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New York | March 19–23
Crossing the Digital Divide:The Leap from Search to DisplayDax HammanChief Revenue [email protected]
New York | March 19–23, 2012 | #sesny
@daxhamman / @chango
New York | March 19–23, 2012 | #sesny
@daxhamman / @chango
New York | March 19–23, 2012 | #sesny
@daxhamman / @chango
New York | March 19–23, 2012 | #sesny
First questions from search marketers
Speaker Logo Here
New York | March 19–23, 2012 | #sesny
First questions from search marketers
Speaker Logo Here
New York | March 19–23, 2012 | #sesny
@daxhamman / @chango
New York | March 19–23, 2012 | #sesny
@daxhamman / @chango
New York | March 19–23, 2012 | #sesny
New York | March 19–23, 2012 | #sesny
@daxhamman / @chango
New York | March 19–23, 2012 | #sesny
Audience buying
@daxhamman / @chango
New York | March 19–23, 2012 | #sesny
@daxhamman / @chango
New York | March 19–23, 2012 | #sesny
@daxhamman / @chango
New York | March 19–23, 2012 | #sesny
Siteplacemen
t
Demotargeting
Behavioral
targeting
Search retargetin
g
Site retargetin
g
Str
engt
h of
inte
nt
@daxhamman / @chango
SearchRetargeting
SiteRetargeting
Behavioraltargeting
Demotargeting
Sitetargeting
Str
engt
h of
inte
nt
New York | March 19–23, 2012 | #sesny
What do I buy?
Speaker Logo Here
New York | March 19–23, 2012 | #sesny
The PSA report
@daxhamman / @chango
New York | March 19–23, 2012 | #sesny
SEM
Display
Order ID
Order ID
1. T
rack
2. M
easu
re SEM = $4,000Display = $5,000SEM and display = $1,000Overlap = $1k / $10k = 10%
@daxhamman / @chango
New York | March 19–23, 2012 | #sesny
“Thank you!”Retargeting Exposed:Not Another Whitepaper About Retargeting!Chango.com/whitepaper
Find us:Chango / @changoDaxthink.comDax Hamman / @daxhamman
