Embed Size (px)
DESCRIPTION
Sander is een Senior Analist bij Sogeti en de organisator van ‘Social Strategy Talk’. Hij is de auteur van de boeken “Me the Media: The Rise of the Conversation Society” en “Collaboration in the Cloud”. Sander is een van de grootste trendwatchers van Nederland en heeft een fascinerend verhaal over trends op het gebied van BigData. Vanuit zijn rol als public speaker spreekt hij regelmatig bij grote organisaties. Hij heeft verteld wat elke marketeer, die binnenkort niet als ‘traditioneel’ bestempeld wil worden, absoluut moet weten van BigData.
Citation preview
THE RISE OF BIG DATA Sander Duivestein
@DUIVESTEIN | Vision • Inspiration • Navigation • Trends
@DUIVESTEIN | Vision • Inspiration • Navigation • Trends
@DUIVESTEIN | Vision • Inspiration • Navigation • Trends
We are all interested in the FUTURE, for that is where you and I are going to spend the rest of our lives.
@DUIVESTEIN | Vision • Inspiration • Navigation • Trends
1440
@DUIVESTEIN | Vision • Inspiration • Navigation • Trends
1605
@DUIVESTEIN | Vision • Inspiration • Navigation • Trends
1840
@DUIVESTEIN | Vision • Inspiration • Navigation • Trends
1875
@DUIVESTEIN | Vision • Inspiration • Navigation • Trends
1880
@DUIVESTEIN | Vision • Inspiration • Navigation • Trends
1895
@DUIVESTEIN | Vision • Inspiration • Navigation • Trends
1906
@DUIVESTEIN | Vision • Inspiration • Navigation • Trends
1946
@DUIVESTEIN | Vision • Inspiration • Navigation • Trends
1979
@DUIVESTEIN | Vision • Inspiration • Navigation • Trends
1989
@DUIVESTEIN | Vision • Inspiration • Navigation • Trends
2001
@DUIVESTEIN | Vision • Inspiration • Navigation • Trends
2007
@DUIVESTEIN | Vision • Inspiration • Navigation • Trends
2009
@DUIVESTEIN | Vision • Inspiration • Navigation • Trends
2010
@DUIVESTEIN | Vision • Inspiration • Navigation • Trends
2010
@DUIVESTEIN | Vision • Inspiration • Navigation • Trends
2013
@DUIVESTEIN | Vision • Inspiration • Navigation • Trends
2014
@DUIVESTEIN | Vision • Inspiration • Navigation • Trends
TECHNOLOGY accelerates SOCIETY
@DUIVESTEIN | Vision • Inspiration • Navigation • Trends
TIMES are CHANGING
@DUIVESTEIN | Vision • Inspiration • Navigation • Trends
@DUIVESTEIN | Vision • Inspiration • Navigation • Trends
FROM ATOMS TO BITS TO ATOMS
@DUIVESTEIN | Vision • Inspiration • Navigation • Trends
DATAFICATION
@DUIVESTEIN | Vision • Inspiration • Navigation • Trends
INTERNET OF THINGS
@DUIVESTEIN | Vision • Inspiration • Navigation • Trends
HUE
@DUIVESTEIN | Vision • Inspiration • Navigation • Trends
NEST
@DUIVESTEIN | Vision • Inspiration • Navigation • Trends
EXMOBABY
@DUIVESTEIN | Vision • Inspiration • Navigation • Trends
HOMEBOT
@DUIVESTEIN | Vision • Inspiration • Navigation • Trends
QUANTIFIED SELF
@DUIVESTEIN | Vision • Inspiration • Navigation • Trends
NIKE+ FUELBAND
@DUIVESTEIN | Vision • Inspiration • Navigation • Trends
FITBIT
@DUIVESTEIN | Vision • Inspiration • Navigation • Trends
WITHINGS
@DUIVESTEIN | Vision • Inspiration • Navigation • Trends
@DUIVESTEIN | Vision • Inspiration • Navigation • Trends
BIOMETRIC TATTOO
@DUIVESTEIN | Vision • Inspiration • Navigation • Trends
@DUIVESTEIN | Vision • Inspiration • Navigation • Trends
@DUIVESTEIN | Vision • Inspiration • Navigation • Trends
EVOLUTION OF DATA
