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CULTIVATING RESPONSIBLE, LOCAL TRAVEL IN THE USA RETHINKING TOURISM

Rethinking tourism & responsible travel

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Page 1: Rethinking tourism & responsible travel

C U LT I VAT I N G R E S P O N S I B L E , L O C A L T R AV E L I N T H E U S A

R E T H I N K I N G T O U R I S M

Page 2: Rethinking tourism & responsible travel

I N 2 0 1 3 • E X P E D I A S A L E S $ 3 9 . 4 B • P R I C E L I N E S A L E S $ 3 9 . 2 B • A M E X S A L E S $ 3 0 . 3 B • 5 R E G I S T E R E D M O R E T H A N $ 2 0 B I L L I O N I N S A L E S • 1 6 C O M PA N I E S S A L E S O F M O R E T H A N $ 1 B I L L I O N

I N 2 0 1 4 , T R AV E L G E N E R AT E D $ 2 . 1 T R I L L I O N F O R T H E U S E C O N O M Y.

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S M A L L B U S I N E S S E S M A K E U P 9 9 . 7 % O F U S B U S I N E S S E S - A B O U T 3 0 M I L L I O N . 7 8 % A R E “ N O N - E M P L O Y E R B U S I N E S S E S ” ( N O PA I D E M P L O Y E E S , A N N U A L B U S I N E S S R E C E I P T S O F $ 1 , 0 0 0 + . M O S T A R E S E L F - E M P L O Y E D I N D I V I D U A L S O P E R AT I N G V E R Y S M A L L B U S I N E S S E S , W H I C H M AY O R M AY N O T B E T H E O W N E R ’ S P R I N C I PA L S O U R C E O F I N C O M E ) .

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S M A L L B U S I N E S S E S I N C L U D E FA R M S , I N D E P E N D E N T S H O P S A N D R E S TA U R A N T S , C U LT U R A L A N D H E R I TA G E - R E L AT E D O R G A N I Z AT I O N S A N D L O C A L LY- O W N E D A C C O M M O D AT I O N S & O T H E R T R AV E L - R E L AT E D B U S I N E S S E S .

Responsible Travel can help put more tourism

dollars directly into communities and small

businesses.

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The US Travel Association does not include responsible travel in their goals, policies or

leadership with individual states.

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P L A N E TA . C O M A N D L O C A L F L AV O R J O I N E D T O I D E N T I F Y T H O S E D O I N G G O O D W O R K A N D T O C U LT I VAT E A R E S P O N S I B L E T R AV E L N E T W O R K

• Outreach to grassroots sectors that share common interests:

• • local food movement

• • buy-local independent business campaigns & associations

• • new sharing economy innovators & apps

• • cultural, history and heritage tourism

• • main street revitalization

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• “Support local” is catching on in a big way. It connects people and businesses and supports local economies.

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F I N D T H E L O C A L F L A V O R . H A V E A U T H E N T I C E X P E R I E N C E S .

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L O C A L I S T O R G A N I Z AT I O N S O R G A N I Z I N G S M A L L B U S I N E S S E S A C R O S S T H E C O U N T R Y

B A L L E : B U S I N E S S A L L I A N C E F O R L O C A L L I V I N G E C O N O M I E S

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W O R K S T O B U I L D V I TA L L O C A L E C O N O M I E S B A S E D O N I N D E P E N D E N T, L O C A L LY- O W N E D B U S I N E S S E S A N D H E L P L O C A L E N T R E P R E N E U R S C O M P E T E S U C C E S S F U L LY A G A I N S T

A M I B A : A M E R I C A N I N D E P E N D E N T B U S I N E S S A L L I A N C E

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T R AV E L E R S A G A I N S T P L A S T I C TA P C A M PA I G N I S A N O U T R E A C H I N I T I AT I V E W H I C H A I M S T O E D U C AT E G L O B A L T R AV E L E R S A B O U T T H E H A R M F U L I M PA C T S O F P L A S T I C W AT E R B O T T L E S U S A G E A N D

F E A T U R E D G U E S T S O N T H E P L A N E TA & L O C A L F L A V O R H A N G O U T S

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C H R I S M C K AY, F O U N D E R O F TA P :

• Globally 2.7 million tons of water bottle plastic is used annually.

• In the US alone: making bottles of water out of plastic takes more than 1.5 million barrels of oil, every year, enough to fuel 100,000 American cars for a year.

• Eighty-six percent of single-use plastic water bottles become landfill or litter in the US and in many countries that number is higher.

• Americans spend more than $15 billion dollars annually on bottled water, buying 2.6 billion cases. Those who travel buy bottled water even more often.

• One SteriPEN can clean up to 16,000 bottles of water.

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A N D Y D U F R E S N E F R O M T H E G R A P E D I S C O V E R Y C E N T E R A N D A G R I C U LT U R A L H E R I TA G E A R E A : H E L P E D S M A L L B U S I N E S S E S S TA R T- U P B A S E D O N L O C A L F O O D , S L O W T R AV E L .

F E A T U R E D G U E S T S O N T H E P L A N E TA & L O C A L F L A V O R H A N G O U T S

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F E AT U R E D G U E S T: E T H A N G E L B E R

• Founder and editor of The Travel Word (a website showcasing responsible, sustainable and local travel), OutBounding (a content curation tool), EcoAdventure Media (support for eco-conscious brands) and Destination Accelerator (education and networking for destination marketers), as well as a co-initiator of the Local Travel Movement (a platform for people passionate about local travel) and editor of Adventures Less Ordinary: A Free Guide to Mindful Adventures.

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F E AT U R E D G U E S T: E M I LY N O R T H E Y - M N M A I N S T R E E T- P R E S E R VAT I O N

• The National Main Street Center is committed to historic preservation-based community revitalization. By using the Main Street Four Point Approach®, the affiliated organizations that make up the Main Street Network have rehabbed more than 251,000 buildings, produced $61.7 billion in investment, and created 528,557 jobs by leveraging local assets - from historic, cultural, and architectural resources to local enterprises and community pride.

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• Over the past 34 years, the Main Street movement has transformed the way communities think about the revitalization of their historic downtowns and neighborhood commercial districts, and helped put historic preservation back in the community revitalization conversation. Cities and towns across the nation have come to see that a vibrant, sustainable community is only as healthy as its core.

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Featured Guest: Evelyne White of BookaLokal. It’s always food that brings people together. Our

aim is simple: to make it easy and safe to share an authentic food experience with people anywhere

in the world.

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• More to come:

• Native travel organizations and cultural guidelines

• Geotourism & National Geographic

• BALLE & AMIBA

• GeoSureGlobal-Traveler’s new best friend and crowdsourced security app

• Sustainable Travel International

• Make a suggestion!

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Page 26: Rethinking tourism & responsible travel

L E T ’ S !

[email protected]

• @GetLocalFlavor

• FB/GetLocalFlavor

• planeta.wikispaces.com/localtravelusa

• 651-983-9880

• getlocalflavor.com (under construction)