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Media 2.Open The Transparency Manifesto John C. Havens VP, Business Development - BlogTalkRadio Live audio streaming: www.blogtalkradio.com/ transparency

The Transparency Manifesto

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Who are you online? John C. Havens and Shel Holtz are working on a book about the nature of Transparency in Business, tentatively titled, "Media 2.Open." This, "Transparency Manifesto" was presented as an interactive workshop at Podcamp Boston 2, on Saturday, October 27, 2007.

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Page 1: The Transparency Manifesto

Media 2.OpenMedia 2.OpenThe Transparency

Manifesto

John C. HavensVP, Business Development -

BlogTalkRadio

Live audio streaming:www.blogtalkradio.com/

transparency

The Transparency Manifesto

John C. HavensVP, Business Development -

BlogTalkRadio

Live audio streaming:www.blogtalkradio.com/

transparency

Page 2: The Transparency Manifesto

Who are you Online?

Who are you Online?

Page 3: The Transparency Manifesto

Prove It. Prove It.

Page 4: The Transparency Manifesto

IntroductionIntroduction

Shel Holtz and John C. Havens are writing a book, tentatively titled, “Media 2.Open” Visit/respond at: www.transparencybook.com

www.transparencybook.typepad.com

Shel Holtz and John C. Havens are writing a book, tentatively titled, “Media 2.Open” Visit/respond at: www.transparencybook.com

www.transparencybook.typepad.com

Page 5: The Transparency Manifesto

Why I’m interestedWhy I’m interested

New Media community is changing. It’s not the tiny world it once was.

“Supporting the new media community” demands actions over words, and communication versus critique.

PodCamp NYC experience.

New Media community is changing. It’s not the tiny world it once was.

“Supporting the new media community” demands actions over words, and communication versus critique.

PodCamp NYC experience.

Page 6: The Transparency Manifesto

Don’t have a public Email Google Group

Don’t have a public Email Google Group

Page 7: The Transparency Manifesto

Snarkicons/Link BaitSnarkicons/Link Bait

Page 8: The Transparency Manifesto

SnarkiconsSnarkicons

Page 9: The Transparency Manifesto

“Community” and Censorship“Community” and Censorship

Page 10: The Transparency Manifesto

How to Get TransparentHow to Get Transparent

Create a working definition of Transparency.

Organizational Preparedness. Where Transparency Lives. Channels of Transparency.Legal and Other Objections.Next Steps.

Create a working definition of Transparency.

Organizational Preparedness. Where Transparency Lives. Channels of Transparency.Legal and Other Objections.Next Steps.

Page 11: The Transparency Manifesto

Full Disclosure versus Transparency

Full Disclosure versus Transparency

Dating analogy: (Transparent) “I’ve been looking forward to

our date.”(Full Disclosure) “I’m hoping to have babies

with you.”Ben & Jerry’s versus a pharmaceutical

firm.

Finding the Balance is Key.

Dating analogy: (Transparent) “I’ve been looking forward to

our date.”(Full Disclosure) “I’m hoping to have babies

with you.”Ben & Jerry’s versus a pharmaceutical

firm.

Finding the Balance is Key.

Page 12: The Transparency Manifesto

Transparency Done WrongJohn Mackey/Whole FoodsTransparency Done WrongJohn Mackey/Whole Foods

Page 13: The Transparency Manifesto

Dangers of “Blogger’s Journalism”Dangers of “Blogger’s Journalism”

Page 14: The Transparency Manifesto

Cult of the AmateurCult of the Amateur “Bloggers don’t get sued.”

Are bloggers journalists?

“Bloggers don’t get sued.”

Are bloggers journalists?

Page 15: The Transparency Manifesto

JD Lasica, Ourmedia.orgJD Lasica, Ourmedia.org

The “Cult of Objectivity” in journalism

The “Cult of Objectivity” in journalism

Page 16: The Transparency Manifesto

A Great Era to Learn “from the other side”

A Great Era to Learn “from the other side”

Bloggers can do things like quote multiple sources, fact check more diligently, etc.

Traditional journalists can lighten up and also admit where the paradigm of “pure journalism” places an antiquated, industry created standard over the truth.

Bloggers can do things like quote multiple sources, fact check more diligently, etc.

Traditional journalists can lighten up and also admit where the paradigm of “pure journalism” places an antiquated, industry created standard over the truth.

Page 17: The Transparency Manifesto

Anil Dash of Six ApartAnil Dash of Six Apart

Page 18: The Transparency Manifesto

Transparency Done Right jetBlue

Transparency Done Right jetBlue

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jetBlue (Continued) jetBlue (Continued)

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jetBlue’s Bill of RightsjetBlue’s Bill of Rights

Page 21: The Transparency Manifesto

jetBlue’s Follow UpjetBlue’s Follow Up

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Transparency Done Right Thomas The Tank Engine

Transparency Done Right Thomas The Tank Engine

Page 23: The Transparency Manifesto

Ways to Prove Who You AreWays to Prove Who You Are

www.beenverified.comwww.beenverified.com

Page 24: The Transparency Manifesto

You Tell MeYou Tell Me

What does it mean to be Transparent online?

Should people be “allowed” to leave anonymous comments? Why or why not?

Is transparency more important now than it was five years ago? Why?

What does it mean to be Transparent online?

Should people be “allowed” to leave anonymous comments? Why or why not?

Is transparency more important now than it was five years ago? Why?

Page 25: The Transparency Manifesto

You Tell Me - Later You Tell Me - Later

www.transparencybook.com“Two Minute Transparency”

VideosTransparency SurveyEmail John with your

stories/thoughts: [email protected]

www.transparencybook.com“Two Minute Transparency”

VideosTransparency SurveyEmail John with your

stories/thoughts: [email protected]

Page 26: The Transparency Manifesto

Media 2.OpenMedia 2.OpenJohn C. Havens

VP, Business Developmentwww.blogtalkradio.com

blogtalkradio.com/[email protected]

917-597-3323

John C. HavensVP, Business Development

www.blogtalkradio.comblogtalkradio.com/[email protected]

917-597-3323