LEGEND OF SESSA
@DUIVESTEIN | Vision • Inspiration • Navigation • Trends
SECOND HALF of the CHESSBOARD
@DUIVESTEIN | Vision • Inspiration • Navigation • Trends
18.446.744.073.709.551.615
@DUIVESTEIN | Vision • Inspiration • Navigation • Trends
INFORMATION TECHNOLOGY
@DUIVESTEIN | Vision • Inspiration • Navigation • Trends
Terrabytes Records
Transactions Files
Structured Unstructured
Semistructured All the above
Batch Near time Real time Streams
VELOCITY VARIETY
VOLUME
3 Vs of Big Data
@DUIVESTEIN | Vision • Inspiration • Navigation • Trends
@DUIVESTEIN | Vision • Inspiration • Navigation • Trends
@DUIVESTEIN | Vision • Inspiration • Navigation • Trends
BIG DATA BIG INSIGHTS
BIG VALUE FROM NEW INSIGHTS TO BIG IMPACT
@DUIVESTEIN | Vision • Inspiration • Navigation • Trends
GOOGLE FLU TRENDS
@DUIVESTEIN | Vision • Inspiration • Navigation • Trends
N = ALL
@DUIVESTEIN | Vision • Inspiration • Navigation • Trends
FROM CLEAN TO MESSY
@DUIVESTEIN | Vision • Inspiration • Navigation • Trends
FROM WHY TO WHAT
@DUIVESTEIN | Vision • Inspiration • Navigation • Trends
DATA is the NEW OIL
@DUIVESTEIN | Vision • Inspiration • Navigation • Trends
from NOISE to SIGNAL
@DUIVESTEIN | Vision • Inspiration • Navigation • Trends
@DUIVESTEIN | Vision • Inspiration • Navigation • Trends
DATA
INFORMATION
KNOWLEDGE
WISDOM
DIKW+ HIERARCHY
ENLIGHTENMENT
FUTU
RE
PAST
UN
DERS
TAN
DIN
G \
CON
TEXT
WHAT HAPPENED?
WHY DID IT HAPPEN?
WHAT IS HAPPENING?
WHAT IS LIKELY TO HAPPEN?
HOW CAN I MAKE IT HAPPEN?
REALTIME / PRESENT
@DUIVESTEIN | Vision • Inspiration • Navigation • Trends
PRESENSING the FUTURE
@DUIVESTEIN | Vision • Inspiration • Navigation • Trends
@DUIVESTEIN | Vision • Inspiration • Navigation • Trends
WATSON
V I N T | Vision • Inspiration • Navigation • Trends
DRIVERLESS CARS
V I N T | Vision • Inspiration • Navigation • Trends
V I N T | Vision • Inspiration • Navigation • Trends
PRIVACY is the new ATOMIC BOMB
@DUIVESTEIN | Vision • Inspiration • Navigation • Trends
@DUIVESTEIN | Vision • Inspiration • Navigation • Trends
@DUIVESTEIN | Vision • Inspiration • Navigation • Trends
TECHNOLOGY is an EXTENSION OF MAN
@DUIVESTEIN | Vision • Inspiration • Navigation • Trends
All media are extensions of some human faculty. Mental or physical. The wheel is an extension of the foot. Book is an extension of the eye. Clothing is an
extension of the skin. Electric circuitry is an extension of the central nervous system. The
extension of anyone's sense, displaces the other senses and alters the way we think. The way we
see the world and ourselves. When these changes are made, men change.
@DUIVESTEIN | Vision • Inspiration • Navigation • Trends
INFORMATION is the SIXTH SENSE
@DUIVESTEIN | Vision • Inspiration • Navigation • Trends
CONCLUSION
@DUIVESTEIN | Vision • Inspiration • Navigation • Trends
the INFORMATION REVOLUTION came
without an INSTRUCTION MANUAL
@DUIVESTEIN | Vision • Inspiration • Navigation • Trends
ACCELERATED CHANGE is the ONLY CONSTANT
@DUIVESTEIN | Vision • Inspiration • Navigation • Trends
INNOVATE and EXPERIMENT
@DUIVESTEIN | Vision • Inspiration • Navigation • Trends
@DUIVESTEIN | Vision • Inspiration • Navigation • Trends
@DUIVESTEIN + 31 6 250 260 20
@DUIVESTEIN @DUIVESTEIN | Vision • Inspiration • Navigation • Trends
