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The World in 2015
The Economist
The world economy will grow a bit faster in 2015 led by America.
America will produce 12 millions barrels per day of Oil, more than Saudi Arabia for the first time in history.
The world’s economic center of gravity is now in Iran in 2015, it will somewhere between India and china by 2050.
China’s outward foreign direct investment will exceed inward foreign direct investment, a measure of a global power.
China’s GDP in purchasing power parity terms will overtake US GDP in 2015.
In 2015, tablets and hybrid products will outsell desktop and laptop PCs.
Global mobile phone subscriptions ( sim cards ) will be more than the world population
US advertising revenue on the internet in 2015 will be about 40 billion $, the same as revenue from newspapers, magazines and outdoors.
The most successful companies will focus on connecting the physical and digital worlds
The year’s buzzword will be ‘wearables’
Drones will be a hot topic in 2015 as the FAA decides by September 30 th on a policy to allow drones.
Drones will bring improvements and cost cutting to film making, news collection, search and rescue, forensic photography, firefighting, monitoring of pipelines, volcanoes.
Development is not defined solely on GDP per person. True development includes sustainable growth, inclusion, social cohesion, governability, diversity, transparency and accountability.
China will enter 205 as the world’s largest economy in terms of PPP.
GDP Growths in 2015
Region Growth %
North America 3.2
Latin America 2.8
MENA 4.1
Sub Saharan Africa 4.5
Asia 6.0
Japan 1.6
Australasia 2.7
Change in real wages since 2005 %
Country %
China 150
Vietnam 60
Bangladesh 58
Thailand 30
Japan (2)
Pakistan (8)
India (10)
Asia will account for 45 % of the 73 million car registrations in 2015.
Oil price $/barrel
Year Price
2011 111
2012 112
2013 109
2014 104
2015 98
Entertainment spending
Medium 2011 spend $bn
2015 spend $ bn
Television 218 254
Film 83 91
Video games 59 72
Music 42 42
Global advertising spending
Medium 2015 spend in $ bn % growth
Internet 149 12.2
Television 182 4.7
Outdoor 39 4.6
Radio 36 2.8
Cinema 68 1.9
Magazines 50 0.8
Newspapers 81 (0.6)
Retail sales Increase in 2015 %
Country %
India 17.2
Indonesia 14.8
China 13.7
Russia 9.8
Nigeria 7.4
US 4.9
Brazil 4.8
In 2015 there will be fewer pointless initiatives, fewer meetings. Memos will be shorter. Performance reviews will be less unwieldy. For most things three bullet points will be enough.Productivity which has been flat despite technology inputs will move up in offices.
