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The Truth About Web Marketing For Business
Adam Franklin@Franklin_Adam
#WineWeb
Show of handsLevel 1 - 10?
5
You?
@Franklin_Adam #WineWeb@Franklin_Adam
Tweet Tweet!
@Franklin_Adam
Tweet Tweet@Franklin_Adam #WineWeb
@Bluewire_Media
1. Negative comments 2. Get fired or sued 3. It’s too late to start 4. No time 5. Don’t know where to start… no skills 6. I don’t need it 7. I can’t trust my team 8. I’ll make mistakes 9. Waste of time and $$$…. No ROI 10. Can’t keep up with content creation
Your fears or objec.ons?
Don’t have .me?
No time?@Franklin_Adam
@Franklin_Adam #WineWeb
Monitor
z
Relax…
Tweet Tweet!
Tweet Tweet!
Google#Be?erBizSummit
Ge9ng found
Google#Be?erBizSummit
Ge9ng found (MozBar)
Google#Be?erBizSummitKeywordTool.ioWhat are people searching for?
19Remarkable content
@Franklin_Adam #WineWeb
Invest
Uncover your gold
Flagship content@Franklin_Adam #WineWeb
Email Marke:ng
$1 spent $41 return
Email marke.ng@Franklin_Adam #WineWeb
Email is best. Remember 1995?
Oh dear...
@Franklin_AdamLinkedIn
@Franklin_Adam #WineWeb
TwiKer@Franklin_Adam #WineWeb
Will It Blend?
Cost? $50 Views: 10,656,840 Total Video Views: 192,351,121
700%
Results?
Social Strategy -‐ Beginner
1. Set up pages
@Franklin_Adam #WineWeb
Social Strategy -‐ Beginner
1. Set up pages
2. Secure your URL
@Franklin_Adam #WineWeb
Social Strategy -‐ Beginner
1. Set up pages
2. Secure your URL
3. Publish content & enable sharing
@Franklin_Adam #WineWeb
Social Strategy -‐ Beginner
1. Set up pages
2. Secure your URL
3. Publish content & enable sharing
4. Watch and listen
@Franklin_Adam #WineWeb
Social Strategy -‐ BeginnerSocial Strategy -‐ Beginner
1. Set up pages
2. Secure your URL
5. Join in
3. Publish content & enable sharing
4. Watch and listen
@Franklin_Adam #WineWeb
Web Strategy #WineWeb@Franklin_Adam
