The Video-Ready Campus Enhanced Business Communications

© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 1

The Video-Ready CampusEnhanced Business Communications

Marie Hattar, Vice President

Network Systems and Security Solutions

Kumar Srikantan, Senior Director

Catalyst Switching Product Marketing


Agenda

Key Trends Driving Video

Enterprise Video Applications and Models

Network Requirements for Video

Campus Network Architecture Approach

Bringing it All Together


A Picture is Worth a Thousand Words…


New Business RealityMeeting Network Demands

Web 2.0

IT priorities of video, web conferencing will drive need for integrated networks;only 24% of organizations have data, voice, video integrated on a single IP network.

telepresencetelepresence


Enterprise Video AdoptionOn the Rise

"Today, we have… the 'perfect storm' for the use of video and audio over IP networks. Networks are faster, and better at delivering rich media; storage prices have plummeted; and the price of high-quality LCD displays has

come way down."

Melissa WebsterVice President, IDC

“For many business and IT

leaders, IP video is an

important component in their

corporate Green, risk

management and physical

security, and marketing

strategies.”

Lippis Report Issue 104April 21, 2008

240 million video-enabled phones and 63.6 million IPTV subscribers expected by 2012.

MultiMedia Research GroupInfoWorld

“Without investment, the Internet will reach capacity in 2010. In 3 years, 20 typical households will generate more traffic than the entire Internet.”

Jim Cicconi,Vice President, AT&T at Westminister eForum, 2008


� Video traffic in 2007 exceeded all Internet traffic in 2000

� Video is 40% of Cisco WAN bandwidth

� Video traffic in enterprises expected to more than double in next two years*

� Luminas Research on innovation

*Video in the Enterprise: A Snapshot of Current and Planned Adoption, IDC, January 2008.

23.5

24

24.5

25

25.5

26

26.5

27

27.5

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All Internet Traffic in Year 2000 Video Traffic in Year 2007

Traffic Comparison

Petabytes/M

onth

Video on the NetworkUnprecedented Growth


Video TransformationTop Business Benefits Today*

*Video in the Enterprise: A Snapshot of Current and Planned Adoption, IDC, January 2008.

Cost Savings Collaboration

Customer Satisfaction

Culture and Branding

Strategic

Differentiation

Training

Global InteractionsPervasive

Real-Time

Ecosystem

Processes

Travel

Meetings


Coca-Cola� 40K Field Employees� 30K Knowledge Workers� Global Brand

Digital Media System� Build Culture� Increase Training

Business Use of Video Delivering an Intelligent, Converged Environment for Video

Desktop Video

Streaming


University of Münster� 350 Buildings� 40,000 Students

Digital Media System� Dalai Lama Speech � Broadcast Securely


Desktop Video

Streaming

Digital Signage


Cisco TelePresence

Global Financial� 100,000 Employees� Critical Relationships

Cisco TelePresence� $4M Investment� $40M Savings


Desktop Video

Streaming

Digital Signage


Cisco TelePresence

High School District� 23 Facilities� 12,000 Students

Cisco IP Surveillance� 400 Cameras� Faster Response


Desktop Video

Streaming

Video Surveillance

Digital Signage


Web Conferencing

Cisco TelePresence

Adena Health System� 10 Facilities� 14,000 Patients / Year

Telemedicine� Neo-Natal Care� Customer Service


Desktop Video

Streaming

Video Surveillance

Digital Signage


Adena Health SystemsBusiness Transformation with Video

“Telemedicine dramatically improves the care we can provide...If we’re looking for help with a diagnosis, someone from Children’s Hospital, whether a neonatologist or a sub-specialist, can see the patient and speak to the attending physician in real time.”

— John Fortney, MD, Medical Director Adena Health System


Enterprise VideoKey Technology Trends and Implications

Unified Communications

Migration to HD Video

New Content Creators / Consumers

Universal Access

Enterprise Video


Enterprise Video Increasing Demands on the Network

Cisco TelePresence

DesktopWebcams

CCTVSystems

Streaming Digital Media

Video On-Demand

IP Video Conferencing

Interactive/Bi-Directional

Streaming/Uni-Directional

Network Requirements

Concurrent Sessions

IP Video Surveillance

Desktop Collaboration

SimultaneousServices

and Integration



The Video-Ready Campus

Secure Secure

Enterprise Video Network Requirements

Secure Confidential

Communications

Ensure the User

Experience

Optimize Scale

Manage Video Growth


Video OptimizationHow Do You Ensure the Video Experience

�Delivery Optimization

Traffic Control

Bandwidth Utilization

�Monitoring & Management

Operational Expense

Video Asset Management

�Non-Stop Communications

Business-Critical Video


Monitoring & Management

� CiscoWorks & Multicast Manager

� Automation and SLAs

� Application Intelligence & Analysis

Delivery Optimization

� Intelligent Edge Classification

� Quality of Service & Multicast

� Low Latency & Jitter

Non-Stop Communications

� CiscoWorks & Multicast Manager

� Automation and SLAs

� Application Intelligence & Analysis

Video OptimizationHow Do You Ensure the Video Experience


�Users

Access Control

� Virtualization

Logical Partitions

� Infrastructure Security

Video-Specific Attacks

Network Integrity

Video SecurityHow Do You Ensure Confidential Communications


Video SecurityHow Do You Ensure Confidential Communications

Virtualization

� GRE Tunnels

� VRF-Lite

� MPLS

Access Control

� User & Device Policy Control

� Network-Level Policy Control

� Video-Specific Mechanisms

Infrastructure Security

� Cisco® Integrated Security Features

� Multicast Security

� Application-Aware Access Control


Video ScalingHow Will You Replicate Your Successes

� Increased Bandwidth

HD Video

�Hardware Compatibility

Modularity

StackWise®Plus

�Mobility

Wireless Integration


Constructing the 10 Gigabit CampusDesign Options for 10 Gigabit Video Deployment

Access Layer

� Catalyst® 6500

� Catalyst 4500 E-Series

� Catalyst 3750-E

� Catalyst 3560-E

Distribution Layer

� Catalyst 6500

� Catalyst 4500

Core Layer

� Catalyst 6500


Video-Ready Campus ArchitectureBest Practices

Latency & Bandwidth

Quality of Service

Multicast

High Availability

Mobility

Confidentiality

Learn More:

www.cisco.com/go/ccf

SiSi SiSi

SiSi SiSi

SiSi SiSi

VideoConferencing

Cisco TelePresence

DigitalSignage

Live Broadcasts / VOD

Surveillance


Unified Network

Services

Virtu

aliza

tion

OperationalManageability

IntegratedSecurity

Nonstop

Communications A

pplica

tion

Intelligence

QoS Policy Manager,Cisco® Multicast Manager, PISA, Network Analysis Module

NSF/SSO, ISSU, EEM, GOLD

VRF-Lite, GRE, MPLS, Virtual Switch

Identity-Based Network Services, TrustSec, Multicast Security, CISF,

Infrastructure Security

802.11n,Enhanced Power

over Ethernet, Wireless

Services Module

QoS, Multicast, NBAR, NetFlow, IPSLAs,

Flexible Packet Matching

The Campus Communications Fabric


Technology

Planning

Identify Video Solutions for Your Business1

Define Video Strategy Including Integration2

Assess Network Architecture3

Implement and Build a Video-Ready Network4

Develop Pilots for Rollout5

Deploy Integrated Video Solutions6

Video-Ready CampusYour Roadmap


Questions?


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