The New Roles And Strategies For Information Professionals

Presented By: Tahir Raza

Roll No. 39

About Information Professional

An Information Professional (“IP”) strategically uses information in his/her job to advance the mission of the organization. This is accomplished through the development, and management of information resources and services. IPs includes, but is not limited to, librarians, knowledge managers, chief information officers, web developers, information brokers, and consultants.

New Roles for Information ProfessionalsThere are key areas where information professionals have particular opportunities for renewing and extending their traditional skills within an environment centered on electronic information. These include, for example:

the cataloging and classification of quality Internet resources;

a new emphasis on coordination of access to online resources rather than simply identification of resources in response to user enquiry;

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the Strategic development of networks within institutions of which the library is a part;

Education of users to become computer literate and make affective use of networked resources.

Strategies for Information Professionals

Strategies for Information Professionals are include:•Developing and maintaining a portfolio of cost-effective, client-valued information services that are aligned with the strategic directions of the organization and client groups•Building a dynamic collection of information resources based on a deep understanding of clients’ information needs•Gathering evidence to support decisions about the development of new services and products

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•Maintaining current awareness of emerging technologies•Assessing and communicating the value of the information organization, including information services, products and policies to senior management, key stakeholders and client groups•Contributing effectively to senior management strategies and decisions regarding information applications, tools and technologies, and policies for the organization

It is essential that libraries have good and proper strategic for successful marketing and meets its objectives: when you;

1.understand your client 2. identify your client market3. identify your strength4.know the products your client want5.develop effective and efficient procedure.

How To Gain Objectives

Basic Strategies Pest AnalysisAn analysis of the political, economies, social, and technology factors in the external environment of an organization, which can affect its activates and performance.• P Political• E Economics• S Social• T Technology Cont……

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SWOT AnalysisSWOT analysis involves looking at the internal strength and weakness of a business and external opportunities and threats.• S Strengths• W Weaknesses• O Opportunity• T Threats

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Portfolio Management

Portfolio is a range of investments held by a person or organization. Portfolio Management (PM) guides the investor in a method of selecting the best available securities that will provide the expected rate of return for any given degree of risk and also to mitigate (reduce) the risks. It is a strategic decision which is addressed by the top-level managers.

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Product LifecycleThe product lifecycle concept is helpful in deciding which marketing strategies are best fitted to particular stages in the development of services activities. The stages in product lifecycle consist of;• Introduction• Growth• Maturity• Decline

Any Question

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