exchange rate
© Euromonitor International
12POSITIVE GROWTH AHEAD
0.00
0.50
1.00
1.50
2.00
2.50
3.00
3.50
4.00
4.50
5.00
2014-15 2015-16 2016-17 2017-18 2018-19
Retail Hygiene Retail Tissue
Global tissue and hygiene, retail sales forecast , % y-on-y value growth
% y
-on
-y c
on
sta
nt
va
lue
gro
wth
Retail tissue and hygiene will continue to see positive growth ahead, with developing markets fuelling global demand
© Euromonitor International
132015 INNOVATION: A GLIMPSE OF THINGS TO COME
Kleenex partners with fashion designer Betsey Johnson
Poise Thin-Shape Pads for light incontinence
Bounty Kitchen Towels with Dawn
THANK YOUSvetlana Uduslivaia
Head of Tissue and Hygiene
Euromonitor International
Chicago
1-312-922-1115 ext. 8302
E-mail: [email protected]
© Euromonitor International
15
This research from Euromonitor International is part of a global strategic
intelligence system that offers a complete picture of the commercial
environment. Also available from Euromonitor International:
Global Briefings
Timely, relevant insight published every month on the state of the market,
emerging trends and pressing industry issues.
Interactive Statistical Database
Complete market analysis at a level of detail beyond any other source. Market
sizes, market shares, distribution channels and forecasts.
Strategy Briefings
Executive debate on the global trends changing the consumer markets of the
future.
Global Company Profiles
The competitive positioning and strategic direction of leading companies
including uniquely sector-specific sales and share data.
Country Market Insight Reports
The key drivers influencing the industry in each country; comprehensive
coverage of supply-side and demand trends and how they shape future outlook.
Learn More
To find out more about Euromonitor
International's complete range of
business intelligence on industries,
countries and consumers please visit
www.euromonitor.com or contact your
local Euromonitor International office:
Bangalore +91 80 4904 0500
Cape Town +27 21 524 3000
Chicago +1 (312) 922 1115
Dubai +971 4 372 4363
London +44 (0) 207 251 8024
Santiago +56 2 2 9157200
São Paulo +55 11 2970 2150
Shanghai +86 21 603 21088
Singapore +65 6429 0590
Sydney +61 2 9581 9200
Tokyo +81 3 3436 2100
Vilnius +370 5 243 1577
Experience more...