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EIGHT DISTINCTIONS OF A WORLD CLASS PRESENTE

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1 s t d i s t i n c t i o n :

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DRAMATIC DISTRACTIONS

Your audienceslive in a world of:

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"Wonder what I shouldeat for dinner?"

"$300 + $47 + $109..."

“Did I send that report to Dexter?”

YES! CANDY CRUSH

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CUT THEFLUFF

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get to the CORE of yourmessage FAST!

“ F L U F F ”

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BEFORE Schemas affect what we notice, how we interprewe make decisions and act. They act like filters, a

downplaying various elements. We use them to cas when we ‘pigeon-hole’ people. They also h predicting what will happen. We even remember via schemas, using them to ‘encode’ memories. Imental structure we use to organize and simplifythe world around us. We have schemas about ourmechanical devices, food, and in fact almost ever

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Schemas affect what we notice, how we interprewe make decisions and act. They act like filters, a

downplaying various elements. We use them to cas when we ‘pigeon-hole’ people. They also h predicting what will happen. We even remember via schemas, using them to ‘encode’ memories. In short, a schema is amental structure we use to organize and simplifythe world around us. We have schemas about ourselves, omechanical devices, food, and in fact almost ever

Schemas affect what we notice, how we interprewe make decisions and act. They act like filters, a

downplaying various elements. We use them to cas when we ‘pigeon-hole’ people. They also h predicting what will happen. We even remember via schemas, using them to ‘encode’ memories . In short, a schema is amental structure we use to organize and simplifythe world around us. We have schemas about ourselves, omechanical devices, food, and in fact almost ever

AFTER

T h e P o i n t

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2 n d d i s t i n c t i o n :

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WHEN TH

SpeakeRAMBLE

“ Schemas affect what we notice, how we interpret things and how we make decisions and act. They actaccentuating and downplaying various elements. We use them to classify things, such as when we ‘pig They also help us forecast, predicting what will happen. We even remember and recall things via scheto ‘encode’ memories. In short, a schema is a mental structure we use to organize and simplify our knoaround us. We have schemas about ourselves, other people, mechanical devices, food, and in fact almo

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THE

Listene SUFFER

EVERYTHING AFTER FIRST SENTENCE:

“ BLAH BLAH BLAH BLAH, BLAHBLAH BLAH, BLAH , BLAH BLAHBLAH, BLAH, BLAH BLAH ”

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HOW MUCHit’s not about

informationyou can give

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it’s about

HOW MUCHthey can

Receive & Rem

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If you cannot explainsomethingsimply, itmeans that you do notunderstand it well enough.

“

”

By the way...

Just Saying.

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3 r d d i s t i n c t i o n :

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Thepurpose of your presentation is to:

in Mindset

inFeelings in Behaviour

Cause a Chan

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to

“This is too hard” “I can DO IT!”

Demoralized Inspired

Make 5 calls/day Make 20 calls/day

to

MINDSET

FEELINGS

BEHAVIOUR

to

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Words, Slides & ops ARE MERELY TOOLS TO HELP YOU

(achieve these changes)

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4 t h d i s t i n c t i o n :

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buy first People People

UNIVERSAL PRINCIPLE:

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They have toFIRST BUY YOU

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HOW TOGET YOUR AUDIENCE TOBUY YOU:

Speaktheir lingo

Establishcommon ground

Share personal anecdotes

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5 t h d i s t i n c t i o n :

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CONTEXTis more important than

CONTENT

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So before you address

the

What

&

How start by addressing the

Wh ?

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Wh should I care?

Wh does your message matter?

Wh is this important?

AUDIENCE’S INTERNAL CONVERSATIONS

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6 t h d i s t i n c t i o n :

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WORDS HAVE THE POWER

Motivate Chan Inspire Resu&

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But only if your words

Paint Picturesin their minds

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Th Ideal Situation

Mind They ‘ see’it

Heart They ‘ feel’ it

Action Theydo it.

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Most see NOTHING or maybe a dove? 'Financial Freedom' won't help you

paint pictures in their minds.

Say “Financial Freedom” What do you see?

Let' try again

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Financial F eedom

is:

Travelling anywhere , anytime without a care of cost

Dining at the best restaurants without looking at the price tag

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7 t h d i s t i n c t i o n :

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HOLLYWOOD taught us that

STORIES ARE POWERFUL

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Powerful enough for us to be willing

to part with ourhard earned money&stay put for atleast 90 mins!

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But, Wh ?

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they give tomovies.

sameattention

If you wantyour audience to

give you the

you got to:

Start telli

St i

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8 t h d i s t i n c t i o n :

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I’ ’ M K IN G O F T H E WORL D!*E V I L L A U G H T E R *

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Um sorry.. as a P esente you are NOT the

Supersta ? !

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Your Audience is KING.

Y E A H !

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Help solve their mostpressing problems

Share relevant insights

Leave thembetter than before

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o n u s d i s t i n c t i o n : B

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Your audience

doesn’t need youto be

They prefer you to be

( “do the right thing” man )

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How audiences define

1. You walk the talk.

2.

3. You have their interests at heart.

You say what you mean & mean what you say

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People don't care How much you KNOWHow much you

CARE

until you first show them

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L e t ’

R e c a p

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Co nt ent De sig n

ERIC FENG SLIDECOMET

eric@ericfeng.com@ericfeng

info@slidecomet.com@slidecomet

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Than You.

Icons & Fonts Brain byLinda NakanishiClayton by Kyle Wayne Benson

Lavanderia by Lost Type

Sources of Inspiration Emiland De Cubber

Simon Sinek Russell Peters

Ethos3

Image Credits The Stock Exchange

Avatar

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