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Webinar presentation on how the new media landscape is impacting PR and Press Releases
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The new media landscape and
one of its implications on PR
4th February, 2010
Alexander Mason,
Business Development & Marketing
Director Scandinavia
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www.cisionnewsroom.se
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…is your home page
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CHANNEL
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SHORT HEAD
(National newspapers, key trades, Broadcast, etc.)
LONG TAIL
(the rest of the web)
© Cision 2010
The “Attention Economy”
MAGIC MIDDLE
(key blogs, online tv, social network spaces…)
Source: Google AdWords Keyword Tool, https://adwords.google.com/select/KeywordTool
37 200 000Searches for ”Lego” per month
Keyword BibleKey Words: 20 - 30
Not just for press releases:White PapersProduct spec sheetsWeb Page CopyPartner Sites
Connect and next webinar!
Contact:
Alexander Mason, Cision
E-mail: [email protected]
Twitter: alexander_mason
Blogg: www.cisionnewsroom.se
Next Webinar:
“Creating your own platform for online PR”
11 Mars, 14.00
