ARCHANA AGRAWAL • HEAD OF DATA SCIENCE AND GROWTH MARKETING • ATLASSIAN

The Secret to Atlassian's 10-Year Growth Streak

100 Million Monthly Active Users

S T R U C T U R E & S C A L E

W H E R E TO S TA R T

C O M P E T E N C I E S

Agenda

Where to start

AccessMeasurementCustomer

It starts with a mindset

Structure

Optimize messaging and experience A/B Testing

Structure Marketing Analytics

Optimize messaging and experience

Data Science Predictive analytics, complexity

A/B Testing

Business insights, recommendations, empower every employee

Data integration, wrangling, quality, access Data Engineering

Growth Product MarketersActivation, journeys and in-product messaging

Scale

Central growth team

Quarterly assignments, full funnel experimentation, user growth

Incubator modelCentral growth team enables and accelerates

SWAT teams

Developers, analysts, designers

Competencies

Process oriented

Reduce time to insight

Data DeliveryLower the technical bar for self-serving data

Predictive Analytics

Aim for scale and repeatability

Thank you!

ARCHANA AGRAWAL • HEAD OF DATA SCIENCE AND GROWTH MARKETING • ATLASSIAN •