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The social workplace
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• This presentation is not to be reproduced, modified, distributed, or commercially exploited without prior written consent
• Please contact the author for more information:
– John Toker
– @tokes
Acknowledgements • ‘When babies get online’ – source: www.rossdawsonblog.com & AVG
• ‘Social network growth’ – source: Abitron and Edison Research
• ‘Years to reach 50 million’ – source: www.wikipedia.com
• ‘New world order’ – source: www.facebook.com
• ‘LinkedIn’ – source: www.linkedin.com
• Twitter – source: www.twitter,com
• YouTube – source: www.youtube.com
• ‘It’s not going away’ – source: http://www.flickr.com/photos/herschell/236009503/
• ‘New generation’ – source: Smarter Leadership for a Smarter Planet, Rawn Shah, IBM
• Screenshots – source: Jive Software www.jivesoftware.com
• ‘Power law of participation’ – source: Ross Mayfield, http://www.flickr.com/photos/ross/135959002/
• ‘ROI – Risk of ignoring’ – source: Jive Software, Market Tools research
• ‘Intelligent pesonalisation’ – source: www.flipboard.com
• ‘The next big thing’ – source: http://www.flickr.com/photos/fidelman/4906959650/
• Geo-location, augmented reality – source: www.layar.com
• ‘The Privacy Issue’ – source: http://mattmckeon.com/facebook-privacy/
Hello.
Introduction
• I’m going to talk about three things today:
– 1 – the social media revolution
– 2 – the we way we work is broken
– 3 – how using (1) might help (2)
Social housekeeping…
• Twitter hashtag:
– #swlbs
– Follow me - @tokes
• Don’t forget to check-in ;)
• Any questions, please ask as we go along
How ‘anti-social’ are you?
• Hands up if you’re NOT on:
– A blog platform
– Foursquare or Gowalla
Something BIG is happening
Something BIG has happened
When babies get online
Social network growth
% age group who currently have a personal profile page on Facebook, Myspace, LinkedIn or any other social networking website
Years to reach 50 million
Years to reach 50 million
Years to reach 50 million
Years to reach 50 million
Years to reach 50 million
New world order
New world order
• 80 million members in 200 countries
• Executives from all of the Fortune 500 companies are on LinkedIn
• A new member joins every second
A revolution doesn’t happen when we adopt new tools, it happens when we adopt new behaviours.
Clay Shirky Author of ‘Here Comes Everybody’
It’s not just networking
• 2,000,000,000 videos viewed each day
• 24 hours of content uploaded to YouTube – every minute
• More content was uploaded to YouTube in the last two months than if: ABC, NBC and CBS together aired content constantly since 1948
• April 2005 first video uploaded!
• July 2006 – first full scale version of Twitter launches publicly
• End of 2007 – approx 500,000 tweets per quarter
• End of 2008 – approx 100 million tweets per quarter
• End of 2009 – approx 2 billion tweets per quarter
• 2010 – approx 25 billion tweets
In other words
• Social is: – Connecting – Communicating – Collaborating
It’s not going away
New generation
“In 4 years, Millennials will account for nearly half of all employees in the world.”
– Meister & Willyerd, Mentoring Millennials, Harvard Business Review, May 2010
New generation
There’s a huge opportunity to leverage skills and expertise you already have in your company, but the problem is finding it.
Rick Hutley, VP Internet Business Solutions at Cisco
We can’t find expertise
E-mail overload is the leading cause of preventable productivity loss in organizations today.
Ross Mayfield, Chairman at SocialText
We’re wasting time
We’re managing the wrong way
We have to undo a one hundred-year-old concept and convince our managers that their role is not to control people and stay ‘on top’ of things, but rather to guide, energise and excite.
Jack Welch, CEO of General Electric (Fortune, March 26, 1990)
How might being social help?
The anti-social business
The anti-social business
The anti-social business
The anti-social business
The social business - connecting
Connecting – rich profiles
The social business - connecting
Activity Feeds
The social business
The social business
The social business
Mass, micro communication
Information overload?
Self organising
Anywhere
Power law of participation
ROI = risk of ignoring?
39% increase in employee connectedness.
decrease in onboarding time.
26% fewer meetings.
31% increase in employee satisfaction.
27% decrease in duplicated tasks.
27% less email.
34% less time spent searching for info and experts.
Results from our analysis shows that the Web 2.0 use of companies is significantly improving their reported performance.
McKinsey Quarterly December 2010
ROI = Risk of ignoring?
What’s coming next?
Consumer < > Enterprise • A short lag before consumer social becoming enterprise
social:
Social networks (e.g. Facebook) < > corporate business systems (e.g. Jive SBS)
Microblogging (e.g. Twitter) < > corporate microblogging (e.g. Yammer)
Automatic personalisation (e.g. Flipboard) < > corporate version (e.g. Jive What Matters)
Location based services (e.g. Foursquare) < > ?
Social gaming (e.g. Nike+) < > 2011? (e.g. Rypple)
The privacy issue
• An entire generation (or two) are living their lives with little thought for privacy
• What happens when they enter the workplace and their lives have been recorded live on the internet?
• What are the legal implications when our every move is captured on a social business system or intranet?
Perpetual distractedness?
"We should acknowledge that it is bringing an unprecedented change in our lives and we have to work out whether it is for good or bad"
Baroness Greenfield Former Head of the Royal Institution (CNN.com, October 2010)
Intelligent personalisation
Intelligent personalisation
The next big thing…?
C nclusion
Any questions
