Trading in Africa

Building Bridges to Africa

Who are we?

FOUNDER

Dax de PREMONVILLE18 years experience

International business, import-export, sales marketing & distribution, sourcing and procurement, business development in

Africa

A growing network of regional partners

HQ (Dakar)

South Africa

Ghana

China

ChileUSA

Brazil

…

Multisectoral skills in business developmentto and from Africa

Counseling & Market Studies

Guidance and follow-up

Representation

International Trading

Network link

AfricaA growing potential

The population will more than double to be ¼ of global population in 2050

1950 2013 2050

0,2 billion

1,1 billion

2,4 billion

$

$

2013

2050

The continent’s GDP will grow 15 fold by 2050

50% of the population is under 19

2 Trillion $ 29 Trillion $

Where installation is difficult

Adjustment of concepts to targeted markets for optimum

results

Obstacles Solutions

Quality data is often unavailable, incomplete or unreliable

1 continent, 54 countries withtheir own specificities

Political and economical risks (instability, insecurity, ambiguous rules and

regulations)

A growing network of reliable local partners

Dependable, experienced agents, accustomed to local environment

Our services

Accompanied establishment

Trading Business Development

Investment opportunities

Prospection Conception & Execution Follow-up & Audit

Accompanied establishment

Determining target markets and

potential partners

Initial contact, vetting partners

First talks and negotiations (contract,

action plans)

Action plan conception in line with implantation strategy

ensuring consistency of medium and long-term objectives

Round table planning & strategy validation

Execution of action plan and development support

Supervision and control of

contractual terms

Centralized control and follow-up (orders, logistics and payments)

Sales force and action plan oversight

TradingSourcing & Procurement Intermediation

Securing business transactions:

• Reception / verification of goods

• Invoicing and transfer of funds

Search and approach of diverse business actors(producers, exporters, importers, industries, etc.)

Finding and identifying products(brands, technologies, competences adapted to African and/or international markets)

S&P management(purchases, sales logistics, invoicing)

Transparency

Business Development

Reachable, ethical and sustainable turnover growth through:

Permanent environment analyses

Detection and exploitation of opportunities

Constant network development and establishment strategy improvement

Investment Opportunities

Synthesizing opportunities

Africa’s economical growth offers great opportunities for investors, but the continent’s heterogeneity and complexity calls for a specific approach.

Screening and analyzing information feedback from local field agents (maintaining high level contacts in local and international companies,

financial institutions, government organizations, etc.)

Transaction oversight from start to finish

1

2

3

Keys to success

Adaptation to markets

Permanent audit

Rigorous organization

Market knowledge

Key partnership

Action plan

Products, brands and services of diverse origins adapted to the specificities of the African markets

Vetting and motivating the right partners for business development

Network market proximity allows for up-to-date and reliable economic intelligence

Excellent conception, preparation and execution

Quality audit of services, partners and agents

From headquarters to local network partners to optimize services, communication and feedback

A growing network of partners in Africa and around the world

ChinaUSA

Open Agencies

Opening Agencies

Canada

Brazil

Guatemala

DRCGhana

Senegal

South Africa

Tanzania

Chile

Some of our clients

Thomas HenrySoft drinks

PolarisOff-road vehicles

Global Brands

Alcoholic beverages

Getein BiotechnologyBiomarker analyzers

Companhia Müller de Bebidas Premium cachaça

CARE Recycling petroleum derivatives recycling technology