The power of social bookmarking

Presented by: Tamera Kremer Wildfire Strategic Marketing

March 19, 2008

About Wildfire Strategic Marketing

• Strategic marketing firm based in Toronto, Canada

• Focus is marketing integration, digital mediums/ technology and social media strategies

Social bookmarking is one ingredient in the social media mix

Social bookmarking 101

• Tag any page on the web• Browser, blog, Facebook, RSS, etc. compatible• View how popular an article is by the number of

other ‘saves’• Ability to tag the article with terms relevant to the

individual, or group by interest (e.g. ‘wishlist’)• Browse other users tags by keyword• Share links with other users in your network (e.g.

for:tamera)

The big dog - delicious

• Over 4mm users & continuing to grow

• Over 100mm web pages bookmarked

• Purchased by Yahoo! in 2005

• Delicious ‘tag clouds’ are prominently displayed on many blog sidebars

• Many of the ‘A-list’ bloggers automatically integrate their saved bookmarks into their blog posts as standalone posts

Using social bookmarking to keep a pulse on brand reactions

Using social bookmarking to augment keyword research

Social bookmarking optimizes your title tags

Using del.icio.us as a membership resource ~ B2B Case Study

• A membership association in Canada used social bookmarking to build a resource library of relevant marketing and advertising articles for their members

• First use of social bookmarking tools by an association in Canada

• Participation was initially limited due to lack of understanding by the membership

del.icio.us case study cont.

• A “Quick Start Guide” was developed and participation increased 10-fold immediately

• Members help build it by adding articles

• The tag cloud was included on the associations blog and promoted via the newsletter and events

3 simple ways to get started

• Set up an RSS alert for your URL

• Set up a personal account and start tagging

• Search through the keywords you associate with your brand and see what types of articles are tagged with that folksonomy

Thank you!

tamera@wildfirestrategy.comhttp://del.icio.us/tamera

http://del.icio.us/WildfireSM http://www.wildfirestrategy.com