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TheSocialPeople A 360 degree Digital Marketing Specialist Firm An Insight on why your business needs Marketing2.0 assistance and how we can partner your growth

TheSocialPeople - Social Media Advisory Collateral

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This collateral will give you an insight on why your business needs to adopt Social Media Marketing and how TheSocialPeople can partner your growth and success towards this maneuver. www.thesocialpeople.net

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Page 1: TheSocialPeople - Social Media Advisory Collateral

TheSocialPeople

A 360 degree Digital Marketing Specialist Firm

An Insight on why your business needs Marketing2.0 assistance and how we can partner

your growth

Page 2: TheSocialPeople - Social Media Advisory Collateral

A Marketers' Objective

Reach Engage Convert

Establish a Web presence –

Be where clients are talking

Identify new contacts –

Use social media as a constant resource for new contacts

Stay connected with clients –

Reinforce ‘offline’ interactions with online connections

Enrich client relationships –

Learn about clients, strengthen relationships

Build the brand –

Build your personal brand and strengthen the <<Name of company>> brand

Build individual eminence –

Supports Name of company’s overall eminence, reputation and brand - we are the sum of our people

Page 3: TheSocialPeople - Social Media Advisory Collateral

USP of TheSocialPeople

• 360 Degree Online Marketing Advisory. – We

specialize and equip ourselves on the entire gamut of Digital Marketing & Social Media Strategies to enable Business on Monetization and faster ROI.

• Provide real-time Analytics as a Value Added Service. – Our Social Media Experts real-time monitor your Brand, Brand Sentiment

and partner with our proprietary tools & help you to achieve short term and long term goals with utmost emphasis on ROI.

• Not an Outsourcing Mindset but a Outside Partner Philosophy. – Our Social Media Experts work hand in hand with

Unique solutions that suite your business needs with complete ownership of what is stake at Business.

Page 4: TheSocialPeople - Social Media Advisory Collateral

Biggest Challenge of a Marketer today:Social Media Marketing

77%

58%

42%

0% 20% 40% 60% 80% 100%

Lack of sufficient resources

Measuring ROI

Managing and growing social …

B2B Marketers are still grappling with how to get sufficient resources and then best measure the return on their social marketing investment.

This may indicate a disconnect and stalemate between the different levels of an organization.

%age of respondents

Page 5: TheSocialPeople - Social Media Advisory Collateral

What's next?Leverage Social Media to

Deliver value to empowered customers

Foster lasting connections

Capture value, measure results

Page 6: TheSocialPeople - Social Media Advisory Collateral

Swimming, treading water or drowning?

The digital revolution is transforming the marketplace. Empowered customers can see-and say-more about the organizations that serve them than ever before. But this revolution has also left CMOs struggling to respond.

Page 7: TheSocialPeople - Social Media Advisory Collateral

Changes are happening – Are you in the Race?

The Rising Force of

Social Networking

Successful CMOs are now under

prepared because of growing Social

Media wings

68%

With social media, anyone can become a

publisher, broadcaster and critic.

now has more than 750 million active users and the average user posts 90 pieces of content a month

registered users send about 140 million tweets a day

490 million users upload more video content in a 60-day period than the three major U.S. television networks created in 60 years

Page 8: TheSocialPeople - Social Media Advisory Collateral

Deliver value to empowered customers

The most effective CMOs focus on getting to know individuals, not just markets. They mine new digital information sources. And they use customer analytics to turn data into insights on which their organizations can act.

Page 9: TheSocialPeople - Social Media Advisory Collateral

OpportunitiesThat We would help you capitalize

2012-2015, the investment bubble will burst for social networks in Business – Gartner

58%Successful CMOs have started measuring the Marketing ROI on the basis of Social Media engagement with customer

62%CMOs have already budgeted the Social Media activities; worth in average at 15% of their total Marketing Budget

Social Media industry is about to touch the worth $7 billion in 2012 - eMarketer

Page 10: TheSocialPeople - Social Media Advisory Collateral

Factors that supports Social Media in Social Business Think Big!

79% Followers are selective in brands

33% Brand followers interacting with brands more this year than last

64% People follow brands to receive exclusivity, promotions, and be “in the know”

60% Followers recommend a brand to a friend after following

50% Are likely to buy the Business Service after following

Page 11: TheSocialPeople - Social Media Advisory Collateral

Future

Social Media Monitoring

Monetization

Page 12: TheSocialPeople - Social Media Advisory Collateral

Our Services

Digital Marketing

• Website

• Blogging

• Online PR

• SEO / SMO / ORM

• Online Advertising

• Content Marketing

Social Media

• Advisory & Strategy

• Apps Development

• Social Media Mgmt

• Social Business

• Training

• Content Marketing

Advertising

• Creative Design

• Ad Design

• A/V Design

• Events & PR

Page 13: TheSocialPeople - Social Media Advisory Collateral

Our Online & Social Media Monitoring tool Explic8 will enable:

Online Reputation Management

Campaign Monetization

Sentiment Analysis

Competition Analysis

Call us today for a Free Demo on our Online and Social Media Monitoring Tool – Explic8

Page 14: TheSocialPeople - Social Media Advisory Collateral

We can help you

Strategy & Execution Expert Workforce

Page 15: TheSocialPeople - Social Media Advisory Collateral

Social Media as a Business Ecosystem

Social Media

Ecosystem

Social CRM

Recruitment

Employee Engagement

Marketing / PRCommunication

Thought Leadership

Customer Service

Manage Stronger Relationship with Customers by hearing what they say

Hire best of the Talent Pool and engage potential hires

Engage and Train employees in an Interactive & Collaborative way

Engage customers for various marketing objectives – Marcom, PR, Intelligence

A powerful channel for all official communication for Customers, Stake

Holders and Employees

Share your out of the box thoughts and research material

24*7*365.4 support (Yes! Even in Leap year)