The Red Ocean Disruption Game for Solving 4 Lean Startup Challenges from Bill Gates

The Red Ocean Disrup1on (ROD) Game for Solving

4 Lean Startup Challenges from Bill Gates What Lean Startups Can Learn From The World’s Best Product Design Firms

The World’s Best Design Firms Rapidly Discover and Solve

BUMPs: Big Urgent Market Problems

To Rapidly Discover and Solve BUMPs In a Project,

The World’s Best Design Firms Consistently But Tacitly Play

The Same Red Ocean Disrup>on (ROD) Game: “The 6 Jobs of Highly Innova1ve Teams”

#4ROD. Dr. Rod King. [email protected] & hWp://businessmodels.ning.com & hWp://twiWer.com/RodKuhnKing

Object of Game The game of 6 Jobs of Highly Innova1ve Teams is about playing the role of six archetypal heroes in a problem-‐solving cycle. The object of 6 Jobs of Highly InnovaDve Teams is to enable a team to rapidly discover and solve BUMPs (Big Urgent Market Problems) by repeatedly going through the problem-‐solving cycle and learning what is valued in the shortest possible >me.

Number of Players At least, 2 players in a project team. Ideally, the problem solving profile of a project team should have a high score for each of the 6 problem solving styles.

Materials Required Gameboard for “6 Jobs of Highly InnovaDve Teams.” Leaderboard for Project Teams. Pens. Post-‐its: opDonal.

Dura1on Minimum of 30 minutes.

Procedure 1.  Form a Red Ocean Disrup>on (ROD) team or Problem Solving Team. (Complete the Game Charter: opDonal). 2.  Make a large printout or drawing of the template for the 6 Jobs of Highly InnovaDve Teams and place it on a table or wall. 3.  Sequen>ally play the role, fill in informa>on in the space for, and validate each problem solving style: Problem Definer;

SoluDon Builder; Problem Measurer; Problem Analyzer; SoluDon Improver; Value Learner. 4.  Decide, at the end of cycle, itera>on, or experiment, whether to con>nue or end the project.

Discussion Points What are the main outcomes, findings, or conclusions from playing the 6 Jobs game? What BUMPs did you discover? What BUMPs did you solve? What did you learn? How would learning be shared and improved?

6 Jobs of Highly Innova1ve Teams Rapidly Discover and Solve BUMPs

HOW TO PLAY

SCOPE: MISSION

ADDED VALUE: PRIZE/REWARD

CHALLENGE Rapidly discover and solve problems in ……………………………………………………….…….

RULES: METHOD/PROCESS

WHAT NEXT? WHAT TACTICS?

RESOURCES: MATERIALS/PROPS

“THE 6 JOBS OF

HIGHLY INNOVATIVE TEAMS”

DURATION

PLAYERS: CAST/ACTORS

GAME CHARTER: “6 JOBS OF HIGHLY INNOVATIVE TEAMS”

Purpose: ……………………………………………………………………………..……………………………………………………………………………


Rapidly Discover and Solve BUMPs in ………………………………… The 6 Jobs of Highly Innova1ve Teams

Problem Definer

Solu1on Builder

Problem Analyzer

Solu1on Improver

Value Learner

Problem Measurer

Object (Topic)

Lap No.: …......

GAMEBOARD


LEADERBOARD for The 6 Jobs of Highly Innova1ve Teams Rapidly Discover and Solve BUMPs

PROJECT TEAM

Problem Definer

Solu1on Builder

Problem Measurer

Problem Analyzer

Solu1on Improver

Value Learner

How the World’s Best Product Design Firms Developed Prototypes

For Solving The 4 Lean Startup Challenges from Bill Gates

CASE STUDIES

Problem Definer

Solu1on Builder

Problem Analyzer

Solu1on Improver

Value Learner

Build Solu1on

Analyze Problem

Improve Solu1on

Learn What’s Valued

Rapidly Discover and Solve BUMPs in Obtaining Electricity Artefact’s JUICE BOX: Portable Power Supply Source

Measure Problem Problem Measurer

Define Problem

JOB TO GET DONE Obtain

electricity

“The Poor/Unconnected”: Unavailability of electrical power wherever and whenever it’s needed PORTABLE

(MOBILE) POWER SUPPLY

SOURCE

“The Poor/Unconnected”: People that are not connected to the Electric Grid

ExisDng manufacturers of

portable power devices focus on a single region or

energy source

POWER SUPPLY SOURCE q Simplicity of use q Ease of charging

q Flexibility q Modularity Of Design

Source of informa1on for “6 Jobs” Template: h`p://www.wired.com/design/2013/11/four-‐world-‐changing-‐products-‐dreamed-‐up-‐by-‐todays-‐best-‐product-‐designers/?goback=%2Egde_4694118_member_5809674453222707201#%21

Artefact (Designer)

CHALLENGE 1 Lap No.: …......

