THE POWER

IN BUSINESS PLAN OF STORY

WHERE

GOOD IDEAS COME FROM

There is no

such thing

as a bad idea.

”THROW YOUR

MESSAGE TO

THE LIONS AND SEE WHAT IS LEFT ONCE THEY HAVE GOBBLED IT UP.”

Klaus Fog et al.

Storytelling: Branding in practice

STORY TELLING

HOOK

”I have been

waiting for this

day for 2 years...” Steve Jobs,

introducing the first iPhone

Macworld, 2007

HOOK

MESSAGE

What do you

want people to

remember?

HOOK

MESSAGE

CONFLICT

What is your

solution to the

problem?

HOOK

MESSAGE

CONFLICT

CHARACTERS

BAD GUYS vs. HEROES

HOOK

MESSAGE

CONFLICT

CHARACTERS

PLOT

HOW

is it going

to happen?

Give your story a

HEADLINE

DRAW your story

WHAT IS

BEING

CREATIVE?

IN

SPI

RA

TION

BUSINESS

MODEL

CANVAS WWW.BUSINESSMODELGENERATION.COM

COOL

BUSINESS

CONCEPTS