Advances in Responsible Tourism in Cape Town

Local Government Taking Responsibility

Ms Nombulelo Mkefa

Director Tourism Department, City of Cape Town, South Africa

Responsible Tourism in Cities Conference - 6 May 2011

Why is the City involved?

Improved quality of

life for residents

Growth of tourism

City’s six “levers” to achieve sustainability

in managing the destination:

1. Planning

2. Regulation

3. Use of

buildings

4. Contracts for

funding

5. Supply chain

6. Performance

management

RT is not a policy

in isolation:

How to achieve RT in the destination?

� Leading from the top

� Destination-wide approach

� Partnership

� Co-created and co-implemented

solutions

� Transparency

� Reward early adopters & participants

� Don’t throw the baby out with the bath

water

Crossing the Chasm

RT becomes

the norm in

the destination

Adoption and implementation of Responsible Tourism

Key Insights:

Key Lesson: RT is a process of continual improvement

(You are here) (Try to get here.

Repeat.)

Key Lesson: Vision, backed by unwavering commitment

(Captain Ahab) (Moby Dick)

Key Lesson: Harnessing collective energy produces amazing results

Key Lesson: Some stakeholders may need ‘nudging along’

Key Lesson: Recognise and work with stakeholder capacities

Key Lesson: Good design is not created overnight

Key Lesson: Collective decisions = everyone is accountable

Key Lesson: Destination must be the “master crafter”

(You)

The journey ahead2

THANK YOU - DANKIE - ENKOS’