Embed Size (px)
DESCRIPTION
The Talk: The Rational Pursuit of Change. The Internet has a proven ability to shift the balance of power between individuals and organizations. But for online activism to reach its full potential, we need to do more than port offline tactics to the Web. We must step back, revisit the challenges of collective action, and consider what the Web offers that can help overcome them. Andrew Mason explores what the world could look like in five years with tools like The Point.
Citation preview
The Rational Pursuit of Change
Why I’m not an activist
petitions, writing letters, protesting, voting...
The problem is not that I don’t care
What are you trying to achieve?
How do I know this will work?
The Internet!
Will it solve the problems?
Escalating the tactics of inconveniencing ourselves
The paradox of easy petitions
There’s so much more that the Web can offer
But we have to step back before we can get there.
Path Dependency
Path Dependency
Intrinsic advantages of the Web
We didn’t have this.
The Point
The Tipping Point
when the other thing becomes the better choice.
Campaign Anatomy
• Objective• Member Pledge• Tipping Point
Computable
Cost of Change = Cost of Collective Action + 1
When each and every participant makes a difference
Examples
Results Oriented
Rational Incentives for Change
• Measurable• Predictable• Repeatable
Safety in Numbers
Enables Longshots
This is the very beginning
Where can it go?
vimeo.com/thepoint
Activisiology
Asocial Activism
A market for corporate social responsibility
What needs to happen?
Is this model inevitable?
The potential
Individuals organize as fluently as organizations