Problem Definer

Solu1on Builder

Problem Analyzer

Solu1on Improver

Value Learner

Build Solu1on

Analyze Problem

Improve Solu1on


Rapidly Discover and Solve BUMPs in Obtaining Real-‐Dme Intelligence on Crops New Deal Design’s YIELD: Real-‐>me Tricorder


Define Problem

JOB TO GET DONE Obtain real-‐1me info in field

“Family (Small) Farmers”: Unavailability of

real-‐Dme informaDon on crops

FARMER’S TRICORDER: “Lab on a sDck”

““Family (Small) Farmers”: Farmers who do

not have smartphones and

soil sensors No unified pla^orm to collect data for family farmers

FARMER’S TRICORDER q Dual-‐purpose q Lab on sDck

q Siri for farmers q Smartphone connected


New Deal Design (Designer)


Problem Definer

Solu1on Builder

Problem Analyzer

Solu1on Improver

Value Learner

Build Solu1on

Analyze Problem

Improve Solu1on


Rapidly Discover and Solve BUMPs in Keeping Newborns Healthy Frog’s HEALTHY BABY KIT: Kit for Keeping Newborns Healthy


Define Problem

JOB TO GET DONE

Keep newborns healthy

“Expectant mothers in developing countries”:

Neonatal deaths

HEALTHY BABY KIT Take expectant mothers

through pregnancy and beyond

“Expectant mothers in developing countries”: half of neonatal deaths

occur within 24 hours of delivery q Low birth weight

q Hypothermia q Poor coordinaDon

q Lible fine-‐tuning period

HEALTHY BABY KIT q Symbolic logic q Preloaded

q SMS-‐enabled q Baby ready


Frog (Designer)


Problem Definer

Solu1on Builder

Problem Analyzer

Solu1on Improver

Value Learner

Build Solu1on

Analyze Problem

Improve Solu1on


Rapidly Discover and Solve BUMPs in Diagnosing a Person’s Health Fuse Project’s KERNEL: Cloud-‐based Health Diagnos>c Amulet


Define Problem

JOB TO GET DONE Diagnose Person’s Health

“Sick people in developing countries”:

Nearest doctor is days away by foot

HEALTH DIAGNOSTIC AMULET

PaDents remotely monitor health in real Dme

“Sick people in developing countries”: PrevenDve care is virtually impossible

q Expensive sensors q Sensors are not robust for a wearable device

HEALTH DIAGNOSTIC AMULET

q Science (tech) inside q Cloud-‐powered q Almost-‐zero (maintenance)


Fuse Project (Designer)


Templates for

The Red Ocean Disrup1on (ROD) Game: “The 6 Jobs of Highly Innova1ve Teams”

The 6 Jobs of Highly Innova1ve Teams Rapidly Discover and Solve BUMPs

Problem Definer

Solu1on Builder

Problem Analyzer

Solu1on Improver

Value Learner

Problem Measurer

Object (Topic)


Problem Definer

Solu1on Builder

Problem Analyzer

Solu1on Improver

Value Learner

Analyze Problem Analyze data/info Categorize inputs Model process/system Structure/Classify outputs Display cri>cal thinking

Improve Solu1on Resolve trade-‐offs Do mul>level thinking Transform; Disrupt Role-‐play; Simplify Implement tac>cs

Learn What’s Valued What to learn/share Evaluate (-‐/+); Monitor Reflect: Lesson Learned Tell stories; “Pitch” Summarize


Measure Problem Measure impacts Collect data/info Quan>fy rela>onships Confirm channels Verify/Validate

Problem Measurer

Object

Build Solu1on Set goals/strategies Brainstorm specs/propn. Idealize; Use “What if?” Analogize; Experiment Prototype tool; Pilot

(Topic)

Define Problem Define/sketch customer Make field visits; Network Observe anomalies, pains & trade-‐offs Ques>on ecosystem Explore in space/>me


Problem Definer

Solu1on Builder

Problem Analyzer

Solu1on Improver

Value Learner

Build Solu1on

Analyze Problem

Improve Solu1on




Object

Date: ………………………………....

Define Problem

(Topic)


PROBLEM DEFINER

SOLUTION (PROTOTYPE) BUILDER

PROBLEM MEASURER

PROBLEM ANALYZER

SOLUTION IMPROVER

VALUE LEARNER

Customer Story (ROD Problem)

Provider Story (ROD SoluDon)

Learning Story

Purpose (Aim/Vision/Outcome): ……………………………………………………………………………………………………………………..…………………..…..…… Pa1ents (Customer): …..…………………………………………………………………………………………….….……….………..……………………………..…………..…… PaWerns of Performance (Goal/Strategy/Job-‐To-‐Get-‐Done/Targets): ……..…………..……..……………..…….…………………………….…… Processes (Product/Service/Business Model): ………………………………..…….……………………………….………………………………………………….. Professionals (Staff/Team): ………………………………..…….…………..…….……………………...………………………….……………………………………………..

Date: ……………………………….... ROD Map for 6 Problem Solving Heroes

Rapidly Discover and Solve BUMPs