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Entrepreneurs (and husband and wife team) Scott and Rachel Salkin as they take you through their journey from bootstrapped startup to multi-million dollar, nationally recognized lead generation and marketing firm, grown right here in Arizona. Get ready for an honest look back - and forward - at how Scott and Rachel quit their jobs and launched the company during the height of the recession, hustled to acquire new clients across the country, survived a roller coaster ride of ups and downs, and continue to manage the business with even bigger plans for growth, all while maintaining a growing family and marriage. Scott and Rachel will cover a variety of business topics relative to any entrepreneur or startup, including hiring (and firing), legal questions and HR, finances and cash flow, sales and marketing, processes, and much more.
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IDSTM.com
They Called Us CrazyHow Two Twenty-Something Entrepreneurs
Beat the Recession, Built a Business AND a
Marriage
IDSTM.com
IDS Technology Marketing is a business-to-business (B2B) marketing, lead generation and sales firm whose mission is twofold:
1. to help technology companies and startups GROW through smart, impactful sales, lead generation and marketing, and
2. to help our local community and economy GROW through technology and entrepreneurial advocacy and mentorship.
THE ONLY B2B MARKETING WE’LL BE TALKING ABOUT TODAY:
100%
IDSTM.com
May 2005
Sept. 2007
Nov. 2007
2008
2009
10/23/10
March 2012
2013
2014
QUICK TRIP DOWN MEMORY LANE
EMPLOYEE
#1
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IDSTM.com
WHOARE
YOU?
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Taking the Leap.
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Oh sh*t.
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Family and Business
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The good.
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The bad and ugly.
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• Filling in Gaps– Lawyers– Accountants– HR
• Mentorship– Vistage/Executive
Groups– Professional Groups– People to Talk To
• Hiring vs. Hired Guns
BUILDING A SUPPORT SYSTEM
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Employees.
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Money.
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• First thing first: We’re in business to make money. Period.
• Hockey Stick Growth• Running Lean• Run vs. Walk• Revenue. Profit vs. Cash Flow• Debt and Investors• J-Curves• Lots of successful, profitable
businesses go bankrupt
LET’S BE VERY STRAIGHTFORWARD.
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It’s okay to take care of yourself, too.
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Have a purpose.
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BUILD COMMUNITY
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1. Do your Homework2. Entrepreneurship isn’t “Cool”3. Build Your Ecosystem4. Prepare for the Worst…Celebrate Success5. Don’t Try to Replicate Yourself6. Make Time for Each Other7. Have Very Defined Roles and Expectations8. Plan to be a Sales Person9. Have a Plan, Take Your Time, Plan Your End Game10. Have a Purpose and a Vision other than $$$
10 THINGS TO WALK AWAY WITH
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Enjoy Every Second of It…
IDSTM.com
Scottsdale Headquarters14811. N. Kierland Blvd., Suite 300Scottsdale, AZ 85254
T: 480.685.5470Twitter: @idstm.com
Scott SalkinFounder and CEOM: 602.881.1718E: [email protected]@scottsalkin
Rachel SalkinPresident and Co-FounderM: 602.309.2499E: [email protected]
GET IN TOUCH WITH US
